On August 23rd, 20 12, Youku (China No.1 Video Network, listed on new york Stock Exchange in 20 10) and Tudou (China earliest video network, listed on NASDAQ in 2010/year) were merged by 100% share exchange. Gu Yongqiang became the chairman and CEO of the Group. Youku Tudou has a huge user base, diversified content resources and strong technology platform advantages.
The monthly user scale of Youku Tudou has exceeded 400 million, which means that13 of China people have become users of Youku Tudou. Youku Tudou provides the most comprehensive and diverse content for the user base, helping users to watch high-quality videos with multiple terminals and more conveniently, and fully satisfying users' growing interactive needs and diversified video experiences.
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The newly established integrated culture will focus on the production and investment of TV drama industry and the production of innovative online content, with Zhu Xiangyang, the group's chief content officer, as CEO. The Innovation Marketing Department, headed by Dong Yawei, the group's chief marketing officer, will carry out research and development of new advertising systems, big data platform and precise optimization, and video e-commerce marketing, focusing on accelerating the strategic goal of "income diversification" and establishing an Internet-based marketing innovation business model.
In terms of management personnel, Youtu also announced the introduction of Suri, the former CEO of Havas Group in China, as the Chief Operating Officer (COO) of the Group, responsible for the management of the sales team. In terms of excellent soil, we can establish the differentiated brand positioning of Youku and Tudou by building six business divisions, and at the same time make efforts in industries such as movies, games and intelligent hardware, and further improve the strategic layout of multi-screen cultural and entertainment ecology through online and offline integration.
References:
Baidu encyclopedia-Youku Tudou Co., Ltd.
References:
People's Network-Youku Tudou has been reorganized into six business divisions.