Current location - Recipe Complete Network - Fat reduction meal recipes - How companies play with distribution management
How companies play with distribution management

For enterprises, product sales are of greater concern. You must know that an excellent marketing channel still needs to be continuously explored, and distribution is a relatively good form among them.

1. Zero-level distribution. In fact, when it comes to this keyword, we may not know it clearly, but friends who have been in the marketing industry for a long time all know direct selling. In other words, the manufacturer sells the product directly to the terminal. It eliminates many intermediate links and therefore the price is low.

2. Two-tier distribution. This strategy also means that producers sell goods directly to retailers, and the purchase by the customer only goes through one hand, as is the case in some large comprehensive supermarkets. In addition, there are also online stores such as Taobao.

3. Three-tier distribution. The manufacturer will provide the goods to large wholesalers, and then the large wholesalers will wholesale to retail. Finally, the customer will get the final product in the third link.

4. Exclusive distribution. Manufacturers often want to make their products occupy the market as quickly as possible. At this time, if they can get the support of a large distributor, the marketing will be simple, the effect will be higher, and the service will be in place.

5. Intensive distribution. Manufacturers or producers will quickly sell their products to powerful distributors in the region to expand product promotion. This method is mostly used in industrial equipment.

Of course, for product distribution, if you want to do it well, you can also use a distribution system to operate it. The system has strong management capabilities and plays a very good role in managing distributors and markets.