Abstract: Compared with ordinary restaurants, the theme restaurant is impressive in its dining environment. It often decorates the restaurant around a specific theme, and even the food matches the theme, creating a warm or mysterious, nostalgic or warm atmosphere for customers, with various themes. What should you consider when designing a theme restaurant? Next, let’s follow the theme restaurant design case to see how to design a special theme restaurant. Factors to consider in theme restaurant design

As a dining place for gathering, dining, and communication, if you want to attract more customers, you should highlight the theme of the restaurant so that diners can feel immersed in this theme. Relive history, feel culture, and reminisce about life. The business of a theme restaurant depends to a large extent on the level of detail considered in the design of the theme restaurant. How to run a popular theme restaurant in the local area? Four major factors are indispensable when designing a theme restaurant.

1. How to meet the psychological needs of consumers

“Customers are the ultimate God.” Only when consumers like it and are satisfied can it attract more repeat customers and the restaurant business will prosper. Therefore, when designing a theme restaurant, it is necessary to consider the psychological needs of consumers and how to satisfy customers. If the restaurant is based on local consumer groups as its main customer source, the design should take local customs and dietary preferences as the basic starting point, so that the design style and food taste can be easily accepted and loved by the locals.

2. What kind of business method should be adopted?

What kind of business method should be adopted is the focus of the positioning of the theme restaurant. When designing, the way in which the restaurant is operated should be considered. Nowadays, there are two types of restaurants: chain operation and independent operation. Chain operation is relatively simple in design, and is generally designed by the chain operation organization according to a unified style. However, independent operation requires the design of different characteristics from other restaurants, focusing on individual brands. . As for which business method to adopt, we should also refer to the results of early market research and analysis.

3. What kind of decorative materials to choose?

What kind of decorative materials to choose for a theme restaurant is the key to whether the restaurant can highlight a certain theme. The history, culture, nostalgia, and romantic atmosphere of the theme restaurant are all decorated with decorative materials. Therefore, when designing, you must determine which style of material to choose based on the theme of the restaurant. For example, when decorating a European-style Western restaurant, you must choose For luxurious and elegant floor tiles and wall tiles, you can choose to use mosaics to splice Western-style patterns on the background wall of the restaurant. The selection of lamps and other soft decorations should also match the Western style as much as possible.

4. The scale and grade of the restaurant

At the beginning of the restaurant design, the size of the restaurant must be determined based on the amount of investment and local spending power. The restaurant must not only have a certain acceptance capacity, Also avoid wasting space caused by a small number of diners. The grade of the restaurant should be determined according to the corresponding main consumer group. If it is for mass consumption and low-end consumption, the design and decoration should be as simple as possible. If it is for white-collar or high-level consumption, the restaurant items and design style should be high-end.

Theme restaurant design cases

1. Regional folk custom themed restaurant: Nowadays, there are many dining places with theme decoration and design based on folk customs. In the vast geographical space of our country, there are northeastern rural-style dining space designs with earthen Kangs, earthen walls, and dog-skin hats as themes in the north; tropical style designs with coconuts, oceans, etc. as themes in the south; and yellow corn-themed designs in the west. , big pepper and other themed decorative elements are designed, and the east side is designed with old Shanghai style elements.

2. Pastoral farmhouse style themed restaurant: The exterior of the space is decorated with plants, a small winding waterway lingers in the hall, the roof lamps are designed with corn patterns, straw hats, horse lanterns and other items are displayed on the wall, and the window lattice is open. The breeze blows, giving people a taste of the fields. The designer uses natural wood, bamboo, rattan, and hemp as the main design materials, and combines them with modern technological products such as Luce wood and stamped concrete. The combination of the two is just right.

3. A literary and artistic style themed restaurant: blindly reflecting ancient culture would be a bit dull. The designer also uses modern decorative materials to coordinate and match: natural stone and modern metal materials, natural The wall textures, exquisite art glass, log carvings and modern crystal bead curtains are all included.

4. Nostalgia-themed restaurant: Nostalgia is a theme often used in the design of dining spaces. The rich historical and cultural characteristics are excavated and organized to reproduce the historical charm and give the dining space strong vitality. , infectiousness.

5. Industrial technology style themed restaurant: adopt dark colors and match iron plates and furniture with relatively bright and jumping colors. Make the atmosphere more lively. From a distance, it looks like a mysterious high-tech processing factory composed of several large squares, with its entire body covered with scattered iron pipes.

6. Music-themed restaurant: The theme music restaurant is a combination of a bar and a restaurant, reasonably integrating the theme bar and the theme restaurant into one space. Here you can have a sentimental meal and sing a sentimental song.

7. Other theme restaurants: such as game theme restaurants, cinema theme restaurants, ocean theme restaurants, Sky City theme restaurants, animation theme restaurants, children's theme restaurants, car and train theme restaurants, sports theme restaurants, Ice and snow themed restaurants, bookstore themed restaurants, space themed restaurants, vegetarian themed restaurants, weird themed restaurants, etc. are also diverse and full of interest.