1, for product information.

Before joining a physical store in Suning.cn, the intended franchisee will leave a message on the website to consult about joining. Learn about the joining policy of physical stores in Suning.cn on the Internet, or leave your contact information to get the relevant information about joining physical stores in Suning.cn.

2. Field trip

Investigate the operating conditions of the headquarters direct sales stores and other franchise stores, and negotiate the joining intention at the headquarters after being satisfied.

Step 3 apply for membership

After on-the-spot investigation, if you are satisfied with all the conditions of the brands in Suning.cn physical store and have determined the investors to join, you need to fill in the application form for joining and apply to the head office for joining.

Step 4 sign a contract

The headquarters audited the cooperators and confirmed their qualifications. The two sides confirmed that the investigation results were correct and formally signed a cooperation contract through friendly negotiation.

5. Storage location

According to the site selection requirements of physical stores in Suning.cn, the company evaluates the franchisees' areas to help franchisees complete the site selection.

6. Shop decoration

Shop decoration construction, according to the headquarters design unified decoration construction.

7. Personnel training

Provide franchisees with comprehensive technical training, business management training and other professional training.

8. Preparation for business opening

After the store is built, franchisees also need to prepare for opening activities and conduct opening publicity.

9. Open a shop.

According to the opening plan planned by the company, we should invest a proper amount of advertisements before opening and choose a more suitable opening time.

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1, brand image support

During the contract period, the franchisees have the right to use the brand of Suning.cn physical store and the brand, trademark and other CI systems of Suning.cn physical store within the scope agreed in the contract.

2, the whole store output support

According to your local situation, the company planning department will plan a publicity plan for the opening of the store, such as the distribution of leaflets, outdoor advertising, local TV and radio media launch plans, etc. To help franchisees successfully open stores.

3. Free training support

The headquarters will assign trainers to the franchisees' first-line stores for guidance and training in product knowledge, store operation process and sales skills, so that franchisees and sales staff can master and use them skillfully.

4. Logistics distribution support

Proprietary formula materials are produced and distributed in a unified way, and the perfect logistics distribution system is fast and convenient, so that the goods in all stores can arrive safely.

5. Media advertising support

The necessary publicity is very important. In modern society, if you want more people to know your brand, you must make professional advertisements to make everyone feel refreshed. Suning.cn's physical store advertising campaign has implemented strong advertising efforts, and the marketing department has launched different advertising marketing schemes at different stages of the company's development.

6. Market operation support

Suning.cn physical store headquarters regularly arranges operation specialists to provide franchisees with personalized service marketing programs in the initial stage, growth stage and maturity stage.

7. Tracking service support

Since the opening of the store, the headquarters has been conducting uninterrupted telephone consultation, including sending professionals to the store to investigate the specific operation and provide post-service

8. Site selection and decoration support

The headquarters evaluates the stores provided by franchisees, selects the most suitable stores, and invites professional design teams to carry out unified terminal design for franchisees, saving franchisees time in finding design teams.

9. Regional protection support

Restrict the development of franchisees in a certain area, ensure that franchisees can monopolize a market and give franchisees enough room for development.

10, voice support

Suning.cn physical stores will formulate a complete set of sales terms according to the uniqueness of the franchise area, which ensures the business safety of franchisees.