In 2002, several self-employed individuals engaged in lobster food appeared in the pre-drilling community of Jianghan Oilfield in May 7th, which was quite popular with some diners. The May 7th Community Center in Jianghan Oilfield is keenly aware of the commercial flavor of the lobster market. After more than a year of financing, the May 7th Braised Prawn Food City covering an area of 4,000 square meters was opened in the summer of 2004, which made the May 7th Braised Prawn a hit. The booming business not only attracts oilfield people, but also diners from surrounding areas have come to taste this tempting red lobster, and the May 7th shrimp market has been formally formed.

Second, the present situation of the May 7th shrimp market

Nowadays, the community is the mainstay, and all kinds of business forms coexist. Only the food city has 44 stores, 13 stores. In addition, there are 72 self-employed stalls along the road. Whenever night falls, people outside the store begin to flow in a bustling way. Lobster-eating guests have been neatly parked on both sides of the wide road and in the small square in front of the Haomeijia supermarket. All kinds of vehicles come from Xiantao, Yichang, Jingzhou and Jingmen as far away as Wuhan, especially on weekends, the traffic from other provinces has soared. Those mainlanders take a home besides their own delicious meal. Lobster attracts all kinds of businesses. From time to time, there are hawkers selling all kinds of marinated vegetables, edamame, cold drinks and other businesses, and the smell of grilled fish bursts in. Steaming pots of prawns were shared in the laughter of everyone, and the May 7th shrimp market was the leader, which promoted the catering industry in the May 7th oil field and the May 7th area. The May 7th shrimp market has become the scenic eye of the regional economy. According to incomplete statistics, the May 7th shrimp market can sell more than two tons of shrimp a day, and the income of the May 7th community is several hundred thousand yuan every year. Now, while vigorously developing the business of the shrimp market, it has also formed a good cultural atmosphere of petroleum diet.

Third, the development of shrimp market in May 7th.

The May 7th shrimp market is booming, and its development trend has become one of the most concerned issues for Jianghan people. According to the analysis:

1, the current shrimp source can be stably guaranteed, and the further development and expansion of the May 7th shrimp market, which was invented by an ordinary farmer in Jiyukou, Qianjiang City, promoted the great development of the lobster farming community industry. Last year, the continuous cropping area of shrimp and rice reached 1 300,000 mu, and the export income was nearly1100 million US dollars, ranking first in the country.

2. As the operation of May 7th braised prawns is very prosperous, there are more and more diners. In recent years, some restaurant operators in the surrounding areas have used the signboard of "May 7th braised prawns" in authentic oil fields, and this phenomenon has occurred in Qianjiang, Shashi, Jingzhou, Beijing, Shandong and other places. It can be seen that the conditions for the outward expansion of "May 7 braised prawn" are initially mature. After several years of operation, "May 7 braised prawn" has become more and more famous and has a preliminary brand effect. Therefore, it is time to use the brand advantage of "May 7th Braised Prawn" to get out of Jianghan Oilfield.

Some suggestions

1, Use "May 7th Braised Prawns" to improve the popularity of Qianjiang City. The relevant departments of Qianjiang Municipal Government conducted a feasibility study on the sustainable development of the operation and development of "May 7th Braised Prawn", and worked out a stronger and bigger development plan with the relevant departments of the oilfield, thus further enhancing the visibility of Qianjiang City.

2. Further standardize and improve the hardware facilities for the existing "May 7th Braised Prawn" market. In particular, the hidden dangers of food safety and public security in 72 stalls along the road, as well as the further improvement of traffic safety and environment, were comprehensively treated, and the existing "May 7 braised prawns" market was studied together with the relevant departments of the oilfield to gradually cancel the stall operation.

3. Whether the relevant food factories in Qianjiang City can develop vacuum-packed household food from "May 7 braised prawns", so that "May 7 braised prawns" can quickly occupy the market and become a delicious food that families can enjoy all year round, thus promoting the shrimp industry in our province.

4. The May 7th Shrimp Market must operate by brand and alliance, which is one of the effective ways to improve Qianjiang's popularity. As soon as possible, the registered trademark brand of "May 7th Braised Shrimp" will be led by the relevant departments of Qianjiang, and the chain stores will be opened in the surrounding cities, and the brand advantage will be used to get out of the oil field and go to major cities across the country, so that "May 7th Braised Shrimp" will become a national famous brand.