There are two kinds of packaging: classic packaging and marketing packaging.
What the merchant needs to understand is what he needs. So what is classic packaging and what is marketing packaging?
Above, the classic packaging on the left and the marketing packaging on the right.
I think it is necessary to find a company with clear organization and standard design to do the outer packaging design when the incremental business society environment is transformed into the stock business society.
Classic packaging is the packaging that fist products have been used in the market for a long time, consistently.
Marketing packaging is wave after wave, crop after crop. Serve the marketing activities of the year and contribute to the classic packaging.
Here, I mainly introduce a key point: classic packaging.
First, what is good about classic packaging?
Classic packaging is the most important brand asset!
Classic packaging is the packaging with the longest settling time!
Classic packaging is the most sense of belonging for consumers!
Classic packaging is the best-selling product of the brand!
Classic packaging is the product with the longest brand selling time!
Classic packaging is the product that consumers contact the most!
Classic packaging is the best medium for free advertising!
Classic packaging and consumers have the deepest feelings.
Therefore, strategic packaging emphasizes accuracy and has the characteristics of reliability and easy application. It is very suitable for product development in high-end areas of enterprises. In the past eighteen years, Good Kung Fu brand planning has devoted itself to the brand accumulation and easy dissemination of packaging, constantly improving the design standards of fist packaging, relying on past experience in the brand field, constantly establishing standards, promoting the expression of packaging details, and focusing on the purpose of marketing strategy: "discovering product value, polishing product value and amplifying product value", so that consumers can enjoy products and be loyal to their customers' brands.
Second, the classic packaging has standards.
1. Using super symbols as the core visual hammer
2. Use super slogans to nail advertising words.
3. Use super selling point as a reason to buy
4. Clear delivery standards
5. Own assets that can form a brand.
These are the main points of our company's summary of effective standards for many years.
In this way, you will know how to judge what kind of packaging style to give customers. If you don't understand, you can talk to me in detail
How to use PS to make an expanded drawing of a packaging box? Production steps:
1, open Photoshop software.
2. Click File in the menu bar-New to create a new file.
3. Disassemble the expanded drawing of a packing box for copying.
4. Design the dimensions of each surface of the packaging box.
5. The installation dimensions copy the outline of the packing box.
6. Just make the patterns and fonts now.
A small packaging box like this usually needs a bleeding position of 3 mm.
The file should be in CMYK mode.
As for tools, it depends on what kind of effect you want to make the picture.
Stereogram, you can search for some stereograms of packaging boxes on Baidu, and then choose the angle to draw.
If you make a three-dimensional rendering: We generally use oblique cutting and perspective in free transformation.
The bigger box has a bleeding position of 5 mm.
The general bleeding position is to expand 5MM outward according to the outer contour of your plane development diagram. You need to take a packaging box with few samples, unfold it, and you can package it in cdr according to the unfolded shape (just shape three adjacent faces, and the other three are symmetrical), and then use ctrl+t to freely transform these three faces in ps to post the three-dimensional effect of the packaging!
The width of the expansion is 48+ 15+48+ 15.
Gao Shi 15+48+ 15
Bleeding 3mm
Simple packaging design illustrations Hand-painted pictures in the field of traditional arts and crafts and painting in China, the application of hand-painted illustrations in modern packaging has a strong cultural heritage. The following is my simple packaging design illustrations, hand-painted pictures and the prospect of packaging design incorporating hand-painted illustration elements.
Simple packaging design illustrations hand-painted pictures
The prospect of packaging design incorporating hand-drawn illustration elements
China's hand-drawn illustration design is a manifestation of Chinese culture and spiritual connotation. Under the general trend of the integration of commodity economy, China packaging should still keep a clear head and appear in commercial packaging in a unique way to arouse people's constant attention and understanding. China modern packaging design is rooted in fertile artistic soil. I believe it will surely take root in the design atmosphere of the world, thrive in the sunshine, and create brilliant achievements in the course of modern design.
We should apply hand-drawn illustration elements to modern design, and study the deep-seated cultural characteristics, extract the essence and core content of a certain culture, create and excavate it, and subtly integrate hand-drawn illustration elements into the works to enhance the sense of integrity and quality of modern design. We should re-examine hand-painted culture from a brand-new perspective of modern aesthetics, extend and develop its connotation on the basis of fully understanding hand-painted culture, and how to expand hand-painted culture in modern design and have a broad development platform is an urgent problem to be solved.
Integration of Hand-painted Illustration Culture and Packaging Design
1, the application of hand-drawn illustration culture in modern packaging
Commodity packaging design occupies a very important position in modern art design. It has become a specialized category with advertising characteristics and corporate visual image propaganda function, and commodity packaging illustration is the most direct part of corporate visual image.
Hand-painted illustrations of traditional commodities in China belong to a part of traditional culture in China. Its creative process is relatively independent, full of the author's strong personal feelings and independent creative thinking, which makes the final picture have a strong visual impact and a rich sense of story, and also makes a strong * * * sound between works and viewers. Only the national is the world. Rooted in the fertile soil of the nation, the inspiration of art will not be exhausted.
2. The combination of hand-drawn graphic creativity and modern packaging.
The graphic creation of hand-drawn illustrations requires not only clever design but also the accumulation of a lot of materials. At the same time, we should also pay attention to the use of symbolism and contrast between things. Graphic creativity can produce many unexpected picture effects, and sometimes even absurd effects, making the whole work look more attractive.
The hand-drawn illustrations in modern packaging design are simple and clear. In addition to intuitive graphic expression, the traditional hand-drawn graphics in China also pay attention to catering to people's subjective desire for a better life.
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