7 days hotel chain is not a star hotel, but an economy hotel chain.
Seven Days Hotel Chain is an economical hotel chain, and the hotel itself has not been rated as a listed star. As far as its own services and facilities are concerned, it is equivalent to being built according to three-star standards. Since its establishment in 2005, 7-day hotel chain group has developed rapidly, with more than 2,000 branches covering 300 cities in China, becoming the first brand in China economy hotel industry.
Advantages of 7-day hotel chains.
1, service attitude. The 7-day hotel chain is completely different from the slightly rigid standard service of traditional hotels. 7 days to advocate employees to practice, create moving happiness with heart, and serve hotel customers with heartfelt happiness. I believe that only by making hotel customers happy and satisfied can the long-term development of the enterprise be realized.
2. Perfect facilities. Clever use of intelligent technology and spatial layout in 7 days, integrating high-speed wifi, integrated socket, music and smart TV, WeChat interaction, and leisure tables and chairs, so that guests can enjoy leisure office and make friends easily.
3. Sanitary conditions. The 7-day hotel requires all employees to thoroughly clean and disinfect their hands and disinfect public areas, lobbies, elevators and corridors before taking up their posts. And use professional disinfectants to clean and disinfect all accessible facilities in the room, so that one guest can be disinfected.
Seven Days Hotel Chain Customer Service Hotline
7 Days Hotel Chain official website Customer Service Hotline: 4008740087.
7 7 Daysgroupings Limited is a China hotel company headquartered in Guangzhou Haizhu District Creative Park. Zheng Nanyan is the general manager of 7 Days Hotel. Founded in 2005, it was listed on the New York Stock Exchange (stock code: SVN) on1October 20, 2009, with the stock code of 165438.
As the first China Hotel Group to land in NYSE, 7 Days Hotel Chain adheres to the vision of "let customers sleep well every day" and is committed to providing clean, environmentally friendly, comfortable and safe accommodation services for value-oriented business travelers to meet their core accommodation needs. 20 1 1 year 65438+February 3 1 day 7 days hotels There are 944 hotels in14/city.
Introduction of 7 Days Hotel Chain
7 7DaysGroupHoldingsLimited is one of the brands of Platinum Hotel Group. Founded in 2005, the company was listed on the New York Stock Exchange (stock code: SVN) on October 20th, 2009/KLOC-0. On June 27th, 20 13, 7-day hotel chain group delisted from the United States.
In July of the same year, 17 was privatized and acquired by Platinum Hotel Group. Adhering to the vision of "let customers sleep well every day", 7 Days Hotel Chain is committed to providing clean, environmentally friendly, comfortable and safe accommodation services for value-oriented business travelers to meet their core accommodation needs.
Fold the management concept of integrating IT into management.
Zheng Nanyan, the founder of 7 Days, is a computer professional. He once founded a computer software company and worked for Ctrip. After that, he opened a 7-day hotel chain himself. Since its establishment, Zheng Nanyan and his team have established an IT electronic information technology platform, and constantly innovated it to make it the core competitiveness of the hotel.
Unlike other hotel IT systems, which only stay in room reservation service, today's seven-day e-commerce system has covered all aspects of hotel management, such as central reservation system, material planning management system, store service system, central report system and so on. Therefore, it has advantages in cost control and system management and control. These seemingly simple truths are hard to copy.
The 7-day Central Reservation System (CSR) is one of the few hotels in the industry that can accept five reservation modes: Internet, telephone, WAP, SMS and mobile phone client.
What is the reason why the 7-day hotel chain is called 7 days? What are the management secrets?
I think everyone knows the 7-day hotel chain, which is the most famous hotel in China, but have you ever wondered why the name of the hotel is 7-day hotel chain, and what does 7 days mean? The following is the reason why the 7-day hotel chain is called 7 days, which I carefully arranged for you. Let's have a look.
7 days hotel chain is called 7 days.
The so-called seven days means seven days a week, with no rest days. It can also be extended to all-weather and all-round service for you, which is the service concept created by the founder.
Introduction of 7 Days Hotel Chain
7 7DaysGroupHoldingsLimited was established in 2005 and listed on the New York Stock Exchange (stock code: SVN) on October 20th, 2009/kloc-0. As the first China Hotel Group to land in NYSE, 7 Days Hotel Chain adheres to the vision of "let customers sleep well every day" and is committed to providing clean, environmentally friendly, comfortable and safe accommodation services for value-oriented business travelers to meet their core accommodation needs.
7 Days Hotel Chain now has more than 700 branches, covering 89 major cities in nearly 30 provinces and municipalities directly under the Central Government, and has built economical hotel rooms (6 bsqyzs Hotel National Network System. The "7 Days Club" established by 7 Days Hotel Chain has more than160,000 members, which is the largest membership system among domestic budget hotels. As a technology leader in the industry, 7 Days is one of the few hotel chains that can provide up to five convenient booking methods at the same time "7×24 hours", including online booking, telephone booking, WAP booking and SMS booking. With the huge membership system of "7 Days Club", 7 Days Hotel Chain has become an economical hotel industry in China through continuous technical and service innovation and vibrant 7 Days corporate culture.
Brief introduction of 7-day hotel chain enterprises
● The first China Hotel Group listed on NYSE.
● Owner of the largest membership system in China hotel industry.
● The leader of technology and innovation mode in China hotel industry.
● A benchmark enterprise for business travel and accommodation with more economy and higher quality.
7-day hotel chain now has 1500 branches, and 7-day hotel chain has outdoor coverage.
An economical hotel chain network system covering 200 major cities in nearly 30 provinces and municipalities has been established.
The "Seven Days Club" established by 7 Days Hotel Chain has more than 50 million members, which is the largest membership system among domestic budget hotels. As a technology leader in the industry, 7 Days is one of the few hotel chains that can provide up to five convenient booking methods at the same time within "7×24 hours", including online booking, telephone booking, WAP booking, SMS booking and mobile phone client.
With its huge membership system, innovative technology and services, and vibrant 7-day corporate culture, 7-day hotel chain has become the leading brand in the economy hotel industry in China.
Management secrets of 7-day hotel chain
The performance of domestic budget hotels has declined frequently, but the 7-day hotel chain with the same rank as Home Inn and Hanting has bucked the trend and achieved sustained profits for nine consecutive quarters.
The domestic budget hotels that have made great strides have begun to bear the burden of declining performance. Home Inn's net profit in fiscal year 20 1 1 decreased by 2.3% year-on-year, and the net loss attributable to shareholders in the first quarter of 20 12 reached1032,000 yuan. The net profit of Hanting Hotel Chain in fiscal year 20 1 1 fell by nearly 50%, and there was a book loss of 9.4 million yuan in the first quarter. However, the 7-day hotel chain at the same level as Home Inns and Hanting has gone against the trend and performed well. Its net revenue in the first quarter was RMB 545 million, up 29.6% year-on-year. This is the ninth consecutive quarterly profit of 7 Days Hotel since the first quarter of 20 10.
In the case that the overall market environment of domestic budget hotels is not optimistic, the 7-day hotel can maintain sustained profitability. What's its secret?
Integrating information technology into management
Zheng Nanyan, the founder of 7 Days, is a computer professional. He once founded a computer software company and worked for Ctrip. After that, he opened a 7-day hotel chain himself. Since its establishment, Zheng Nanyan and his team have established an IT electronic information technology platform, and constantly innovated it to make it the core competitiveness of the hotel. Unlike other hotel IT systems, which only stay in room reservation service, today's seven-day e-commerce system has covered all aspects of hotel management, such as central reservation system, material planning management system, store service system, central report system and so on. Therefore, it has advantages in cost control and system management and control. These seemingly simple truths are hard to copy. The 7-day Central Reservation System (CSR) is one of the few hotels in the industry that can accept five reservation modes: Internet, telephone, WAP, SMS and mobile phone client.
Membership-based direct selling model
The typical distribution mode is to link hotel listings to major online travel booking platforms, such as Ctrip and E Long. And direct selling is through official website marketing, and membership card is the core weapon of direct selling. At present, major star-rated hotels and budget hotels are trying to find a balance between distribution and direct sales. Among home-based tourists, the intermediary distribution reservation accounts for 8%, and among Hanting tourists, the intermediary accounts for 5%. In seven days, they boldly stripped off the distribution channels and implemented the 100% direct sales model, which saved the intermediary commission expenses in the distribution process.
The advantages and disadvantages of complete direct selling and partial distribution cannot be measured at present, but it is certain that with a huge membership base, enough passengers can be guaranteed in 7 days. This is also attributed to the strong IT technology advantage of 7 days, and the membership system was established as early as 7 days in 2005. At present, the number of 7-day hotel chain members has exceeded 38.6 million, the largest; Home Inn has 7.9 million active members, while Hanting has only 9 million members.
Sheep management
Different from the hierarchical management adopted by traditional hotels such as Home Inns, 7 days weakens the control of the headquarters on a single store and gives the manager full power. For 7 days, every store manager is an operator, not just an executor. Above the store manager, there are no more regional managers and directors. In 7 days, evaluation indicators were set up on items such as single-store occupancy rate and customer praise. Managers who meet the standards can get hundreds of thousands of bonuses. Rich reward mechanism and flat management make every 7-day store manager and shop assistant serve the guests as the owner, thus achieving the ultimate quality service.
cost control
People who have been to the hotel for 7 days will find that this hotel has no spacious lobby, only a front desk, no newspaper, no water dispenser and no waiting area. The reason is simple: 7 days emphasizes efficiency and requires each store to complete the check-in within 3 minutes, so there is no need to spend more money here.
The 7-day room is very compact, and the bed, TV and shower room are all designed and placed according to the principle of optimization to reduce space. A long table board without drawers spans the bedside and windowsill, giving consideration to the functions of TV cabinet and desk. The reason is simple: guests don't need to use drawers. In 7 days, instead of installing hair dryers in every room, hair dryers were installed in the corridors of every floor, which virtually reduced the cost. Seven days is to save costs in every detail, and the real service is used in the guest room. The pillow of the 7-day business big bed room has reached the standard of a five-star hotel.
The decline in profits of budget hotels is also related to the expansion in China. After Home Inn acquired Motel 168, it is still difficult to control multi-brand operation and talent management in a short time. Affected by the bleak performance of Motel 168, Home In2012 was still in a loss state in the first quarter. Comparatively speaking, after the 7-day hotel acquired Huatian Star, it adopted the 7-day brand in a unified way and managed according to the standards of 7-day hotel, so it was relatively easy to digest and integrate.
Which brand does Seven Days Hotel Chain belong to?
Seven Days Hotel Chain is affiliated to Beijing Seven Days Hotel Group. As the leading brand of hotel chain industry in China, the Group adheres to the vision of "let guests sleep well every day". Since its establishment, the group has been paying attention to the core needs of customers, constantly integrating and innovating the design of products and service processes, and is committed to providing guests with environmentally friendly, healthy and convenient professional hotel services. Committed to providing more humanized and high-quality membership services for more than 2 million "7-day meeting" members.
7 Days Hotel Chain Group:
Entertainment facilities: chess room, billiards room, table tennis room, gym.
Services provided: elevator, wireless Internet access area, free parking, ticketing service, luggage storage at the front desk, local travel service and ATM.
Room wake-up service, Chinese restaurant.
Room facilities: domestic long-distance call, 24-hour hot shower, hair dryer, slippers.
Entertainment facilities: bar, sauna, massage, pedicure.
Which company runs a seven-day hotel?
Seven Days Hotel Chain Platinum Group Platinum Hotel Group (now called "Platinum Group") is headquartered in Guangzhou Haizhu District Creative Park, founded by Days Hotel Zheng Nanyan, the founder of the famous hotel chain "Seven Days Hotel Chain". Zheng Nanyan is the general manager of 7 Days Hotel. Founded in 2005, it was listed on the New York Stock Exchange (stock code: SVN) on1October 20, 2009, with the stock code of 165438. On June 27th, 20 13, 7-day hotel chain group delisted from the United States. In July of the same year, 17 was privatized and acquired by Platinum Hotel Group. 7 Days Hotel Chain Group was established in 2005. 2006 165438+ 10 was funded by WarburgPincus. In September, 2007, it was financed by Huaping, Deutsche Bank and Merrill Lynch for 95 million dollars. In June, 2008, 5438+ 10, invested by American Win-Win and Huaping, with a capital injection of 65 million US dollars. 2012 65438+7 February, the scale of its branches has exceeded 1500, among which the business of management stores has developed rapidly and has taken the lead in breaking through 1000. 7 Days has become the fastest-growing management store brand in China economy hotel industry. Second, Zheng Nanyan's resume: 1968 was born in Shantou. 199 1 year, graduated from Computer Department of Sun Yat-sen University, and worked in the Computing Center of Guangdong Economic and Trade Commission. 65438-0993, founded Laoye computer software company, mainly engaged in hotel management software, and developed Maxima hotel management system. Joined Ctrip in 2000. And served as vice president, general manager and vice president of marketing in South China, in charge of national marketing. In 2005, Mr. Zheng Nanyan obtained venture capital, founded 7 Days Hotel Chain and served as CEO. In 2009,165438+1October 20th, 7 days, the hotel chain landed in NYSE, becoming the first China hotel enterprise in NYSE.
Why is the 7-day hotel chain called 7 days?
As the first China Hotel Group to land in NYSE, 7 Days Hotel Chain adheres to the vision of "sleeping well every day" and meets the core accommodation needs of customers. The following is the name of the 7-day hotel chain I brought. Welcome to read!
7 days hotel chain is called 7 days.
7 Days Hotel Chain is a hotel chain headquartered in Guangzhou. As for why it is called 7 days, there is no research significance, but the price of 7 days usually ends with 7; No matter what channel you apply for membership card, you can keep your service life as long as you spend it once every two years. From May 20th11to September 3rd1,new members will stay for one night and get one free. You can get a free room in any one house within one to three months after you stay for 7 days and leave the next day. Be sure to pay attention to yourself. 7 days club is like a club. Up to now, all 7-day members have 6.5438+0.85 million members, collectively referred to as 7-day club.
Development course of 7-day hotel:
Days Hotel Chain Group was established in 2005.
On March 7, 2005, the first branch of the hotel chain-Guangzhou Beijing Road Store opened. On April 7, 2005, the website was launched.
In April 2005, the self-developed central reservation system (CRS and membership system) was officially put into use.
2006 165438+ 10 was funded by WarburgPincus.
On May 7th, 2007, the number of chain stores in China exceeded 65,438+000.
In May 2007, a 24-hour SMS reservation service was launched.
In September, 2007, it was financed by Huaping, Deutsche Bank and Merrill Lynch for 95 million dollars.
24-hour WAP booking service was launched in June 2007.
In June, 2008, 5438+ 10, invested by American Win-Win and Huaping, with a capital injection of 65 million US dollars.
In June 2008, 5438+065438+ 10 registered nearly 5 million members.
In September, 2008, the first cross-regional alliance "Xingyue Alliance" of China's economy hotel chain was established, which allowed regional small and medium-sized economy hotels to gain more development space, and also enabled the 7-day hotel, which is currently ranked third in China, to achieve rapid and low-cost expansion.
On October 7th, 2009/kloc-0, 065438, the website ranked first in Alexa, a budget hotel chain, and became the first hotel website in the world.
In June 2009, the number of branches exceeded 300.
In August 2009, the trial version of "Happy Seven Days" SNS community was launched in official website.
In 2009,165438+1October 20th, 7 days, the hotel chain landed in NYSE, becoming the first China hotel enterprise in NYSE.
In June 2009, the number of branches exceeded 400.
On July 7, 20 10, it was announced that it planned to directly sell 100% in the future, that is, to further reduce the promotion cost and give the members the commission paid for the saved distribution.
2012 65438+7 February, the scale of its branches has exceeded 1500, among which the business of management stores has developed rapidly and has taken the lead in breaking through 1000. 7 Days has become the fastest-growing management store brand in China economy hotel industry.
2015 September 18, Platinum Group accepted the strategic investment of Jinjiang, a listed company of Jinjiang International.
Make money in 7 days
On the morning of May 12, 7 Days Hotel disclosed the first quarter performance report of 20 12. According to the financial report, 7 days continued the rapid growth in the past few quarters. Net revenue in the first quarter was RMB 545 million, a year-on-year increase of 29.6%. Obviously, 7-day CEO Zheng Nanyan is very satisfied with this performance.
The obvious growth momentum in 7 days should benefit from its large-scale expansion. It took only seven days and seven years from the opening of the first store in March 2005 to becoming the second budget hotel brand in China with more than 1000 stores.
Zheng Nanyan was an IT technician at first, and later, as we all know, IT genes became the typical characteristics of this company. At the beginning of the establishment of Qitian, Zheng Nanyan led the team to develop a system platform based on IT information technology, which integrated the network, call center, SMS and store management system, realized the functions of instant booking, confirmation and payment, and reduced the cost. Based on the unified IT system platform, various branch operation systems have been established, thus effectively improving management efficiency and reducing operating costs.
The remarkable thing about 7 days is that it is an economical hotel chain that pushes low-cost control to the extreme. In Zheng Nanyan's view, the so-called "low cost" does not mean to cut costs indefinitely, thus hurting residents' living experience, but to show real control and management. There is no water dispenser in the hotel lobby for 7 days, because guests can check in immediately without waiting; 65% of its guests come from online booking, which reduces the proportion of telephone booking at the front desk, thus reducing the number of front desk staff and call centers; It saves many common facilities in guest rooms, such as cabinets and drawers, because guests seldom use them, but in order to meet the standards of five-star hotels, they do not hesitate to invest in beds.
But then, how to control costs in daily operations is even more difficult. In this regard, Zheng Nanyan called it "sheep management". He almost redefined the so-called low price concept in this industry.
Guests staying for 7 days will find that this budget hotel looks really frugal: except for the front desk, the narrow lobby is often used as a simple restaurant, and there is no newsstand or water dispenser in the lobby-because the efficiency of the front desk does not require guests to wait at all (according to regulations, the check-in time at the front desk should not exceed 3 minutes, and the check-out time should be controlled within one and a half minutes).
More cost control is hidden in the devil's details. For a 7-day room, the desk board replaces the drawer and the wall frame replaces the wardrobe, which not only saves the cost, but also saves the time for the waiter to clean up the room, making the front desk checkout faster; For 7 days, each room is not equipped with a hair dryer, but is placed in the public area of each corridor for people in need. Another way to control costs in seven days is to open the windows as small as possible, making people joke that their windows can be "comparable" to prison bars. But the seven-day explanation is that because hotels are generally in downtown areas, guests rarely choose to enjoy the scenery through the windows. On the contrary, the bigger the window, the louder the noise. Of course, the small window also saves the cost of big curtains for 7 days.
However, in seven days, I did not hesitate to invest in establishing a "good sleep every day". The pillow of the 7-day business king bed room has reached the standard of a five-star hotel, the size of the bed is larger than that of the same level hotel, nutritious breakfast and slippers with anti-slip function are provided, and the bath water is required to change from cold to hot within 10 second. At the same time, in the business big bed room, the disposable items will be cancelled for 7 days, and a travel suit with toothbrush and toothpaste will be provided.
Different from the austerity of peers, 7 days is to reduce unnecessary expenses by improving efficiency, which more embodies the so-called "management" concept in low-cost control. All this is finally reflected in the price competitiveness of 7 days: Take the big bed room as an example, 7 days is lower than that of peer hotels by 20 yuan. "Economy hotels can't provide so many special services as high-end hotels." Wu Ben, an associate professor at Fudan University who mainly studies hotel management and tourism resource management, said, "It is commendable that seven days have made their own characteristics."
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