There is no doubt that the scope of live broadcast will expand, from traditional clothing, cosmetics, food, agricultural products to technology products, cars, houses, etc. Therefore, more and more mayors, county heads, and village heads will conduct live broadcasts and deliver goods. In the future, the forms of product live broadcasts may be richer and more diversified, with characteristics such as sharing, socialization, fun, and novelty, such as event live broadcasts, community live broadcasts, museum live broadcasts, tourist attraction live broadcasts, wild survival challenge live broadcasts, bungee jumping, and skydiving. Live broadcasts of extreme sports and scientific research experiments. Laws and regulations related to product live broadcast will be introduced in the future. In essence, live broadcasting with products is also e-commerce sales. It can be said that these Internet celebrity anchors with the highest traffic not only bring users a wealth of affordable products, but also trigger waves of live broadcast crazes. If 5% of traditional e-commerce can make money, then only 0.5% of live streaming e-commerce can make money. Because live streaming can obtain most of the resources in the market through low-price competition and personal super IP, most people can only make money at a loss. We can imagine that if there are 10 consumers and sales forms in the market, and if an anchor meets the shopping needs of 9 people, some companies will make a lot of money, which will lead to more physical stores and online stores accelerating the pace of bankruptcy. Nowadays, the Internet is everywhere promoting and guiding the life of following goods, making every ordinary person think that life of following goods is the future trend, misleading young people to learn and live. The final trap is those who follow the trend. Looking at this, you may ask, some anchors can sell for 10 million at a time! But you don’t see how people who lose money fail, because live streaming with products is a sales situation in e-commerce, and not everyone can Can get rich.

Most of them are born in the 1990s and 1995s. Their consumption is labeled very high, which means that they are more willing to believe in the products recommended by the anchor, because only if they like the anchor, they will buy the product. Therefore, if an anchor only owns the IP and only sells products, consumers may not pay for it. Therefore, shopping on live broadcast portals is mostly for preferential prices. From this point, it can be seen that live broadcast requires strong supply chain support and price competition to stand out in many sales scenarios. Otherwise, consumers can go to e-commerce platforms and consume offline. This is back to the fierce competition among traditional e-commerce, where everyone has to win on price. From the perspective of sales scenarios, this live broadcast method of bringing goods is actually similar to traditional TV shopping, which guides consumers to place orders through publicity and shopping guides, but the anchor has IP and content to endorse.