How to write the business plan of fast food distribution center 20 17? Below, I have compiled the model business plan of 20 17 fast food distribution center. Welcome to read the reference!
I. Market analysis
At present, with the accelerated pace of life, more and more office workers and students choose to eat breakfast outside. Because they can't find a suitable restaurant, many people can only have a quick bite at home or at food stalls. However, there are still a lot of vacancies in Nanjing's truly convenient, nutritious and quality-guaranteed breakfast shops. First of all, conceptually, consumers pursue fast, convenient and high-quality taste and nutrition; Secondly, from the perspective of purchasing power, the overall purchasing power is increasing day by day. Nowadays, in major supermarkets, there are not a few people who buy more than 100 yuan.
In addition, in breakfast dining places, consumers prefer roadside stalls for three reasons. First, there are many types of stalls with strong selectivity; Second, it is more convenient; Third, it saves tedious housework such as washing dishes and cooking. However, roadside stalls have two shortcomings: first, the sanitary conditions of consumers' roadside stalls; Second, roadside stalls are more expensive than home. How to promote it is a way for consumers to have their cake and eat it: the nutrition breakfast distribution center. What is the demand for breakfast in Nanjing? An authoritative survey shows that if a breakfast only costs 2 yuan money, the city has a population of 8.7 million. Excluding 1/3 people who don't eat breakfast outside, the total sales of breakfast every day is nearly 10 million yuan. Therefore, the establishment of a catering development company with excellent quality, advanced technology and diversified products will play an important role in the development of the tertiary industry in Dingxiang.
Second, the industry analysis
According to the forecast of the whole breakfast market. Nanjing now has a population of 6.7 million and a floating population of about 3.3 million, with a total population of/kloc-0.0 million. According to the sampling survey, about two-thirds of them have breakfast for external use, and the number of people who eat it is about 4.46 million, of which the market share of breakfast project is about 10%, and the number of breakfast customers is 446,000. According to the per capita consumption of 2 yuan, the annual turnover is 321120,000 yuan. If the service is delayed, the turnover is 96.336 million yuan, and the total turnover reaches 4174.56 million yuan.
Third, the specific implementation plan
1: Company name: Pepsi Le Catering Distribution Center
2. Company organization design
Task:
Healthy life, healthy breakfast.
Vision:
Establish a first-class professional catering diversified service company with a franchise chain that is in line with international standards.
Business philosophy:
1: Based on market demand, cultivate and develop high-grade office buildings and community breakfast markets, and develop a series of high-quality and balanced breakfast products according to the principles of industrialization, standardization, process, intensification and serialization, so as to provide customers with nutritious, hygienic, fast and affordable breakfast services.
2. Provide semi-finished vegetable delivery service for individual families, hotels and restaurants, and provide information e-commerce for on-the-job people and singles to order fast food online. With the help of a broad network platform, we will try our best to reduce the procurement links of middlemen, reduce the expensive rent and cost of supermarket stores, try our best to increase the added value of products and provide customers with fresher, cheaper and more convenient services.
Enterprise spirit:
Dedication, innovation and trustworthiness
Management policy:
Rigorous, standardized and efficient
Main slogan:
When you choose Pepsi, you choose a healthy life.
When you choose Pepsi, you choose a better life.
Analysis of the company's core competitiveness;
According to the above-mentioned long-term planning and the company's expected status quo, the company's core competitiveness lies in its fast and convenient service ability, low-cost logistics and distribution ability, high-quality food processing ability and employee growth ability. In order to shape the above ability, we should continue to do the following work or system design: 1) effective layout of outlets, 2) food processing based on HACCP, 3) good integrated equipment for processing and network insulation, 4) effective information flow, and 5) good training and growth system.
The management structure is designed as follows:
The general manager has six departments: General Department, Processing Department, Logistics Department, Marketing Department, Finance Department and Quality Control Department.
The comprehensive department has four offices: internal audit, general affairs, personnel and training. The processing department consists of chef, maintenance room, dispatcher and accountant; The logistics department has a purchasing team, a materials and operation planning office, a warehouse and a distribution center. The marketing department consists of key account group, brand promotion group, marketing group and information center. The finance department consists of budget group, cost accounting group, accounting group and cash cashier group; Quality control consists of quality inspection group and quality assurance group.
The layout of outlets is mainly determined with reference to the radiation area of effective service numbers.
3. Internal process design:
Determine the varieties of breakfast: based on the traditional breakfast varieties in China (such as steamed buns, rolls, noodles, wonton, soybean milk, tofu, etc.). ), combined with western breakfast (such as bread, western hamburger, juice, milk), to form a series of green, healthy and nutritious food, packaging and other products. All products take into account the requirements of dry and wet combination and balanced nutrition. In terms of price, we adhere to the principle of high standard price for high-end people. Two-thirds of the products are between 3.5 and 5 yuan, one-sixth are between 5 and 6 yuan, and the remaining one-sixth are above 6 yuan. Considering the needs of differentiated management of product hygiene, most products are portable and individually packaged, and a few products are packaged in bulk.
In order to make the products meet the tastes and needs of the public and have a broad market, all products are put on trial sale.
In order to standardize and standardize the management process, the company has specially compiled a set of management manuals, including headquarters management manual, marketing management manual, VI/SI manual, product standard manual, training manual, logistics distribution manual, operation supervision manual and various management contract texts. Conduct training on business operation, service standard, brand honor, corporate culture identity and other aspects for personnel engaged in all aspects of breakfast and clean vegetable management. , and show certificates after passing the examination.
Establish HACCP safety prevention and control system and ISO900 1 quality management system in the process of production, production and sales to ensure food safety and hygiene.
Adhere to the principle of "ten unifications" in the process of breakfast management, that is, unified logo, unified image, dressing the, unified production, unified distribution, unified price, unified quality, unified service, unified management and unified culture, so as to realize standardized, procedural and scientific management.
List of company operation flow charts
serial number
Process name
serial number
procedure
Delivery process of breakfast and clean vegetables
Process planning process
Employee probation process
Process of food technological transformation
Recruitment process
Equipment maintenance process
Interview process
Market research process
Training process
Customer visit process
Promotion process
Key account management process
Performance evaluation process
Contract management process
Final elimination process
Price adjustment process
Supplementary process
Internal audit process of quality system
Annual financial budget preparation process
Non-conforming product control process
Compilation process of annual financial accounts
Incoming inspection process
Raw material accounting process
Work in process inspection process
Raw material warehousing process
Finished product ex-factory inspection process
Qualified supplier evaluation process
Delivery process of shipment
Second-party audit process
Document approval process
procurement process
Record management process
Supplier management process
Business plan management process
Temporary procurement process
Management review process
Material planning process
Delivery process
4. Ordering method:
The first way: members log in → choose dishes → send them to your home for payment within half an hour.
The second way: book the dishes needed in a certain period of time in advance → deliver them to the designated address at the appointed time.
5. Member handling:
Membership rights:
Ordinary members have the right to order food online at E-Food convenience company for one year.
Get a color page cookbook magazine every month (gold card member)
Free invitation to the family gathering salon at least once a quarter.
Get the company's corresponding gifts according to the points.
Publish flea information free of charge in the monthly report of members
Processing flow:
20 yuan may be our member. We will pay cash on delivery after each order, get corresponding points and enjoy corresponding services.
As long as you recharge 500 yuan, you can become our gold card member, enjoy more distinguished treatment, and enjoy a 15% discount every time you shop.
Step 6 join the merchants' alliance
Seek exclusive franchisees in the city and share 2 1 century green wealth. Business 1: As for the distribution of clean vegetables, as long as you are a catering business entity with an operating area of more than 65,438+0,000 square meters, you can call for details, and detailed joining information can be obtained.
Business 2: Breakfast reservation. As long as there is a restaurant with breakfast delivery ability in your area, you can call for details, and detailed joining information can be provided at any time.
Franchisees need to recognize our business philosophy!
7. Value-added services:
Give away a professional kitchen cooking recipe free of charge every month (gold card member)
Video chef guides cooking column
Free family salon party at least once a quarter.
Issue a member newspaper every month to provide a free information publishing platform for all members.
Provide domestic services such as paying utilities, gas and mobile phone fees.
8: Analog operation
To form a company, you can first choose one or two high-end office buildings and high-end residential hotels for simulation operation. The operation capacity is about 1/50 of the design scale. Summarize experience from simulation operation, and provide reference for comprehensive promotion and adjustment.
4. Economic feasibility analysis
1: pre-investment analysis:
B, the construction of fast food distribution center base site plans to invest 200,000 yuan;
D, delivery means of transport, three-compartment single row, about 654.38+ 10,000;
E, equipment and plant layout is about 300,000;
F, early raw materials and unforeseen investment, liquidity and publicity costs of about 200,000. The initial total investment is about 800,000 yuan.
Pre-operation mode of distribution center: it is planned to adopt reservation service and set up distribution service hall. Customers will go to the service hall to order food, and the staff in the service hall will report the number of meals ordered every day to the central dispatcher, who will make production plans according to the data. The distribution department distributes the goods piece by piece according to the time required by customers. At present, the businesses are: breakfast service, clean food service.
We plan to realize the second stage of capital accumulation within one year. In the second stage, we will use the profits generated by the operation of existing entities as the follow-up funds in the second stage, and the capital accumulation mode in this way will be gradually improved in the fourth stage.
Business forecast:
According to the customer volume of 60,000 people in Gulou District and the per capita consumption of 2 yuan, the annual turnover is 43.8 million yuan. If the service is delayed, the turnover will be 1, 3 1.4 million yuan, and the total turnover will reach 56.94 million yuan. It is predicted that the turnover will be 30%, 50%, 70% and 100% from 2008, and it is expected to reach the designed sales scale in 20 12 years.
The basis of economic analysis:
The purchased fuel power is budgeted at 3% of the cost of raw materials, and the wages and benefits are gradually achieved according to the design scale of personnel. Manufacturing expenses mainly include depreciation.
The sales expense budget is 2% of the sales, the management expense budget is 3% of the sales, and the financial expenses include bank interest and exchange loss.
Sales tax and surcharges are calculated at 6% of sales, income tax is calculated at 33%, part of local tax is exempted from two taxes and halved by three, and part of local retention is temporarily calculated at 50%. The surplus reserve is calculated at 10% of the after-tax profit.
5. Marketing Plan of Pepsi Fast Food Distribution Center
1, marketing positioning strategy:
Marketing positioning strategy is an important key to marketing success, because all marketing activities including sales, advertising, promotion, pricing, product life cycle, packaging, distribution and public relations are based on market positioning. Because we failed to form the brand effect in the initial stage of upgrading, in the changeable market and fierce competitive environment, only by establishing a strong marketing positioning strategy can we find the market space for survival and development.
2. Target market:
Our target customers are singles, young couples, people with high quality of life and want to enjoy the kitchen after busy work. Market Positioning: We demand fast, hygienic, nutritious, high-grade and high-service and hope to provide consumers with a time-saving, healthy and nutritious dining process. At the same time, in the process of operation, punctuality is our greatest requirement.
3. Promotion strategy:
In our specific operation, the establishment of corporate image and the popularity of speculation are very important. In addition to the feeling that the products we provide bring to consumers, advertising and promotion activities are more important strategies for us to gain consumers' cognition and impression. Therefore, the practical application of advertising strategy and promotion strategy, and the establishment of close relationship with consumers by sending appropriate advertising and promotion information are the main topics of promotion strategy, so our promotion strategy can be implemented through the following points:
1, the application of advertising strategy can be divided into three stages.
A, establish enterprise consciousness, inform consumers of the nature of the enterprise and the products and special services provided;
B, strengthen corporate image, and increase consumers' cognition and affirmation of ordering meals;
C. Strengthen the advertising and promotion activities of products (single products) or newly listed products.
2. The shaping of corporate image is the marketing goal of management.
Word-of-mouth publicity is an extremely important way of communication.
4. Using news topic information to do "continuous" propaganda can attract the attention of mass media and publicize and report for free.
4. Specific planning scheme:
First of all, promote the corporate image when the funds are basically in place, and plan to adopt the countdown method, that is, Pepsi will be born in XX days. In addition, we will inform the nature of the enterprise, our business type and business scope, and absorb the information of consumers. With the slogan "Be a man before you do things", "Be punctual and trustworthy, and be a man to the end", consumers will be implanted with considerable trust before going public. At the same time, recruit talents, and the specific publicity method takes the form of diversified follow-up:
1, hold a job fair at an appropriate time, and at the same time use the anti-information of the target consumers at the meeting to attract the attention of the masses and make it the focus of discussion.
2, the application of advertising billboards, the use of large-scale railway station to promote enterprise information, business scope. The main body should highlight the "punctuality and trustworthiness" of enterprises.
3. Attract reporters to visit the base and let many consumers see that our production site is clean and tidy.
4. Participate in appropriate public welfare activities.
5, print a large number of leaflets, publicity products and enterprise operation mode, enterprise production environment and enterprise commitment, complaint telephone, etc.
The investment in pre-publicity may be great, but the development of enterprises cannot be separated from the recognition of consumers. How to make consumers recognize it? Only when publicity is in place, the rationalization of publicity is the main problem we consider, and the diversification and freshness of publicity is the basis of rationalization.
Therefore, in our marketing planning, the most important thing should be publicity planning. Only when the publicity and planning scheme is in place, combined with advanced internal management and operation means, can the normal start of the distribution center be realized, and the first step of the enterprise can be made solid, laying a foundation for the capital accumulation of our enterprise!
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