Theme planning scheme of hotel Christmas activities 1 1. Preface:
Christmas is a traditional festival in the West, just like the Spring Festival in China. Nowadays, China people are no strangers to Christmas. Now it can be said that there is not a restaurant that does not have a Christmas party. Even some small restaurants and food stalls have been labeled as "Christmas" and lost no time in playing Christmas cards. The reason why Christmas is so popular is that it has commercial characteristics, and this commercialization is global, with great momentum and influence. Nowadays, Christmas in China has become a fashion, especially among young people.
As the leading Chinese restaurant in Yinchuan catering market, XXX restaurant naturally wants to seize this business opportunity. In order to meet the market demand, expand the catering market, establish a good brand image, and reflect the colorful Christmas activities of Hunan and Guangdong restaurants, we have carefully planned a series of wonderful activities.
In order to carry out the promotion activities smoothly, the following plans are made for the preparation and operation of Christmas activities:
Second, the activity planning ideas:
1, XXX restaurant is decorated with festive features to create a festive Christmas atmosphere and provide consumers with a festive consumption environment.
2. Grasp the idea of "creating a rich holiday atmosphere+following up appropriate promotional activities" to attract consumers' attention; And actively use effective promotional activities to attract consumers' attention to XXX restaurant, in order to improve store sales performance, consolidate customer loyalty and open up new customers.
3. Make full use of the advantages of XXX restaurant's hardware facilities, and make every customer feel comfortable and warm through sounds (Christmas songs), images (Christmas movies) and special holiday decorations, so as to establish a good image in consumers' minds.
Third, the purpose of the activity:
Through Christmas planning activities, we can expand the popularity of XXX restaurant, strengthen the emotional connection with business customers, and guide the catering consumption in surrounding areas, thus achieving certain economic and social benefits.
Four. Location:
XXX restaurant
Verb (abbreviation for verb) Activity time:
XX year 65438+February 23rd 25th.
Theme of intransitive verb activity:
"Colorful Christmas food is infinite"
Seven. Activities:
1. Celebrate the Christmas food upgrade (activity is limited to 3 days, not limited to lobby rooms).
During the activity, customers who eat in the store will return to 20 yuan to use the vouchers after spending over 100 yuan, and so on. note:
1. This activity cannot be enjoyed together with other offers. The final interpretation right of the activity belongs to our store.
2. The vouchers returned by this activity cannot be used as cash for meals, and the second consumption is limited to the lobby.
3. Looking for Christmas "blessing" stars
On the evening of 24/25 19: 30, the head office draws "Fuxing" for Christmas, and the customers who draw it can enjoy special Christmas discounts. There are 17 lucky customers every day, totaling 34.
First prize (2 places): 8.8% discount on food.
Second prize (5 places): third prize (10 places): 10% off food, 3% off food, 24/25 lucky.
On 24/25, any customer who enters the store for consumption, with age 24/25, mobile phone number 24/25, birthday 65438+February 24/25 and driver's license number 24/25, will be presented with a bottle of Huxiang secret Chili sauce.
There are many gifts at the carnival.
During Christmas, even the mysterious Santa Claus distributes Christmas presents, with many gifts and many surprises.
Eight, activity atmosphere layout:
Purpose: The focus is on the lobby and personnel, supplemented by the decoration of the private room lobby.
1, hall:
(1) Glass curtain walls on both sides are designed to make large-size Christmas modeling pictures;
(2) Hanging the purchased colored balls and elk pendants around the top crystal lamp;
(3) The middle elevator door adopts Christmas Arch (European castle style);
(4) Christmas trees are arranged at the four corners of the lobby, and colored lights are wrapped around the trees;
5] A Christmas theme attraction (Christmas tree, Santa Claus, snowman sculpture, gift pile, fence, etc.). ) in the middle of the lobby near the bar.
2. Lobby and private rooms:
(1) A number of Christmas-themed trinkets are hung at the top of the hall;
(2) Stick a Christmas cartoon sticker on the door of the private room;
3. Personnel:
(1) All service personnel and front office personnel (except store managers and managers) should wear Christmas hats and chest stickers;
(2) Need a boy with a good expression to play Santa Claus;
4. gifts:
Many apples, sweets, chocolates, toys, Christmas dolls, etc.
Nine. Internal publicity
(1) explain the contents of the publicity and planning activities of the food and beverage festival to employees in the form of briefing at the regular meeting;
(2) Training staff on language norms and etiquette during festivals; ⑶ Choose the right person to play Santa Claus and have proper training;
(4) Play background music and movies during the festival to set off the festive atmosphere of the whole restaurant.
5. Reference background music: In the silent night, angels are singing in the high sky, listening, angels are singing loudly, Christmas bells are ringing; Film screening: Looking for a Christmas Dog in the City (No.24) and Travels around the Flying House (No.25).
X. advertising:
(1) Create a festive Christmas atmosphere through storefront decoration, and use external decorations such as Christmas trees and Christmas hats to attract consumers to the store.
(2) Make a publicity X-frame for Holy Day and publicize it in the lobby and lobby on the first floor. (65438+February 65438+posted before May, announced in advance)
⑶ General publicity of electronic screen activities (completed before 65438 on February 5)
⑷ SMS promotion: Send SMS to existing customers to promote holiday promotion activities. (completed before February 20th, 10)
5. Soft-text publicity: release soft-text festival publicity in the food edition of Yinchuan Evening News. (released on February 2 1, 65438)
Hotel Christmas theme planning scheme 2 Preface:
65438+February 24th (Sunday) is Christmas. According to previous years' experience, the booking peak of Christmas dinner will be entered from next week. Due to rising prices, in order to control costs, compared with previous years' discounts, the promotion activities of Shanghai-style themed restaurants this year mainly attract consumers by giving gifts, wonderful performances and providing more intimate services. For the smooth development of promotional activities, the following plans are made for the preparation, operation and cost control of Christmas activities:
First, the concept and purpose of event planning:
1. The decoration of Shanghai-style theme restaurant creates a festive atmosphere for Christmas and provides consumers with an environment for holiday consumption.
2. Focus on the promotion mode of "low price, high quality", and then give holiday gifts to better attract consumers' attention; And actively use effective promotional activities to attract consumers' attention to Shanghai-style theme restaurants, so as to improve the sales performance of direct stores, consolidate customer loyalty and open up new customers.
3. Arrange violin performance and other performance services to set off a warm and romantic atmosphere, improve consumption level and deepen consumers' experience impression.
4. Activity purpose: Through Christmas planning activities, expand the popularity of Shanghai-style theme restaurants, strengthen emotional ties with business customers, and guide the catering consumption of residents in surrounding areas, thus achieving certain economic and social benefits.
Second, the venue:
Shanghai pai theme restaurant Yan' an road branch
Third, the activity object:
Shanghai pai theme restaurant Yan' an road branch
Address:
Telephone:
Fourth, the activity time:
65438+Saturday, February 24th at 0 18.30-20.30 in the evening.
Verb (abbreviation for verb) Activity theme:
Taste the taste of love and listen to the romantic voice.
Activity of intransitive verbs:
Shanghai school Christmas romantic dinner
588 yuan for two people
Menu:
Hokkaido tuna mango salad
Jinbiduo pumpkin shark fin cup
Australian roast beef
Baked French Qinglong with tomato and lemon
Baked French dragon with tomato and lemon juice
Latimisu
Exquisite fruit platter
Give Huang Xuan a bottle of hardcover dry red wine.
Violin performance 18.30 to 20.30 in the evening.
Note: This activity cannot be enjoyed at the same time with other offers. The final interpretation right of the activity belongs to our store.
advertisement
1. Create a festive Christmas atmosphere through storefront decoration, and use external decorations such as Christmas tree and Christmas hat to attract consumers to the store.
2. Make a poster to promote the X-frame in the store. (65438+February 65438+posted before May, announced in advance)
3. Make leaflets and distribute leaflets around the store before 65438+February 65438+May.
The company provides unified leaflets and posters. )
4. Banner publicity. Make a promotional banner before 12, 10 and hang it in the store for publicity.
Theme planning scheme of hotel Christmas activities 3 I. Theme of activities:
1. Love song of winter life, Christmas greetings from Tiramisu.
Let's spread the Christmas bell around the world, let's sprinkle love and praise to the world.
3. Have Christmas Eve dinner with your lover.
On Christmas Day, we met at xx Hotel (restaurant).
Second, the activity time
20xx . 12.24-20xx . 12.25
III. Contents of activities
1. Ocean of Christmas hats
All customers who enter the hotel restaurant will get a free Christmas hat with a small gift from the hotel restaurant (the name of the hotel restaurant will be printed on the Christmas hat and Christmas gift).
Step 2 meet Santa Claus
On Christmas Eve, the hotel arranged for several staff members to wear Santa Claus costumes, distribute leaflets near the hotel restaurant and play guessing games with passing children. The right child can get small gifts, such as candy and chocolate.
3. Christmas package
In the Christmas promotion activities, Christmas packages are launched for couples, children, family consumption and other different groups of people, and different packages have different discounts.
4. Christmas special
During the Christmas promotion period, customers who spend more than xxx yuan will get the special dishes or Christmas turkey in the hotel restaurant for free.
5. Christmas lucky gifts
Customers who spend money in the hotel restaurant can participate in the "Santa Claus" lucky draw, which can be obtained temporarily according to the number of leaflets distributed and the number of tables. Winners can get gifts such as membership cards and coupons from hotel restaurants.
6. Christmas wishes
Customers who come to our store for consumption on Christmas Eve can participate in the activity of "wishing for Christmas and realizing a dream in the New Year" held by the hotel restaurant. Customers can make wishes through the wishing wall of the hotel restaurant at Christmas, and they can get extra surprises when they visit the hotel restaurant again on New Year's Day.
7. Best wishes on Christmas cards
During the Christmas promotion, all customers who come to our store for consumption and leave relevant mailing address and contact information will be given a beautiful Christmas card. Customers can write greetings on Christmas cards, and the hotel restaurant is responsible for delivering Christmas cards to the people they want to send.
Third, the relevant preparations for Christmas promotion activities
(1) Hotel restaurant staffing
1. All staff in the hotel restaurant should wear red Christmas hats during Christmas, which will be distributed uniformly by the hotel restaurant.
2. Find a suitable person to play "Santa Claus". The dressing table should be dressed in Santa Claus's clothes and customized by the hotel restaurant.
3. Let all employees memorize the activity flow and rules in advance.
(2) Preparation of materials for Christmas activities
1. Santa hat, Christmas tree, Santa Claus costume
2. Candy, chocolate, cartoon dolls, hotel restaurant membership cards, Christmas cards, Christmas lights, balloons, etc.
3. Design the main course on the day of the event in advance, prepare Christmas specialties such as turkey and pumpkin, and prepare raw materials.
(3) Preparation of the internal and external environment of the hotel restaurant
1. Prepare Christmas tree, decorate Christmas lights, etc.
2. Graffiti "merrychristmas!" The glass window says "Merry Christmas!" Words like that.
3. Play Christmas songs on the day of the event.
Theme planning scheme of Christmas activities in hotels. The idea of a party
This evening, we plan to take "nationality" and "harmony" as the main line, and "prosperity" and "homeland" as the elements to carry out the overall conception. In the evening, the keynote setting and pre-publicity will be arranged according to the actual situation of xx Hotel. In the layout of the hotel, we will use novel, unique, festive and warm thinking to decorate and hold it as a whole; In the form of the program, a strong star lineup is invited to carefully arrange each program.
Second, the content of the party.
Scene dance drama-bells ringing nails.
The light went out and suddenly a light appeared on the stage. A group of children are having a beautiful dream (voiceover: What gift will Santa give me tonight). At this time, Santa Claus came to the children's side, put on a white Christmas hat for each child, and sent gifts to socks hanging by the bed ... (to be determined)
Crazy upgrade-power rock
What exactly is rock and roll? Long hair, leather jacket, ripped jeans ... yes or no; Guitar, bass, drums ... yes, no; Young and free, hormonal, deviant ... yes and no; Rhythm, lyrics, melody, dream, truth, feeling, wildness, faith, strength, anger ... yes and no; ..... In fact, these related associations are just appearances. Are you interested in understanding the real rock culture and the "core" hidden under these "appearances"?
Powerful rock guests will take you to truly appreciate the charm of rock and roll, take you into the rock moderns and experience the madness and enthusiasm of rock and roll.
Dazzling laser dance-brand-new technology, visual impact ...
Laser performance is a kind of dance that combines man and laser. Whether it is the new concept of hearing brought by music sound effect or the new impact brought by light effect vision, it can give people a strong shock. The performance of the laser man brought us into the mysterious and sci-fi wonderland of space in the form of light, as if we could easily enjoy an unpredictable light journey. Control the laser and dominate the world. Where there is light, there is us.
Sketch injection
Modern Dance-Dancing Years
"Flying Years" tells the story of how young people after 80 s and 90 s broke through the tradition and pursued their ideals.
With the beat of the music, a group of dancing girls showed the different psychological distances between the post-80s and post-90s generations.
On the new stage, a group of young girls are interpreting their beautiful, bold, melancholy and cheerful experiences.
Fancy bartender
Fancy bartending originated in the United States and is now popular all over the world. It is characterized by adding some fancy bartending movements and magical interactive games to the boring English bartending process in the past, which plays a role in invigorating the bar atmosphere, improving entertainment and bringing guests closer.
Acrobatics-strength
Acrobatics has a history of XX years in China. Acrobatics was called "Hundred Dramas" in the Han Dynasty and "Three Music" in the Sui and Tang Dynasties. After the Tang and Song Dynasties, it was called acrobatics in order to distinguish it from other songs, dances and zaju. China acrobatics can be summarized into nine characteristics.
The combination of superhuman strength and dexterous martial arts is one of the characteristics of China's miscellaneous notes. The negative weight at the bottom of the pyramid is amazing.
Seek stability in danger and seek quietness in action, showing calm, ingenious and accurate skills and efforts. This requires a very calm mind, superb skills and painstaking training, which shows the control of potential energy and balance and shows the transcendence of human beings in overcoming obstacles.
Games+lucky draw
Games and lottery activities are interspersed in the evening program, which enlivens the atmosphere and allows guests to experience the hospitality of the hotel in a relaxed atmosphere.
Third, the process of political parties
Total time: 19: 30-23: 00.
(1) The opening program-The origin of jingle bells Christmas, tells the Christmas story to the guests by dancing.
(2) The electro-acoustic violin plays beautiful notes.
(3) fancy bartenders
(4) Modern dance
(5) "exotic customs" Thai shemale
(6) Interactive games and the third prize.
(7) Flying years
(8) Laser dance
(9) "sketch" injection
(/sir 10/0)
(1 1) interactive game and second prize.
Crazy rock
(13) the power of acrobatics
(14) Indian dance
(15) Song
(16) interactive game and first prize.
(17) "Singing Christmas songs"-Singing Christmas songs continuously, singing classic Christmas songs under the leadership of guests, and with the end of the dance, colored cannons are set off under the stage. The atmosphere reached its peak at once.
Theme planning scheme of hotel Christmas activities 5 I. Theme creativity:
"Flying Christmas-Merry Christmas \ \", the hotel is an entertainment-oriented entertainment hotel. The theme of the activity must be innovative, creative, unique and weird.
Second, the activity time:
65438+February 8 to 65438+1 October1.
Three. Location:
The second floor is the Las Vegas Club, and the third floor is the sports bar.
Four. Activities:
(Note: The event is sponsored by wine merchants)
A, 65438+February 18- 1 month 1 specify special beer (during the event, 40 yuan/half a dozen in the lobby on the second floor and 60 yuan/half a dozen in the lobby on the third floor);
B the planning department designs Christmas cards, which are distributed by the entertainment department. For some important customers or customers who have long-term consumption agreements with the hotel, (KTV rent-free vouchers or 200 yuan cash vouchers are attached to each Christmas card, and the specific guest list will be distributed by the business department after being counted by General Manager Luo and submitted to the general office for approval. Attach a new year's desk calendar, the specific content of Christmas and New Year activities) to increase communication with guests and enhance their desire to come to Jiangdu for consumption. This coupon is valid from 65438+February 18 to 65438+ 10/(65438+February 24, 25, 26, 3 1, 1 month/kloc-0.
C, 65438+February 24th-25th, Christmas Eve, charge tickets (the price is not fixed) RMB/person (a Christmas gift package).
D, Christmas lucky star selection activities:
Time: 65438+February 24th12: 00;
Venue: Tile Bar on the third floor;
On Christmas Day, Christmas costumes will be set at the entrances on the second and third floors. Guests are free to buy, play Santa Claus and participate in the selection of Christmas lucky stars.
On Christmas day, all guests can get two tickets (five-pointed star sticker) when they buy half a dozen designated beers, and so on, the more they buy, the more they buy;
The selection activity was officially held at 12: 00, and the guests who participated in the selection gathered around the audience and were selected by the on-site guests. If the five-pointed star is stuck on the body the most, they can become the lucky stars of Christmas that night, and they can get the grand prize sponsored by the beer company (the specific prize is undetermined)+a dozen designated beers;
The selection of Christmas lucky stars can promote the climax of beer purchase, and it is suggested to set up a grand prize to increase the attraction.
E-coupon: (February 20th 1 3 1 8-1 41) (February 65438+24, 25, 26, 31,1.
Guests who spend more than 600 yuan (including 600 yuan) in KTV will be given half a dozen beers+Christmas gift packages and a New Year desk calendar;
Guests who spend more than 800 yuan (including 800 yuan) in KTV will be given a dozen designated beers+a Christmas gift package and a New Year desk calendar;
Guests who spend more than 1.300 yuan (including 1.300 yuan) in KTV will be given cash coupons 1.000 yuan+half a dozen beers+two Christmas packages and two New Year calendars, or two dozen beers+Christmas packages and two New Year calendars;
Guests who spend more than 1800 yuan in KTV (including 1800 yuan) will be given a cash coupon of 200 yuan+a dozen designated beers+a Christmas gift package and two New Year calendars.
The above cash coupons are valid within 15 days from the date of issuance;
F, 24-25, specially invited Christmas guests to perform live and distribute Christmas gifts;
G. "Merry Christmas and Entertainment"
Time: 65438+February 24th.
Venue: Beauty Bar on the second floor
On Christmas Eve, the Administration Department and the Security Department selected two men and two women to put on Christmas costumes and held a series of Christmas entertainment activities in the beauty bar on the second floor.
(1) Regular games: beer, color spraying, Christmas gift bags, Christmas dolls, etc. All on the ground, the guests throw the ring 4 meters away, and if they win, there will be prizes;
(2) The game of clamping glass balls: After the guests have clamped the glass balls in the box within the specified time (30 seconds), they can go to the gift point of sale to collect the prizes;
(3) Dice game: A security guard is appointed by the security department, wearing a Christmas costume as the champion, and placing half a dozen beers, Christmas gifts, color spray, Christmas dolls, etc. Guests can use beer, or go to the gift sales point to buy Christmas gifts as jumping capital, and go forward to fight with the champion. The winner will get the corresponding prize, and the loser will lose the jumping capital, which is made up by the latter;
H, Christmas countdown:
On Christmas Day15 minutes before 2: 00, the master of ceremonies will preside over the countdown.
Countdown 10 second. All the waiters pushed the guests to the climax, and counted down to 10 seconds with the MC, stirring the atmosphere at the scene.
Countdown 10 second. All the DJs and dancers threw Christmas dolls and presents at the guests around them. 12: 00 It is allowed to spray colored stripes in the middle of the ballroom.
1. Christmas raffle (designated beer company sponsors prizes)
Time: 65438+the evening of February 25th 12:
Venue: Las Vegas Club Hall;
There is a lottery box at the information desk on the second floor, and every guest who buys a dozen designated beers can get a lottery ticket (and so on);
Prize setting: (the prize is undetermined)
J On Christmas Day, the hotel will send 1-2 tall security guards to play Santa Claus, and the entertainment department will send 1-2 customers to play Christmas angels and distribute Christmas gifts around the second and third floors of the hotel.
K. New Year's Day masquerade (Best Masquerade and Dance Award):
Time: 65438+February 31;
Venue: Las Vegas Club on the second floor;
Set up a mask selling point at the entrance of the second floor:
On the evening of February 3, 65438+Kloc-0, guests can dress up freely or go to the mask sales point to buy the masks needed for the party and participate in the selection activities of the costume party held by our hotel;
Award selection:
(1) First prize (best dance): a free coupon for karaoke room+a cash coupon for 200 yuan+a dozen beers.
(2) The second prize (Best Makeup) is a free coupon for karaoke room+100 yuan cash coupon+half a dozen beers.
(3) Third Prize (Best Funny) 200 yuan Cash Coupon+Half a dozen beers.
L, New Year countdown:
(1)3 1 that night,15 minutes before 2: 00, the master of ceremonies will preside over the countdown;
(2) When counting down to 10 second, all waiters will drive the guests to the climax, and count down to 10 second loudly with the master of ceremonies to stir up the atmosphere at the scene;
(3) When the countdown is 10 second, all DJs and dancers throw dolls and gifts at the surrounding guests, and spray colored stripes in the center of the ballroom at 12: 00;
M, program part:
(1) Christmas programs and dances are arranged in the lobby on the third floor to set off the Christmas atmosphere;
(2) On Christmas Day, the background music in the lobby on the second and third floors is mainly Christmas music;
(3) On Christmas Day, singers mainly sing Christmas songs and throw Christmas presents at guests;
(4) Christmas guests are mainly Christmas greetings and jokes;
Verb (abbreviation for verb) environmental layout
(1) The trees outside the parking lot are covered with stars, and the green belt at the entrance of the hotel is covered with stars (12, before 10);
(2) Two Christmas propaganda pictures are painted on the front exterior wall of the hotel, and eight hotel activity banners are hung on both sides of the exterior wall:
(3) Both sides of the hotel gate are filled with Christmas flowers, Christmas POP is made above the gate, Christmas garlands are hung, and Christmas snow is sprayed on the glass door;
(4) A 4-meter-high Christmas tree in the center of the lobby, surrounded by several small Christmas trees and Christmas huts, covered with Christmas presents and starry lights;
(5) Place a1.8m-high bubble Santa Claus at the elevator entrance, surrounded by Christmas flowers;
(6) The stairs from the first floor to the second floor are made into Christmas arches with Christmas grass, and the stair handrails are covered with Christmas grass;
(7) A 2.5-meter Christmas tree in front of Las Vegas is covered with stars and Christmas presents, surrounded by Christmas presents, with a group of Christmas POPs on it, Christmas decorations hanging on the ceiling, and Christmas garlands and decorations hanging on the surrounding walls;
(8) Make a set of landscape pictures of the cream Christmas cake house at the entrance food stall (made by the western chef);
(9) In Las Vegas, Santa Claus's head and Christmas wreath are hung on the pillars, Christmas snow is painted on the wall at the entrance, a 30CM small Christmas tree is placed on each table in the hall, and Christmas ornaments are hung on the ceiling;
(65438+
(1 1) There is a round table in the bar on the third floor, covered with white cloth, with a homemade sika deer on it, next to the Christmas hut and gift bags;
(12) Christmas garlands are hung between the iron pillars on both sides of the lobby on the third floor, surrounded by dragon-shaped Christmas flowers. Pictures of Santa Claus, Christmas garlands and Christmas decorations are posted on the pillars and walls, and a 30 cm Christmas tree lamp is placed on each table.
(13) There are Christmas pictures, Christmas flowers and Christmas garlands on the corridor walls of KTV rooms on the 3rd and 4th floors. Christmas decorations are hung on the ceiling of the corridor, suitable Christmas decorations, Christmas grass and Santa Claus head are hung in each private room, and 30CM Christmas tree lights are placed on the table.
(14) A 1.5m golden Christmas tree is placed at the elevator entrances on the 6th and 7th floors, surrounded by Christmas gift packages, and Christmas garlands are pasted on the elevators on each floor, and some pictures of Santa Claus are appropriately pasted on the corridor walls of the guest rooms.
(15) On the second floor, there are 1.5-meter-high sika deer, a 50-cm small Christmas tree, a Christmas hut and Christmas gift packages at the motorcycle.
(16) A 2-meter-high Christmas tree in the staff recreation room is covered with stars, Christmas packages are piled up under the tree, and pictures of Santa Claus are hung on the office wall.