People have always believed in the old brands of drinks, because the old brands have been affirmed by the market and the drinks are delicious. A long time ago, Huiyuan juice was unanimously recognized by everyone for its high-quality beverage supply source and pure fruit, and the sales of Huiyuan juice were considerable every year.

With the passage of time, Huiyuan Juice has been enforced by 654.38+0.6 billion yuan. After this incident, Huiyuan Juice filed for bankruptcy reorganization. People never imagined that Huiyuan juice, which is popular all over the country, would come to this step. The reason is that the marketing strategy of Huiyuan Juice and some schemes of decision makers can't keep up with the times.

Reason one: Huiyuan Juice lacks corresponding marketing strategy. If you carefully observe the marketing strategies of various brands, you will find that the marketing strategies of most brands are very suitable. These marketing strategies can not only embody the brand concept, but also let the audience know about all kinds of drinks under the brand in a shorter time. Many variety shows have a certain exposure, and many beverage brands will name different variety shows, thus greatly enhancing brand awareness. On the other hand, in the marketing strategy of Huiyuan Juice in recent years, it is difficult for us to see that Huiyuan Juice is exclusively named as a variety show, and the advertisements of Huiyuan Juice on major platforms are very limited. When the popularity of other brands is greatly improved, the sales of beverages under other brands will also increase, thus occupying a broader market, while the market share of Huiyuan Juice will gradually decrease.

The second reason: the cooperation between Huiyuan Juice and a large beverage company fell through. The founder of Huiyuan Juice stopped making more efforts for the success of Huiyuan Juice with his unique vision and development strategy. People trust domestic enterprises, especially Huiyuan Juice, to have a certain market share. Huiyuan Juice has been seeking more cooperation opportunities, and Huiyuan Juice has cooperated with a beverage company to acquire it. However, the relevant departments rejected the application of Huiyuan Juice, which greatly reduced the positive image of Huiyuan Juice.

Generally speaking, the development of an old brand needs more young people to join. Young people have a developmental vision and can better analyze the changes in the market, thus making the brand's influence rise sharply. Although it cannot be denied that Huiyuan Juice has won the support of many netizens, the development of enterprises needs to adapt to the changes of different times. What's more, the advertising marketing carried out by many companies on various platforms has increased the turnover and sales of related products. When other products occupy a broader market, the market occupied by Huiyuan Juice can't achieve the profit effect at all.