Brand is the life of an enterprise, and "Bunny Bugs" brand is the product of brand management of group companies and the foundation of its rapid development. In order to protect the right to use the trademark "Bunny" in China, the group company fought the trademark lawsuit of "Bunny" with time warner Inc. Company, a fortune 50 company in the world, for three years, and finally won with 200 1. The brand awareness of "Bunny" has been greatly improved, and the company is known as the "national fighter" in the brand circle!
Group companies attach great importance to brand building and maintenance. During the three years from 2007 to 2009, it invested nearly 70 million yuan in CCTV, Shandong Satellite TV, Hebei Satellite TV, Henan Satellite TV, some prefecture-level TV stations and newspapers and magazines, and hired famous singer Chen Hong and martial arts movie star Donnie Yen as the image spokespersons of the company's products, which greatly improved the brand awareness and reputation of Rabbit Bug.
The group company always adheres to the brand development strategy and the quality policy of "quality first, customer first". It has successively passed the certification of IS0900 1: 2000 international quality management system, ISO14001:2004+0: 2004 environmental management system, HACCP food safety management system and measurement management system. The group's good brand image and social reputation have won recognition from all walks of life. The group company has successively won the honorary titles of "Shandong Famous Trademark", "AAA Credit Enterprise", "Shandong Fifth Consumer Satisfaction Unit", "Provincial Contract Keeping Enterprise", "Provincial Key Leading Enterprise in Agricultural Industrialization", "China Famous Brand" and "China Well-known Trademark".
Since the establishment of the group company, the national leaders and the main leaders of provinces and cities have inspected and guided the work many times, fully affirming and encouraging the achievements made by the group company over the years. Facing the honor, Bugs Bunny will make persistent efforts, adhering to the business philosophy of "making first-class products, making first-class brands and creating a century-old enterprise", providing consumers with more and better assured products and satisfactory products, and creating a more brilliant tomorrow for Bugs Bunny.