The theme of Li's works comes from the simple traditional life of China people, focusing on four aspects: food, clothing, housing and transportation.
Li Ziqi's goal is down-to-earth, muddleheaded and closely related to people's lives. Starting from a small entrance and focusing on consumers' concerns will naturally attract a lot of attention and enthusiasm.
The second point is well-made, well-intentioned, and quality of speech. Why are many online celebrities as fleeting as meteors? The most important reason is that their works are shoddy, and they fool netizens without any effort at all, just grab them and leave. However, Li is very serious and meticulous, and has won the trust and support of netizens with high-quality works.
Her videos are all directed, filmed, starred and edited by herself, striving for perfection. If she is not satisfied, she will do it again.
When making the program "Lanzhou Beef Noodles", Li spent two months asking the skilled master for advice, and finally completed the video recording with the standard of "two details". Coupled with consulting materials, interviewing and researching, in-depth study and independent filming and editing, this program lasted for three months. "Swing Sofabed" has been filmed for nearly five minutes, with more than 2,000 shooting materials.
Third, speak with facts, start with details, don't talk about the truth, don't be condescending, and try to be smooth and silent. Li Ziran's online works are colorful and rich in content, but they all tell the story of China, which is simple, low-key, concrete and implicit. This is her important feature and her most successful experience. Now everyone is telling the story of China, but the effect is very different, uneven and mixed.
Some people always think that the louder the voice, the higher the tone, the stronger the momentum, the better the effect and the greater the influence. So they did not hesitate to express their emotions, screaming at the top of their lungs, and even shouting out of tune. In fact, the effect is often counterproductive, especially for those overseas netizens, which may also cause rebellious psychology.
This is not the case with plum dyeing. Mei Ran's program didn't say a good word from beginning to end, let alone sing "How nice" in a high-profile way. It speaks softly, convinces people with concrete facts, interests people with excellent things, and makes you say it.
Fourth, pay attention to details. When watching Li's video, I was deeply impressed by a casual little detail: Li threw the crayfish back into the pond without pliers. Looking at the details carefully, there are countless short video content entrepreneurs, and Li Zikai can stand out from them. It is not unreasonable to think about it.
The fifth and final point is naturally our own efforts. Compared with Li Zikai's life experience, it can be said that most anchors, especially the younger generation, are relatively happy.
But even so, Li Ziran worked hard and made videos seriously. This man who is omnipotent to outsiders is behind the hardships and efforts that others can't see. As many netizens questioned: How can a good-looking young girl know everything? But what netizens have overlooked is that Li can naturally learn.
On the other hand, in the early days when there was no team, it was all Gigi Lai's ideas. It's easy to edit it yourself, but many people may stick to it once or twice. In the long run, they must have given up long ago ~
Now, this ordinary rural girl is making her name into a "brand" step by step. When you hear Li, you will think of ancient styles, excellent traditional culture, fireworks and so on. She is the disseminator of China culture ~