How do garment enterprises find potential customers?
Lead: Many people think that the clothing market is the sea of Wang Yang for merchants. But finding your own customers is not that difficult. As long as you are prepared, you are sure to find out which potential customers. Of course, when looking for customers, businesses must distinguish who their customers are. Clothing is one of the ways to attract business by attracting business people to find customers. Through face-to-face communication with market customers, we can better grasp which are intended customers and which are potential customers, thus providing an important basis for company decision-making. Many people think that the clothing market is the sea of Wang Yang for business people. But finding your own customers is not that difficult. As long as you are prepared, you are sure to find out which potential customers. The company should first group the investment promotion teams, determine the area that each team is responsible for and formulate relevant strategies. Then, members of each team started to act according to the divided areas, made initial contact with customers, and submitted relevant investment promotion reports to the company in time, that is, the reports of investment promotion personnel on the overall situation of the area, which provided reference for enterprises to allocate investment promotion resources and adjust their strategies. At the same time, merchants should conduct a series of surveys after entering the market, mainly including some information about the market and customers, that is, city history, population, consumption level, distribution of major clothing business districts, conditions for each business district to enter the brand, consumer analysis, competitor analysis, etc. , and timely feedback this information to the company to confirm whether to invite local customers to participate in the company's investment promotion meeting. In a word, we should make comprehensive preparations before inviting investment. When looking for customers, merchants must distinguish who their customers are and where they may be, which will save you a lot of time and energy in looking for customers. Generally speaking, the potential customers of the clothing industry include the following: 1. Clothing wholesalers who want to transform; 2. There are already agents representing other brands; 3. Operators who have no agency brand but are engaged in clothing business; 4. Operators in related industries; 5. Customers who have idle funds and want to invest. The last of the above five is the most difficult to explore, mainly depending on whether your brand is attractive enough and whether the advertisement can impress investors. Once there is such an investment customer, it is normal for clothing merchants to try to persuade him to join their own brands.