McDonald's suddenly announced the replacement of the new packaging, although the change of packaging, but of course this is the golden arches I know, this is because the change of packaging is not downright, but very natural a kind of excess, and the design is also a lot of small and fresh, incorporating cartoon elements, go to the minimalist wind, so even though it is a change of packaging, I am McDonald's brand is still very recognized. This new design will be launched in two years to all stores around the world. When we go to McDonald's, we may want to pay attention to this change, it looks like a minimalist style.
One, the packaging picture is more minimalist style.
In the past, McDonald's food packaging is not food pictures, or large text, but this time they directly into a variety of minimalist illustrations. For example, on the top of the 'McFish' box, you can only see a wave of blue ocean waves, with a clean white background and a simple name written on it. On the breakfast sandwich 'McMuffin', there is only a large egg yolk.
Second, the new packaging incorporates some cartoon elements.
The Coke cup is filled with bubbles, and there are different illustrations for different drinks, visualizing the flavors of the drinks. French fries box is not much change, or the red shell, the box also has a straight stripes of fries, looks fun and cute. Big Mac packaging is directly into a cartoon style burger cross-section, above a grain of sesame seeds, lettuce, beef looks very rich, but the presentation is still clean and simple.
Three, the new packaging looks more striking.
This new modern design will be refreshing, and the overall color palette looks brighter and more relaxed, attracting a lot of attention. Selected the most iconic and recognizable part of each food, and then used multiple color schemes, simple flat illustrations, basic geometric shapes to present, so that people can immediately think of what is in the box. It will also be more conducive to the user experience.
How to show the application of illustration in packaging design?Illustration, also known as illustration, as an important form of visual communication in modern design, has been widely used in many fields of modern design, and has become one of the important forms of packaging and product design. By virtue of its unique artistic charm and rich expressive language, illustration has been increasingly attracting the attention of designers, and at the same time, due to its unique stylized performance, it has brought the packaging market a refreshing experience, which is y loved by the public.
Illustration is characterized by a variety of expression methods, and the styles shown by different brushes and different designers are completely different. It is based on the versatility of its style can draw on the creative style of illustration, on the basis of analyzing the attributes and qualities of the commodity itself, to create a strong visual appeal of the packaging works, as shown below.
Illustration can express a completely different feeling from photography, creating a dazzling diversity of forms, the combination of illustration and packaging design gives designers great creative freedom, designers can boldly try a variety of styles of design: exaggerated drawing style can highlight the characteristics of the packaging, add interest to packaging, suitable for creative products packaging, as shown in Figure 2.1 below; black and white sketch lines are Reflects the simplicity of the packaging, natural, give a person a quiet, friendly feeling, used in the humanistic atmosphere of the class of goods packaging, such as Figure 2.2; small new style, healing style illustration, it gives a person a pleasing, warm feeling, loved by women, mostly used in cosmetics, tissues and other commodities packaging, the following Figure 2.3; illustration with the ethnic style, by the region, customary influences, commonly used in tea and other characteristics of the product's packaging
Illustration itself is rich in artistic modeling language, aesthetic, realistic, retro and many other styles can be integrated into clothing, cosmetics, food packaging design, not only to meet the different emotional needs of different consumers, while obtaining a good design and communication effects. Illustration packaging design gives people a reverie through beautiful modeling, and guides consumers' associative feelings to convey information. The application of illustration in packaging has given packaging a new form of decoration and visual communication concepts, and has brought packaging design a new means of packaging and visual effects, and added artistic charm and cultural connotations.
What are the common styles of domestic packaging design?In domestic packaging design, there are many different styles, each with its own characteristics. Here is a list of some of the common styles of packaging design:
Traditional cultural style
China has a long history and culture, the application of traditional culture in packaging design is also very common, such as the traditional elements of painting, calligraphy characters and so on. Traditional elements such as Dunhuang art, Han and Tang style, blue and white porcelain can be used in packaging design, so that the product can immediately show the national and regional culture.
Simple and modern style
Simple and modern sense is a popular style in today's society. Simple lines, bright colors and elegant fonts can effectively enhance the overall image of the product and support recognition. Some highly technical sharps boards, technology products, office equipment, etc. are often used in this style.
Cartoon illustration style
In today's market environment, cartoon and illustration elements have become a popular design mode, the style refers to the cute, funny shape as the main feature of the packaging design. The style refers to the cute, funny shape as the main feature of the packaging design, like to improve the vitality of the product and interesting, the audience group is also more extensive. This kind of design can be oriented to some food, cosmetics, household and other young people and heterogeneous groups mainly in the market, so the popularity is very high.
Realistic style
Realistic packaging design refers to the design that wants to reflect the most realistic external world and the trend of the times. Realistic photographs, replicated food pictures, and positioning simulations make it possible for consumers to visualize the taste and texture characteristics of the product. This style is often used for many everyday products, consumer goods, and daily necessities, and emphasizes the attention and perseverance given to the product itself.
Fashion style
Fashion style emphasizes the element of fashion, with the emerging, pioneering, avant-garde, and subculture characteristics led by fashion, and adds some bold colors, graphics, and shapes to the packaging. This style usually attracts young, trendy, creative and individualistic consumers' beliefs, and is also mostly used in the advantageous demand-intensive industry segments such as apparel, watches, jewelry, perfume, and all kinds of health care products.
In short, packaging design styles are flexible and changeable, and many styles are often used in combination to create a visual aesthetic effect that meets the needs of the customer and matches the basic psychology of the consumer market and consumption norms. Only by choosing the right style, and combining some good norms, professional knowledge and other considerations, can be more perfectly suited to the characteristics of the product and the image of the vision, with paper packaging and other means of expression can be realized.
Package design works
The above is a professional packaging design company in the sink design answer, I hope to help you.