The 3.15 party revealed that the sauerkraut used in the Laotan Sauerkraut Beef Noodles under the Uni-President brand is not the same as the Laotan pickled in the advertisement, but artificial foot. The production environment is so bad that it is shocking to see I don’t want to eat sauerkraut anymore. The sales of Uni-President Sauerkraut Beef Noodles dropped rapidly, and the reputation of the Uni-President brand also took a hit. After the incident, Uni-President invited thousands of people to visit the sauerkraut in an attempt to re-establish the reputation. I don’t think this move can regain it. People's hearts.

1. There are many brands of instant noodles, and uniformity is not a necessity

Instant noodle production is not an industry with very technical barriers. Although the taste of instant noodles of each brand is different, there are overall differences. It is not very big, so there are many substitutes for Uni-President instant noodles, such as Jinmailang, Tangdaren, Baixiang, etc., which are good substitutes. In addition, Baixiang, a conscientious company that became popular during this turmoil, has gained everyone's love and has taken away part of the Uni-President market. Consumers have changed their minds, and it is very difficult for Uni-President to win back the hearts of the people.

2. Food safety issues cannot be ignored

In the exposed footage, we can see workers stepping on sauerkraut with their feet. The production environment was not disinfected; In a dirt pit with a very dirty environment, even in the countryside more than ten years ago, people would not have eaten so poorly. This kind of scene is disgusting and has left many people who like to eat Laotan pickled cabbage and beef noodles. The food safety issue is related to people's livelihood and will affect the health of our people. Therefore, the reunification has indeed suffered a big setback this time.

3. The March 15 Party has a certain authority

March 15 is my country’s Consumer Rights Day, and the bad companies exposed at the March 15 Party generally have high credibility. Official reporters conducted undercover filming of flag-planting companies and discovered that the company that supplies sauerkraut to Master Kong and Uni-President is full of food safety problems. This kind of first-hand filming information also has high credibility value. People believe in the 3.15 party, so they generally have no tolerance for companies exposed at the 3.15 party. The Uni-President brand may be completely blacklisted by consumers, so if it wants to regain the love of consumers, Uni-President still has a long way to go. Way to go.