Brother Liang is a businessman, born in the early 197s.

Brother Liang started to do business before he graduated from junior high school. His father was a tailor in the countryside, and his personality was straightforward and stubborn, and his family style was rigorous and harsh. He asked men to get married and start a business early, so three brothers in the family and the second brother went out to do business early in their teens.

when it was his turn, it was the same. First, he followed his eldest brother and second brother with a backpack and rushed to the countryside to set up a department store stall. Then he got married when he was just twenty years old and continued to do business with his wife. Later, the big brother and the second brother went to a wholesale market in the city to rent stalls to do clothing business, and he also went to the city with their help.

in the 199s, it was an era of boiling blood and passion, and it was also an era of giving the most generous rewards to those who dared to venture and take risks.

He is diligent, intelligent and has no obvious bad habits. Brother Liang has some advantages different from his group.

I'm sure I'll suffer a lot at first, but with his skill, I'll soon make my mark.

in clothing wholesale, choosing goods is the key, and selling goods is the key. The goods he chooses are always more novel and fashionable than others, and he always treats people more delicately than others. Soon he went from stall owner to big boss who rented shop fronts and sold bedding.

It is said that the store he opened in those days was the largest single bedding store in the northwest area of this province.

Later, in the name of charity donation performance, he invited Fu Disheng and his wife, who were the hottest at that time, to the store, and his business reached a higher level at once.

With an annual income of more than one million yuan, Brother Liang became famous and became a famous business person.

The bedding business has reached its peak. Brother Liang is prepared for danger in times of peace, leaving the business in the shop to his wife, and he has found another battlefield.

There is a new building in the local area. Although it is adjacent to the food court, no one dares to eat crabs first and rent a facade to start a business. So year after year, most of the facades are still closed.

Brother Liang sold out, rented a row of facades and opened the largest tea house in this area.

people who come and go shake their heads and think it's a joke.

I didn't expect that the business of this tea house was so hot soon that all the other empty facades that had been idle for a long time were rented out, and almost all the tea houses were opened.

I met Brother Liang, probably in 211, which was the peak of his career.

short stature, stout figure, big face and big back, high spirits and bright eyes, with the conceit and even arrogance of a successful person in his brow.

eloquent, quick-witted, and brisk in walking.

I gradually got to know him and did business with him for three times, but things didn't go well and failed again and again.

From my contact, I also realized some problems of Brother Liang. For example, as the boss of foot bath city, he has more than 1 employees and more than 1 middle-level ministers and managers. He always likes to be hands-on, stick his finger in the end, and when there is a contradiction between employees, he personally mediates; He also asked what to buy at noon and night; In which room the water pipe leaks, he also calls someone to fix it himself ............................................................................................................................................................... He is as busy as a bee, but the person in charge is happy to watch. Moreover, the boss personally takes care of it, and it is natural to take care of it. If things are not handled well, no one can coordinate, and over time, he is tired of coping.

at the same time, he has a strong personality, and he should take the lead in big and small matters. It makes no sense to be timely, and his mouth will say win. In particular, there is no room for some tough people like him, and many of these people are capable people who can bring customers to the store.

The investment failed and broke up in discord, which made Brother Liang lose some money and brought some negative effects on his social image as a "business man", but it has not yet led to his "collapse".

There are two behaviors that make him go to rout:

One is to buy a facade with a loan. Small business failures failed to shake Brother Liang's confidence. At this time, it was reported that the developer of the teahouse facade he operated was going to sell the facade in this area, because the developer was familiar with him and he first knew the news. After a little thinking, he started to do it. First, he bought a street facade of 2 square meters. At this time, the developer may want to try the wind direction, and his purchase price is very low. The news spread, and the number of buyers for facades increased, and the developers rose the price conveniently, but it was still slightly lower than the market price of the same lot. At this time, Brother Liang moved his mind even more, and decided to buy the facade of the rented tea house. The facade of thousands of square meters, he must not eat it by himself. So I bought the facade with my eldest brother and second brother through a bank loan. With millions of loans and high interest, Brother Liang is under a lot of pressure, but he has weighed his own strength and feels that he can turn around by biting his teeth.

the second is to expand the bedding shop. After the failure of foot bath city, Brother Liang experienced two restaurant failures in succession. At this time, the time has come to 213, and for many businesses, it has entered a period of turning adjustment. Unfortunately, he has been keen and failed to notice it. Bedding shop has always been the foundation of his business, and there was a significant decline at that time. He failed to realize that it was the influence of the big wind direction, but summed it up as the lack of competition and expansion of his peers, so he immediately opened two branches.

the blind opening of the branch directly caused a loss of millions, and it ended hastily before the lease term came.

at this time, the turnover of the head office was also halved.

it rains all night. What is terrible is that the bank loan to buy the facade has to be paid back every month.

First, bite the bullet, mortgage assets, and rob Peter to pay Paul. After all, it is only a short-term behavior. Later, when something happened, he reached out to borrow money from the private sector.

Finally, step by step, it went to a total rout, with all kinds of debt collection, black credit and lawsuits.

looking back on the road of life, in fact, every step is my own. As a witness to the ups and downs of Brother Liang's life, I am an early success and a quick failure. I see myself with great sadness and joy and see my friends with great ups and downs. This cicada-like experience makes me more sensitive to clarify the nature of things in the world.

The ups and downs of Brother Liang's life, especially the decline of his business, have many reasons of his own, but what is more important is the change of the times. Like a fish stranded on the beach, it failed to keep up with the tide when it ebbed. Many times, it is not hard work that can solve the problem. Although many people criticize him constantly, I have always recognized him and am willing to communicate with him.

I remember when he decided to open a branch, I talked with him for more than two hours under the street lamp next to the tea house. I earnestly advised him not to open a branch, not only not to open a branch, but also to adjust the business strategy of the old shop and turn the main target customers to the common people.

He is so determined that nine cows can't be pulled back. I still remember that kind of expression.

Today, many years later, he often regrets not listening to my advice, and I also regret not being able to persuade him back.

according to him, if there is no decision to open a branch, even if he fails, he will not fail so thoroughly.

Today, Brother Liang is still struggling in the business world, but it seems that the era of his generation has passed, and it should be difficult to reproduce the glory of the past. In fact, Brother Liang is only the representative of that group of people. Like him, there are not a few people who have failed to step on the pulse of the times, made mistakes in their choices, and their business has declined. Some people invest at will, run poorly, some blindly trust people, and fall into the whirlpool of usury in investment and financial management ......

In this world, there are only a few people who can feather their scarves, strategize, ride the wind and waves, and bravely stand on the forefront, and those who can grasp the fate of the current situation are even rarer.

it is very good for most ordinary people to seize the few opportunities given by fate, understand the current situation and avoid unnecessary failures.

There is such a classic line in the movie The Godfather: "Those who spend half a second seeing through the essence of things and those who spend their whole lives not seeing the essence of things are doomed to be totally different fates.