First, the market positioning
Market positioning is a necessary prerequisite for starting a business, no matter at any time. Different markets and people targeted by a restaurant will directly affect the consumption efficiency. According to market feedback, most customers in the mid-market are mainly students or young office workers. In the long run, their spending power is not too high, but it is more stable. For example, Xiong Lao Tang Lao is positioned in the mid-range market of ordinary consumption, and it is precisely because of exploring the changes and development of the catering market that it has won a good evaluation in the catering industry.
Secondly, according to the market positioning, circle the product characteristics and understand what the market crowd needs at this stage. After all, their consumption will not stay on a track forever. With the development of the times and the improvement of living standards, more and more people pay more attention to health preservation. Similarly, consumers are more willing to pursue high-quality consumption in diet. Therefore, Xiong Laotang specially made a soup base that even pregnant women can drink to meet the market positioning of consumers and products. Moreover, Xiong Laotang prefers younger consumer groups and puts forward the concept of sincerity, warmth and love. He wants to convey some warm humanistic colors through catering, and his serious attitude towards public welfare and food is easier to be remembered by consumers. In this way, the recognition and recognition of market propaganda diffusion are also relatively high, which can better receive the favor of the market.
Then there is the unified store image VI packaging and event planning. Originally, modern people's consumption choices are more diverse and their tastes are more critical. We should make clever use of this. So Xiong Laotang introduced soup pot and dry mix, health care, sesame sauce, tomato, fresh and spicy or pine mushroom sesame sauce, Sichuan style, classic spicy and devil dry mix, and eight flavors to choose from. Compared with the traditional spicy taste, Xiong Lao Tang Lao covers a wider range of different tastes, and the store decoration style looks very distinctive. Cute bear IP image, the same as the snow flat pot in the midnight food store, in the form of one person fishing in one pot, and both.
Second, location.
Different stores have different site selection requirements. Don't think that everything is good in a crowded place. You have to analyze the characteristics of the crowd. After all, there are many kinds of restaurants, and different kinds of restaurants find places in different ways. For example, noodle restaurants, fast food restaurants, rice noodles and other places are suitable for finding office workers, because they are suitable for selling box lunch, some people may not eat or eat dinner, or even go home to eat, while restaurants that stir-fry are more suitable for residential areas, and there are more floating people who take a leisurely walk. Bear fishing and scalding fishing are most suitable for houses, factories, business districts, schools, snack cities, pedestrian streets and take-away restaurants, and are relatively more selective.
Try to avoid the place you choose: there are almost no main roads and pedestrian streets, and they are all traffic, or people just pass by in a hurry and won't stay long. Although there are many people, there is almost no place to eat. This category is not necessarily good, because whenever businesses get together, everyone will form an impression of what a place is doing. For example, when you mention a place, you will say, Oh, clothes seller, shoes seller, and so on. I didn't expect you to eat there. But one advantage of eating more in everything is that everyone goes here to eat, because consumers have more choices.
Third, products.
That's all that matters. No matter how high the marketing promotion can be, the product itself will eventually be tested by consumers. If the taste is not good, consumers will still not buy it. Some people may say that some places taste so bad that how can business be good? There are only two situations: there are few restaurants and many people there, or there is the largest floating population, such as the railway station, where people pass by in an instant and can't do without eating. So, there is no choice. The first consumer is a stranger. For catering, taste is very important and quality is also very important. However, you can't stir-fry and stew all day. Chefs are expensive, and the tastes of different chefs are easy to change. After bear fishing and scalding, the chef can get a bottom material, and the quality is more guaranteed. You don't even need a chef, it's easy to get started by yourself, and the taste is not single. The headquarters provides teaching and research and development, and the taste can be constantly innovated.
Fourth, operation
Operation plays a great role in the quality of each store. If the management is not good, a good store may go bad. One thing that should be paid attention to in catering business is publicity and marketing methods, one is service characteristics, and the other is process management and cost management. The simpler your operation channel is, the better your operation will be. A large part of the pressure of business is not only from itself, but also from competitors, such as competitors who serve better than you and those who market better than you, which will highlight their own characteristics. Therefore, in the course of operation, the product features need to remain unchanged, but the service features and marketing methods should be constantly promoted and changed to find the most interesting points for local consumers to do marketing. Therefore, regardless of promotion or anything else, as long as it is used correctly, it depends on what consumers value more, because every region is different. Business circles may pay more attention to the taste of environmental services, while residential areas may pay more attention to price and quantity. Bear fishing and scalding is supported by the professional operation team of the headquarters and managed by special personnel. Xiaobai, who can't do business, can also directly manage custody and be a worry-free shopkeeper.
The above four points are the most important. Once you have mastered it, you can open a restaurant as you like.