The historical and cultural sites of Qilou Street and the street style of southern Fujian preserved on Zhongshan Road have witnessed the historical development process of Xiamen city and preserved the city’s precious cultural memory.

Today’s Zhongshan Road, after nearly a hundred years of cultivation and construction, has become a famous historical and cultural street with a profound history, complete business categories, famous stores and famous products, and concentrated flow of people and logistics.

(1) Cultural advantages: Yu Dafu once lived in Tianxian Hotel

Xiamen City Wall, Xinjie Chapel, Jiangxia Hall... the Zhongshan Road area has preserved many cultural relics and has given birth to many cultural relics. Xiamen's cultural celebrities can be called the cultural context of Xiamen.

There are also the former residences of the famous national hero Chen Huacheng, the famous calligrapher Ouyang Zhen, the poet Yu Yu, the famous calligrapher and epigrapher Lu Shiyi and other celebrities; the famous early leader of the Democratic League Li Gongpu and the writer Yu Dafu stayed here Tianxian Hotel; Lu Jiaxi, former president of the Chinese Academy of Sciences, also spent his childhood here.

Zhongshan Road is not only rich in cultural relics, but also rich in intangible cultural heritage.

Nanyin, Gezi opera, Mid-Autumn cake betting, etc. all have a long and continuous inheritance on Zhongshan Road.

(2) Architectural advantages: The arcade buildings fully display the Nanyang style

Zhongshan Road is mainly invested and built by overseas Chinese, and is composed of patches of arcades. There are arcades with strong Nanyang style on both sides. The building reflects the elegance of Zhongshan Road’s “Nanyang Style Commercial Street”.

The Oversea-Chinese Bank of China, located at the intersection of Zhongshan Road and Ferry Crossing, is a historical witness of the close blood connection between Xiamen people and overseas Chinese in Southeast Asia.

The Nanyang-style arcade is equipped with the traditional green glazed gatehouse roof of southern Fujian, and the door pillars of the arcade are decorated with cloud patterns with Chinese characteristics, adding Chinese style and southern Fujian style to the Zhongshan Road arcade. color.

Combination of Chinese and Western elements, openness and tolerance, some say this is the most distinctive historical and cultural feature of Zhongshan Road.

(3) Advantages over Taiwan: Taiwanese businessmen have opened stores one after another

Zhongshan Road, located on the west coast of the Taiwan Strait, is only separated from Taiwan by a sea. The connection is very close and the roots are deep. It is known as the "No. 1 Street of Fujian and Taiwan Style in China".

Many brands from various industries in Fujian and Taiwan gather here; many Fujian and Taiwanese businessmen open and operate stores here, and often hold Taiwan-related Taiwan specialty product exhibitions, Zheng Chenggong Cultural Festival custom performances and Various activities with Fujian and Taiwan characteristics, such as Gezi Opera and Nanyin, are one of the important windows for business and cultural exchanges with Taiwan.

On Zhongshan Road there is the Gucheng East Road “Fujian and Taiwan Specialty Food Street”.

On March 18, the "Old Tainan Sword Lion Food Culture Park" located on Gucheng East Road was also officially opened to the public. Xiamen citizens can experience Tainan's unique local culture up close here.

(4) Transportation advantages: It is located in the city center with convenient transportation

Zhongshan Road is located in the center of Xiamen City. In the early days, Zhongshan Road was the representative of Xiamen City. Xiamen at that time referred to Around Zhongshan Road.

Zhongshan Road is far away from Gulangyu Island, the "Garden on the Sea", and is close to Xiamen's urban expressways - Huandao Road and Chenggong Avenue. It is close to the dock and long-distance bus station, and it takes less than 30 minutes to get to the farthest airport. .

(5) Environmental advantages: The commercial street leads directly to the sea

Zhongshan Road is a commercial street that leads directly to the sea.

Walking on the street, you will feel the sea breeze blowing, which makes people feel very comfortable.

In your spare time, you can also walk to the seaside at the end of the street, look at the "Garden on the Sea" Gulangyu Island, listen to the sound of waves, watch thousands of sails flying across, and thousands of boats bursting out.

The first of its kind in the country, the advertisement uses unified plates and bottom frames, uses European-style iron carvings to highlight the beauty of the arcade, and implements LED night view projects to integrate artistic lighting and architectural landscape... In recent years, Zhongshan Road The two large-scale renovations not only effectively maintained the architectural style and historical imprint of the original commercial street, but also further highlighted Xiamen's local culture, Nanyang culture and Fujian and Taiwan culture, enhancing the connotation and taste of the overall landscape, making Zhongshan Road It has become a major tourist attraction in Xiamen and a good place for citizens to relax.

(6) Brand advantage: Time-honored specialties have become "golden signs"

Zhongshan Road strives to find the point of convergence between culture and commercial industry development, constantly improves cultural connotation and enriches cultural business formats. It will form a unique commercial district with an organic mix of high, medium and low-end business formats and dominated by international famous and time-honored brands.

There are more than 200 international first- and second-tier well-known brands on Zhongshan Road, which is just 1,200 meters long.

Many well-known domestic brands have also taken advantage of the popularity and influence of Zhongshan Road to set up flagship stores here as the vanguard of their brand promotions.

Zhongshan Road is also a distribution center for local brands, such as Jinlu Jewelry, Guanghua Pharmacy, Hao Qingxiang Restaurant, Huang Zehe Peanut Soup, Jiawei Zaitian Snacks, Ye's Mochi, Datong Duck Porridge, etc. Xiamen's time-honored local specialties have become a "golden sign" on Zhongshan Road that will never fade.