First of all, the first point is that with the development of our society, the e-commerce and express delivery industries are gradually emerging and developing rapidly. The traditional sales methods seem to lag behind the trend of the times, while the e-commerce online shopping method allows people to buy what they want faster and cheaper without leaving home. And I think this online shopping method will become more and more common in the future.
Second, the live broadcast platform can make people see the goods more intuitively. Compared with the previous recommendation method of only putting pictures and text introductions on Taobao, I think the live broadcast can make people see the real quality of this product or food more intuitively, so that people can rest assured when buying it. After all, through live broadcast, people can see the real appearance of this product or food in person, so people will buy it with more confidence.
Third, the population of CCTV is very good. CCTV hosts are generally fluent and funny, which is reflected in Zhu Guangquan? Segment hand? You can tell by the nickname. Before that, did Zhu Xun and Li merge into one? Quick combination? At the beginning of the live broadcast, they attracted many netizens to watch with a very happy jingle. This happy way of opening can make people relax, and people will become happy when shopping.
It is an unprecedented way for CCTV anchors to personally bring goods on the platform, so it also reflects the spirit of innovation. Secondly, people's impression of CCTV anchors is generally as serious as TV, and live broadcast with goods can satisfy people's curiosity, and they will want to know how CCTV anchors usually talk and do things, so this is also an attractive sales promotion method. Moreover, in the process of CCTV anchors' explanation, they will also explain some related knowledge about products, so that people can learn some cultural knowledge while enjoying food. I have to say that this method is also very awesome.
The fourth point is the same purpose. Whether online shopping or offline shopping, the purpose of bringing goods on platforms such as Zhu Guangquan and Zhu Xun this time is to help some areas to resume work and production and promote economic development. So as long as we help people with the same heart, it doesn't matter in what way.