Simply put, no matter what brand you represent, the manufacturer mainly depends on the strength of the dealer, that is, your strength. Strength is reflected in two aspects: funds and channels. After all, no matter what goods you want to deliver, it is definitely needed, and how to subdivide the inventory into the market and fully digest it is the most important thing. If you have certain channels to ensure sales and market share, you can survive.

There are certain thresholds for factory agents, such as your own funds, and then your sales guarantee. Only when the sales volume is large will you get more support from the manufacturers, such as rebates and market support.

The way to reduce the risk is to represent a brand with a certain market popularity, but brands with good reputation generally have relatively fixed sales channels. We must reduce the risk from two aspects, one is the investment intensity, and the other is to consider the market saturation rate (how big is the market demand for your products, how to guide the market demand and develop the market).

There are many ways to understand the market. Suggest digging a corner. The frontline staff who know the market best must know the local market, and the sales staff of each brand must know the market of their own and rival brands. Then it is very important to know as much as possible about the inventory in the supermarket. The second is circulation, which is relatively difficult.

You'd better choose carefully. The market of drinks is basically occupied by big brands for a long time. However, the input and output of new products may not be directly proportional, and the channel possession of existing products in the market is king.

The establishment and development of channels is the most difficult.