Wang Laoji's trademark was registered by Guangzhou Pharmaceutical Group, and Jiaduobao signed a trademark use right lease contract with Guangzhou Pharmaceutical Group.

After Jiaduobao obtained the trademark of Wang Laoji, it produced a red pot of Wang Laoji herbal tea with the herbal tea formula of Wang Zebang's descendants. Started to make a splash in the market and spent huge sums of money on advertising.

Since 2002, Wang Laoji's sales have also increased steadily. Especially during the 2006 World Cup in Germany, the slogan "Fear of getting angry, drink Wang Laoji" was well known by Chinese people, which completely completed the positioning transformation of Wang Laoji herbal tea from health food to functional beverage. The sentence of getting angry and drinking Wang Laoji goes deep into the hearts of the old people.

The difference between Wang Laoji and Jiaduobao

1, brand history is different: Wang Laoji is the brand of Wang Laoji herbal tea, which was founded in the light years of Qing Dynasty (1828). Wang Zebang, the founder, is recognized as the originator of herbal tea, which is made of herbs and is known as the king of herbal tea.

Established in 1995, jiaduobao group is a large-scale professional beverage production and sales enterprise. At first, he mainly represented Wang Laoji, a red jar. Now the trademark has been recovered by Guangzhou Pharmaceutical Group, which mainly sells Jiaduobao brand herbal tea.

2, different packaging: Wang Laoji herbal tea is mainly divided into red canned and green carton packaging; Jiaduobao herbal tea is mainly divided into red cans and gold cans.

Wang Laoji is a trademark (brand) leased by GPHL to Jiaduobao for a long time. Later, Jiaduobao launched the brand of Wang Laoji. GPHL withdrew the right to use the trademark, and the court ruled that Jiaduobao lost the case, and Jiaduobao could not continue to use the trademark of Wang Laoji.