1998, in order to promote the animated film Mulan with the theme of China, the film and McDonald's jointly launched a Szechuan Sauce with China characteristics, which was used to match the wheat-flavored chicken nuggets.
This idea, which mainly serves for film marketing, has received miraculous results, and Sichuan Chili sauce has also been loved by Americans. However, with the release of the film, Sichuan Chili sauce, which is supplied in a limited time, is no longer sold.
Until April this year 1 day, the popular cartoon "Rick and Morty" returned in the third season, which once again aroused Americans' memories of Sichuan hot sauce.
On the way out of prison, Rick, the leading scientist in the play, did not forget to go to McDonald's to buy 10 chicken nuggets, and asked for the limited edition Sichuan Chili sauce of 1998 by name.
Recently, in order to cooperate with the sale of a new product-crispy chicken with butter and milk, McDonald's announced that it would supply this special edition of "Rick and Morty" Sichuan Chili sauce in some American stores on Saturday1October 7 for only one day, and it was also declared as a "special limited edition".
After the news was sent out, American netizens whose memories were awakened rushed to tell each other and lined up outside the restaurant in advance.
To McDonald's surprise, this marketing finally turned into chaos. Many diners had come to McDonald's restaurant with great expectation, but they were told that they had sold out early because it was a limited edition less than an hour after the sale.
Local media reported that in Atlanta and Wellington, Miami, disappointed "fans" fought for hot sauce and even called the police.
In Novak, customers held up signs asking restaurants to continue serving.
And the consumers who grabbed it began to sell it on eBay for hundreds of dollars ...
In Delaware, customers thought that restaurants here were also available, but only after arriving at the scene did they know that not all stores were available. So they complained on social media that the behavior of merchants was suspected of tempting sales.
McDonald's subsequently issued a statement apologizing, saying that it did not realize that it would be so popular.
It seems that China's delicious food is also very popular abroad.