New products on the market, companies are bound to do a wave of publicity and promotion, as a way to hit the product awareness, stimulate the consumer's desire to buy. Then today to introduce you to a few more suitable for the promotion of new products, take a look. First, soft promotion in this era of content is king, soft marketing has become one of the preferred means of promotion of new products. Mainly because the soft text promotion is cost-effective, the effect is obvious, but the cost is low. And the higher the quality of the soft text the easier it is to achieve the role of promotion, when your soft text appears in some of the traffic on the site, you can easily promote new products. But there is a key point to note is that the soft promotion is definitely not to write a few soft to send hair can be, the need for uninterrupted release of soft, in the old soft promotion effect disappears before the timely launch of another soft to maintain the effect. To do this, we need to prepare at an early stage of the soft, and from the content to the release of pre-planning, so as to achieve a more ideal promotion results. Second, search engine marketing promotion through the search engine to promote new products, is also a good method. Mainly divided into seo optimization and bidding promotion. (1) SEO optimization: the main thing is to optimize the content of the official website. The use of search engine rules, the use of the station, the station outside the optimization means to continuously improve the site in the search engine rankings, so that the company's product website to obtain free traffic and target users, the price is low, but also more stable. In addition, the home page of the site should be simple and generous, so that users entering the site has a good first impression of the site, and then interested in continuing to understand the product. (2) bidding promotion: that is, we often say SEM, so that users search for relevant keywords, and click on the search engine keyword links to enter the site to further understand the product information he needs, and then realize the purpose of the transaction. Bidding ranking effect is fast, the higher the cost of the ranking of the former. Bidding to do a good job for the company's new products to bring a lot of traffic and target users, budget companies can give priority to this approach. Third, Q & A marketing Q & A marketing is based on third-party word of mouth and create one of the network promotion, this can interact with users, but also implanted product advertising, is a new product to establish a fast word of mouth one of the methods, and the cost is low. The true meaning of Q&A marketing is to move the user's concerns to the Internet, so that they can easily find the answers to their concerns, thus deepening their understanding and knowledge of the new product, and being able to recognize the new product more smoothly and generate purchasing behavior. However, when we do Q&A marketing, the implanted ads can not be too blunt, the amount and degree of implantation must be well grasped, or it is easy to be deleted by the platform, or even blocked. Fourth, video marketing is now more and more hot short video, jitter, hand, microvision, beauty shoot, a live video platform is a hot, but also really drive a lot of products, video marketing is also more and more attention by the businessmen, become a product brand operation and promotion of the tool. Video marketing in the form of video, into the new product information, the selling point of the product to highlight, so that users remember. This way is very in line with the modern way of entertainment, easy to be accepted by the user, can let the user to produce the desire to buy, but also can highlight the quality of the video. Fifth, the new product promotion should be according to the plan to promote a clear implementation of the steps can be carried out from these four steps: 1. clear positioning of new products and target users to figure out what kind of new products to hit the consumer population, the positioning of new products is what, product positioning and consumer market space how the situation is the situation of the market space, these three points are understood, in order to carry out the promotion of the channel to determine the 2. Select the appropriate promotional channels to promote the channel there are Many, each one is suitable for us? This is of course unrealistic, so the new product promotion channels should be combined with the positioning of the product and the target users to determine the 3. Initial placement test if it is a large enterprise, the new product promotion budget is sufficient, of course, choose to cooperate with a large number of media is also a large number of media, so that the exposure degree is large, but also faster to form the brand, you can consider variety show implantation ads, interstitial advertising in the hot drama, celebrity endorsements and so on. For the budget is not a lot of enterprises should be careful to choose to put the way, the following several efficient ways to put the way to choose. ① Social media content marketing new products can be content plus infomercials to get brand exposure, enhance user awareness of the brand. Word of mouth marketing content, brand comparison evaluation content and solution content can be synchronized. ② diversion can be through the jittery voice, fast hand, Baidu, microblogging, Zhihu, Xiaohongshu and other platforms layout content, exposure of new products, to achieve diversion, this platform to get the traffic into their own small program, WeChat public number, etc., we can send product information from time to time to increase the user's memory of the product. 4. Recycling data and expanding the replication of the ads placed, or the platform of the word of mouth, the purpose is to want to see the results of the So you need to see the results of the big brand from the feedback data back, if the new product promotion effect is obvious, it can be copied to promote, if far from meeting expectations to stop immediately investing. If when the new product listing, channel construction is not perfect, network information without content, but do not have the ability to go to the promotion of the time, what should companies do? In fact, may wish to look at investment outsourcing company. Interconnection Merchants is a professional investment outsourcing company, its low-cost, high-efficiency quality service in the market has won a good reputation. Interconnection Merchants as a professional investment outsourcing company, channel speed building has a wealth of experience in market services, through continuous insight into the market development trend, innovative composite marketing services, combat-type planning and packaging, precision media promotion, has become the current domestic growth of fast, good reputation, influence of one of the channel investment outsourcing company; to "specialize in With the service mode of "specialized", "full" and "fast", it has become the "gas pedal" of channel construction and leads the investment promotion outsourcing market. Is a professional attitude to change the Internet investment industry trends. Choose investment outsourcing company, in the Internet investment. In the future, we will be with you!