PS is the most frequently used software for designers, mainly dealing with pixel images. PS has many functions, including images, graphics, text, video, publishing and so on.

CDR is a vector drawing software, and its extraordinary design ability and super typesetting function are widely used in many fields such as advertising packaging, trademark design, logo making, illustration drawing, typesetting and color separation output.

AI is also the software of vector illustration, which is widely used in printing and publishing, poster book typesetting, professional illustration, multimedia image processing and Internet page making. The function of CDR is similar to that of AI. You can understand that AI is Gao Fushuai and CDR is diaosi, because the utilization rate of AI is higher in the first-tier cities of Beijing, Guangzhou and Shenzhen. On the contrary, CDR has a higher usage rate in second-and third-tier cities.

Second, oneself

How to start an idea depends on what your theme is and what you want to express. Everyone has his own way of expression, when painting. You can have style and individuality, and you don't have to be realistic and delicate. There are many ways to express it in the same way. Everything you can feel around you is the wealth you can associate and the material you want to develop. Don't look at others, don't be bound by space. Take album design as an example. First, you have to conceive a good positioning in your mind and know what your customers want before you know how to design it.

Before you put pen to paper, you should brew your own feelings to enrich your inspiration. For example, think about the ups and downs of the waves, the rolling clouds, the brush strokes surging between the waves, and the inspiration leaping out and looming in the clouds. These things will be forgotten if you don't express your pen in time. If you are afraid of losing it, you must seize it. That is your inspiration and your wealth. When you think about ideas and start writing, it is as smooth as running water. To do it in one go, to be open-minded when you close your pen is a kind of venting, to express your imagination strongly and to seize the inspiration in time.

To accumulate, you should grasp your best state and find your source of inspiration from life at any time. Seize any bright spot that can flash in your mind, record different things in your life, and accumulate and store them. This is to accumulate and enrich your creative space and store artistic life.

Extended data:

Advertising designers refer to professionals who adopt modern design concepts, procedures and methods to engage in planning, creativity and production based on print advertising design. Its professional level is divided into three levels, two levels and one level.

I. There are three grades in this profession, namely: Grade III advertising designer (Grade III national professional qualification), Grade II advertising designer (Grade II national professional qualification) and Grade I advertising designer (Grade I national professional qualification). Note: At present, the examination level is Grade III and Grade II.

Second, the national vocational education qualification certificate CVEQC primary, intermediate and advanced skills certificates are related to job hunting, employment and promotion, and the certificates are valid nationwide.

Resources-Baidu Encyclopedia Advertising Designer