Brand. Peach Pie is a large Japanese mail-order retail brand of lingerie and loungewear that, like Victoria's Secret, is very popular among young girls. Peach Pie's hot, cute and sexy style, as well as its comfortable designs and fabrics are the reasons why girls are so keen on the brand. The brand's lingerie models and spokespersons are popular celebrities who are very appealing to young girls. In addition to lingerie and loungewear, the brand also sells shoes, clothing, bags, cosmetics and health products.