Second, the second is the variety of tastes. China has a vast territory with 56 ethnic groups, and each ethnic group has its own dietary characteristics, thus forming different consumer groups. Western-style fast food is produced in a standardized way. Although KFC and McDonald's are also operating in a localized way, in order to ensure the standardization of the products of its global chain stores, the taste of the products has basically changed little.
Third, the nutrition is balanced. The scientific connotation in China's cooking is very rich, and its essential requirement is to meet the requirements of nutrition and achieve the ultimate goal of cooking and eating with health preserving effect. China's cooking harmony and side dishes pay attention to seasonality, so we should know from time to time to make delicious food. However, the high fat and calories in western-style fast food are harmful to the health, which is now well known by more and more consumers. The unbalanced nutrition has become an urgent problem for western-style fast food.
Fourth, the price is moderate. China is a developing country, and the price is still the primary consideration for consumers in China. The consumption of western-style fast food is generally 20-50 yuan per person, which still deviates from the mass consumers. According to statistical analysis, the average consumption of Chinese fast food per person is generally around 10 yuan, which is only the consumption level that most consumers in China can reach at present, and it is also the main market of fast food industry.
This is the unique advantage of Chinese fast food over western fast food, and it is precisely because of these advantages that Chinese fast food can develop so rapidly.
You can refer to the six-step joining method.