These are all branded.

Whether it is health care products or drugs, it is a long process from research and development, approval to production and use.

For pharmaceutical companies, this process is like giving birth to a child, and their own flesh and blood must be cherished, and they will continue to ensure and upgrade through scientific research. The way of OEM and purchase, like a trafficker, only earns a brand premium. An OEM, medicine or those drugs, changed the brand, maybe the OEM already has a great reputation, and the price immediately doubled.

1, health food is a special approval category set by the relevant departments of our country except drugs and ordinary food. It turned out to be four: medicine, health medicine, health food and ordinary food. Later, the word "Yao Jian" was abolished. Health food is commonly known as health care products. It used to be called "Wei Shi Jian Zi", but now it is called "Guo Shi Jian Zi", commonly known as "Little Blue Hat" or "police tactical unit".

2. Each of the national food health words indicates the information of the applicant enterprise and address, specifications and components, usage and functions, applicable people and so on. This information must be clearly written on the instructions of health food. Even if it is borrowed by other enterprises (popularly called "OEM" here, the original enterprise must also be written)

3. At present, the relevant state departments have been aware of the disadvantages of the same "national food health brand name" being applied by different enterprises and brands. In the latest "Regulations on the Implementation of the Food Safety Law (Revised Draft)" in 20 15, it is clearly stated that "the same enterprise shall not use the same formula to produce different brands of formula food and health food for special medical purposes. Health food with the same registration certificate or record number shall use the same trademark ".

It can be seen that it is only a matter of time before this OEM behavior withdraws from the historical stage.

We found that there are dozens of brands of Ganoderma lucidum spore powder with the same national food brand name.

OEM enterprises all make quick money, and they don't have the self-discipline and strict management like the original enterprises. It seems that all the good technical raw materials are concentrated together, but it is actually a patchwork of all links that are difficult to link. Every link may have problems, and it is not easy to supervise if there are problems. It is precisely because the branded health food is prone to safety problems that the state has repeatedly refused to advocate it. The Announcement on Further Standardizing the Supervision and Management of Health Food and Severely Cracking down on Illegal Acts (Draft for Comment) has been issued, and it will be formally legislated to eliminate such enterprises from the source.

The phenomenon of health food OEM has entered the countdown, and many enterprises are preparing for the way out.

The difference between such OEM and ODM:

OEM refers to OEM production (also called entrusted production). Usually, OEM B is only responsible for processing for enterprise A, and does not do a full set of operations.

ODM has a deeper degree of cooperation between A and B enterprises.

The most obvious difference between OEM and OEM is:

OEM: The entrusting party (enterprise A) has complete product approval documents.

OEM: The entrusting party (Enterprise A) does not have qualified approval documents, especially in the field of health food, there is no "little blue hat" of "National Food Health Brand".

In order to make quick money, OEM enterprises often can't manage themselves as strictly as the original enterprises, such as the largest OEM pharmaceutical company.

It is precisely because the branded health food is prone to safety problems that the state has repeatedly refused to advocate it. According to the new Food Safety Law, the State Food and Drug Administration drafted the Revised Draft of the Implementation Regulations of the Food Safety Law (Draft for Comment). This revised draft of the Regulations on the Implementation of the Food Safety Law, drafted in accordance with the "four strictest" standards, the strictest supervision, the harshest punishment and the most serious accountability, has increased the content of 136 compared with the current regulations, and made it clear for the first time that "the same enterprise shall not use the same formula to produce different brands of formula foods and health foods for special medical purposes. Health foods with the same registration certificate or record number should use the same trademark. "This regulation means that a large number of products produced by OEM in the past will be banned, thus solving the" OEM "chaos of health foods from the source.

On the day when the new Regulations on the Implementation of the Food Safety Law was promulgated, health care industry will be shuffled, and the safety, quality, supervision and other problems brought by branded health food have finally been solved. Comparatively speaking, like some old enterprises that are deeply involved in the Ganoderma lucidum industry, they seriously research and develop and breed, and promote the scientific and technological progress and industrial upgrading of this industry. They control the cost very well, and return to the society with comprehensive scientific research and management with affordable prices and excellent quality. This is the way out for the health care product industry.

The biggest difference between OEM and OEM is:

The OEM company itself has no research and development ability!

The OEM company itself has no research and development ability!

The OEM company itself has no research and development ability!

They only have sales channels.