KFC, referred to as KFC for short, is one of the multinational chain restaurants in the United States and the second largest fast food and fried chicken chain enterprise in the world. 1952 was founded by the founder Harlan Sandoz. It mainly sells high-calorie fast food such as fried chicken, hamburgers, French fries, covered rice, egg tarts and soda.
China KFC belongs to Yum! China Holdings Limited, referred to as Yum! China, and has the exclusive right to operate KFC brand in Chinese mainland. It has been 35 years since KFC came to China, and its 35 years in China have been based in China and integrated into life. Over the past 35 years, KFC has been trying to explore and give back its intimate service to the vast number of consumers in China.
Business philosophy of KFC
1, with its brand-new chain operation mode of unified logo, unified clothing and unified distribution mode, and finally established its position in the China market by relying on its high-quality products, fast and friendly service and clean and hygienic catering environment.
2. We always insist on the localization of employees 100% and constantly invest money and manpower in various levels of training. From restaurant waiters and restaurant managers to managers of functional departments of the company, the company arranges scientific and strict training plans according to the nature of their work. In order to make the management staff reach the professional fast food management level, KFC has also specially established a professional training base suitable for restaurant management.
3. Excellent service. At KFC, you will get more services than you originally hoped. The tenet of KFC is customer first, and it is this tenet that makes every customer, whether adults or children, feel at home.
Reference to the above content: Baidu Encyclopedia-KFC