Adverse impact of product spokesman tax-related events Black Sesame Group said in the listed company's annual report for 2018, "During the reporting period, the company focused on the promotion of the black black light fat drinks and other beverageized products due to the significant adverse impact of the product spokesman tax-related events, and the company's product image has subsequently been damaged, and the company in the Under no circumstances, stop the endorsement of the promotion of the motion, and the sales strategy, business plan to make adjustments, which led to the series of products far from reaching the annual business objectives thus generating a large loss."

Black Sesame pointed out that, after the incident of the tax-related incident of the spokesman of Black Black, the company had no choice but to stop broadcasting the spokesman's advertisements, to stop printing the spokesman's portrait of the publicity materials and packaging, and to adjust the marketing strategy and plan, which has brought the company's operation a lot of passive and significant losses, which not only disrupted the marketing rhythm of the Black Black products, but also made the company have to slow down the pace of the national market promotion.

Black sesame's annual report said the product spokesman's tax-related incident is both the showbiz tax evasion incident that stirred up the nation last year. In fact, Fan thing has nothing to do with it, however, Ms. Fan in order to make the rhythm of death sent a microblogging angered Cui, and ultimately became the biggest victim of this big storm.