Haagen-Dazs ice cream 192 1 was born in a family in Bronx, new york. In the 1950s, due to the development of freezing technology and technology, many ice cream manufacturers added more air, stabilizers and preservatives to their products to extend the shelf life of products and reduce operating costs. As a result, the quality of ice cream was not as good as before. At that time, Reuben Mattus made a great wish to produce pure natural, high-quality and excellent flavor ice cream products, so that the world could enjoy the real high-quality ice cream delicious. At that time, he produced three flavors of ice cream, vanilla, chocolate and coffee, and mainly provided the products to some high-end restaurants and shops. The product was officially named "Haagen-Dazs" in 196 1 year. Haagen-Dazs was created by Martes according to the Nordic language family. This is because he once tasted the best ice cream in Denmark when he was young, so he used this language family to name his products. Today, it is a very popular brand not only in the United States, but also in the world. No matter where you are, when you mention "Haagen-Dazs", people will think of extremely delicious and tempting ice cream, and it is also the case in China. It seems to be more like a symbol of quality life and taste. Haagen-Dazs advocates the lifestyle of "enjoy to the fullest and be perfect" and encourages people to pursue high-quality life enjoyment. While providing ice cream, Haagen-Dazs pays great attention to creating an atmosphere, making tasting Haagen-Dazs ice cream an unforgettable experience. This is also the "Haagen-Dazs moment". Haagen-Dazs is made of pure natural materials, without any preservatives, artificial flavors, stabilizers and pigments. The selection of skim milk will combine delicious food with health. New york Times magazine once gave Haagen-Dazs the reputation of "Rolls Royce in ice cream". The brand 1996 has developed rapidly since it entered the mainland market in China. At present, it has opened 48 branches in China and 5 in Shenzhen.