Since the popularity of media and short video platforms, a large number of food shop anchors have sprung up all over the country. These anchors are active in the streets of the country, looking for local food culture. Sharing their trip to the store through the short video platform, under the slogan of stepping on thunder and looking for food for fans, attracted the attention of a large number of fans, and they also earned a lot of money themselves.

since it is a win-win situation for anchors to visit stores, why are many restaurants boycotting anchor visits now? The main reasons are as follows: First, the anchor industry is rampant, and some anchors are not professional enough, so they can't get the publicity effect

Only a few people in each industry can make money. Some people are early in the business and have outstanding team skills, so they will have a greater chance of success. His success can drive the development of the whole shop-exploring industry, but most ordinary shop-exploring anchors can't make money, so what will they do? Some shop-visiting anchors will use lowering the publicity price and cajoling the restaurant owner to pay for publicity. However, due to their poor professionalism and low fan flow, they can't play any publicity role for the restaurant at all. Instead, they spend money and time. As a result, they have not brought any benefits to the restaurant, and the boss will definitely regret breaking his thigh afterwards. Second, some anchors are unhealthy, but in the name of shop-hunting, in fact, in order to cheat

Many shop-hunting anchors only talk about publicity expenses with the store, which is obvious. If the store gives more money, then the anchor will definitely praise more, and if the store gives less money, then the shortcomings of the store will be magnified, and even by coercion, relying on their own fan base and popularity, they will start to force the store. Shopkeepers are afraid to speak out for their own business. After all, the Internet is so developed now, and these anchors are more influential. Their words and comments are likely to make a restaurant close down. Third, the shop itself has a certain regionality, and its influence is not as great as expected.

As mentioned earlier, our country is vast in territory and abundant in natural resources, and 56 ethnic groups have their own food culture and customs. Many locals think it is delicious, but foreigners may not necessarily eat it. For example, for example, the anchor of the shop-visiting is a Sichuanese. He is visiting a shop in Guangdong. Even if Cantonese food tastes good and the shape is exquisite, the merchants offer great discounts, but for Sichuanese, the taste will still be dull.

even if it tastes excellent, the anchor of the shop is very recognized, but how many people can come to Guangdong to taste it for themselves? You can't fly to Guangdong for a meal, can you? Although the video has been played very high, the actual driving effect is not ideal, and the most is to improve the frequency of local people's dining. However, if the reputation of the restaurant itself is better, then the local people have known it more or less long ago, and the publicity has little effect on them. Those who often eat will still eat, and those who don't often eat will still not eat. In this way, it is a bit like the feeling of "wolf coming". The merchant may accept it once, twice or three times, but if the actual business does not go up, it is impossible for the merchant to accept it for the fourth time. Fourth, there are other reasons that cause the store to resist visiting the anchor

1. The quality of the restaurant's operation is closely related to its own service, location, environment, taste and characteristics, and the service capacity of the hotel is limited, which is to serve the customers in the surrounding streets and communities at most, so whether there is an anchor to visit the store or not has little impact on it.

2. After the anchor enters the restaurant, the tasting process will comment on the taste and service of the restaurant. There will be more or less the anchor's personal subjective thoughts, which may not be able to objectively show the authenticity of the restaurant to the audience. If the service of the restaurant is not in place, or some dishes have different tastes, it will probably have a negative impact on the restaurant, but it will not play a role in publicity.

3. When visiting a restaurant, the anchor usually chooses a local restaurant with special features. This kind of restaurant itself does not need publicity, and the dishes in the special restaurant definitely have secret recipes or skills. If it is publicized and the secret is accidentally revealed, then in today's fierce competition in the catering industry, the store will be in a dilemma.

4. There are few anchors who are not utilitarian, so it is difficult to evaluate a hotel objectively and fairly. The catering industry is inherently difficult to adjust. For the store owner, it is right to be praised by the anchor, but if it is accused of bad words, it will not be worth the loss.

after receiving the money, the shop-visiting anchor praised the store: how delicious the food is, how comfortable the environment is, and how thoughtful the service is. However, when consumers come to the store, they find that this is not the case, but it has the opposite effect. Over time, there will be fewer and fewer customers, and the store will not be far away from closing down. Written at the end

Many restaurants do not welcome or resist visiting anchors, mainly because their own business is not bad, and they usually operate in an orderly manner. By relying on their own special dishes, excellent service and comfortable dining environment, they can attract and lock in the target consumer groups, and the visiting anchors will not bring them much traffic.

and even if it brings a large number of consumers, it is likely to affect the normal operation of a store, which is beyond their service capacity, but counterproductive. Over time, it will also make the original old customers feel disgusted. When everything is calm, they will not only lose more customer resources, but also lose their old customers. It can be said that it is not worth the candle.

moreover, the anchor of the shop visit itself is a mixed bag of fish and dragons, and not everyone can be objective and fair. If you meet some prickly people and give a bad review to the hotel, it will have a huge negative impact on the hotel. Therefore, more and more hotels have begun to boycott the anchors.