Once upon a time, Perdue, an American chicken processing company, wanted to promote its chicken products, demonstrate its company's scientific methods of raising chickens, and provide everyone with healthy chicken food. They invited American advertising man Ed McCabe to write copy for them. The content of this copy will be shared with you today:

“My chicken is better than yours.

< p>Your problem is that you can eat what you want.

My Perdyu chickens don't have that freedom. They eat what I give them and I only give them the best. . Their diet consists mainly of pure yellow corn kernels, soy flour and marigold petals - you would call it, healthy food

My chickens drink fresh water from a deep well.

< p>The reason why I am so particular about chicken food is simply that a chicken is what it eats. It is because they eat so well that Perdyu chicken is always tender, juicy and delicious. A healthy golden glow that sets them apart from other chickens

If you plan on eating as good as mine, take a cue from me.

The chickens I raise.”

The above is a set of promotional copy written by Ed McCabe for Perdew’s chicken products. It is said that this group of copywriters, Ed. McCabe, thought about writing based on the words of the company leader: "Rigorousness determines everything."

How about it, after reading this set of copywriting, if you were to write it, how would you write it?

Ye Xiaoyu, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)