According to the statistics of milk powder circle, up to now, Feihe's products have passed the registration, such as Xingfeifan, Xingji Youhu, Zhenaifeifan, Zhenaibeihu and Feirui, and many of them have exceeded/kloc-0.00 billion. Feihe chose Feihe Zhenzhi to appear with Jason Wu this time.

Flying crane's childish potential

After several years of accumulation, flying cranes have stood at a higher starting point today. For example, as of March 2020, according to Nielsen's research data, Feihe Zhenzhi ranked in the top three in the market share of organic milk powder MAT, and it was the fastest growing brand in the ranking, with a growth rate as high as 184%.

Whether it is brand power or market scale, Zhenzhi Organic has accumulated a certain strength today. Coupled with the brand operation and strategic boost of Feihe, Zhenzhi Organic has the potential to become another heavyweight single product of Feihe.

Judging from the "debut" process of Feihe's big single product, Feihe successfully built Xingfeifan into a big single product, and this experience may be a strong support for Feihe's growing up.

Dislocation competition, ready to explode. From the channel visit, Zhenzhi has a high visibility in the organic market, and now the domestic milk powder in the market has a more sales atmosphere, which can help Feihe to achieve a higher level to a certain extent.

Dairy enterprises with a certain scale must make a forward-looking layout, focus on core industries and create new growth poles for the sustainable development of enterprises. From today's point of view, no matter Feihe, Yili, Shengyuan, Junlebao, Aoyou, etc., they are all making the whole category layout, and these dairy enterprises are still focusing on building core big single products.