The earliest founder of producing snow lotus ice cubes was Zhang Shejun, and the company was Jinan Xiajunle Cold Food Co., Ltd. (now renamed Jinan Junle Dairy Food Co., Ltd.), which was established in 1997 and has been in existence for 25 years. Snow Lotus Ice Cube is a design concept put forward by Zhang Shejun in 1999, which was patented in 2000. Later, because the patent was invalid, it was preempted by Linyi Qibao Trading Co., Ltd. At present, Gu Shenzhai, an affiliated company of Qibao Trading, is producing Saussurea.

According to news reports, the patent right of the patent certificate of "Snow Lotus Ice" packaging bag displayed by Zhang Shejun was granted on June 5438+February, 2000, with a term of ten years. However, due to the unpaid annual fee, the patent right was terminated in June 2006. After losing the patent right, various brands of Saussurea involucrata began to appear in China. Because of the low entry threshold, an extremely chaotic market has been formed.

Other products

Snow Lotus is owned by all consumers, but she is not alone. In the ice cream kingdom created by Zhang Shejun, Xuelian Ice Cube is not the only child. In addition to snow lotus ice cubes, there are skinless ice cream milkshake, bean row ice cream, two-color milk jelly, big milk block, Xia Junle crisp tube and Xia Junle bubble tea, as well as relatively high-end brand Ma Erdun and vat ice cream brand "Binghaha" dedicated to catering channels.

Although these products are more expensive than snow lotus ice cubes, they still sell well and are loved by local consumers.

In fact, Zhang Shejun also has his own brand matrix. They serve consumers with different needs and bring us more delicious products. Because Saussurea involucrata represents the basic needs of the public for cold drinks, delicious food, relieving summer heat and no burden are the real meaning of cold drinks.

The above contents refer to Baidu Encyclopedia-Snow Lotus.