In 2004, Xu Yongjun used his father's ancestral secret recipe to successfully make the first "Xu Fu Beef and Minced Pork" - a successful test of the waters: a year's profit amounted to more than 800,000 yuan. At first, I did not think of success, only want to fulfill my father's last wish, mentally feel that only to do it, only to stand up to my father.
In 2005, Xu Yongjun was invited to be interviewed by CCTV's cctv-7 "Wealthy Economy" program - "Xu Fu Beef and Minced Pork" is a delicious dish that spreads thousands of miles (China) --XuFu Beef Hash Browns has a history of more than 70 years, and its reputation has been widely spread in Qilu. The so-called Beef Stroganoff is made with a unique secret recipe and fine workmanship. Fresh beef shank bone, steak and beef are put into the iron pot, and the soup is formed after 6-12 hours of slow stewing. In the soup, beef tripe, beef tongue, beef liver, beef lily pads and beef heart are put in, and five flavors of seasonings such as traditional Chinese herbs, peppercorns and star anise are added, which finally form the delicious "beef minced meat". Because "beef minced meat" is delicious, non-greasy, and high protein green food, so it is very popular with customers. Soon the beef snacks quickly turned into a specialty hot pot here, the delicious soup has a soulful charm. This Hangzhou unique beef hot pot restaurant reputation spread, turnover rising, making the first "Xufu beef" dug full of the first bucket of gold. I boiled the "clear soup beef" also in the first hundred recipes in the competition won the "Golden Spoon Award"; delicious spread China: Xu Yongjun's success story, a time of widespread media coverage, attention, interviews, with the intention of joining the object of the consulting, joining the endless stream of.
2006, the icing on the cake, the halo of the year - Xu Fu Beef and Xu Yongjun was named "China's private enterprises independent innovation outstanding enterprises" and "China's private enterprises independent innovation outstanding entrepreneurs" title and so on. entrepreneurs" and so on.
The year 2007 was a happy year for Xu Yongjun - seeing a 98% survival rate and 95% profitability of the franchised stores, Xu Fu Niuqiang showed quite a good momentum of development.
The year 2008, China has already said, to Xu Fu Niuzhai head Xu Yongjun is a good year: 2008, China's first successful application, held the "Olympic Games"; 2008, Xu Fu Niuzhai head Xu Yongjun particularly happy years: Xu Fu Niuzhai in just four years, completed a Beautiful gorgeous turnaround, Xufu Niuqiang has 17 chain stores in Zhejiang, more than 110 franchisees in more than 20 provinces and cities in the country, business performance has been in the industry leader: especially Xufu Niuqiang Hangzhou Xinyifang store in the same industry set up a flagship position, many franchise chains have been rich returns; Xufu Niuqiang national annual output value also reached 230 million, as many as 2,500 employees, Xufu Niuqiang! Under the correct leadership of Xu Yongjun's continuous growth.
...... ready to step into the threshold of the listing after three years - to do things with the soul, wisdom management, and take the road of independent innovation brand: think about the present with the future, thinking ahead allows people to see the road farther away, and a strong executive force is to let people along the road has been going down the guarantee.