Taobao Live is a live broadcast platform launched by Alibaba. It is positioned as a "consumer live broadcast". Users can watch and buy at the same time, covering categories such as maternal and infant products, beauty and cosmetics, etc.
Since the trial operation of Taobao Live in March 2016, more than 10 million mobile users have watched live broadcast content, and the number of anchors has exceeded 1,000. As of May, the platform has nearly 500 live broadcasts every day, and more than half of the viewers are born in the 1990s.
In January 2019, it was revealed at the Taobao Live Organization Conference that the Taobao Live independent App will be officially launched before the Spring Festival.
Extended information: People’s Daily, Xinhua News Agency, CCTV and other media frequently come to Taobao for live broadcasts.
In the media's live broadcast room, celebrities and anchors from all walks of life responded to the call and helped farmers sell their agricultural products.
It has brought high-quality agricultural products such as Jinyang green pepper oil, Dangshan pear paste, and Zhoucun sesame cakes to the market, which has effectively helped local farmers increase their income.
Live streaming has become a new engine to help fight poverty.
Xinhua News Agency has reported many times that Jinmi Village, Zhashui County, Shaanxi Province, promoted Zhashui fungus nationwide through Taobao live broadcast.
Chen Qinghai, a householder who had been lifted out of poverty in Jinmi Village, became a farmer anchor after training. He sold fungus through live broadcast, and his profit doubled, selling for more than 30,000 yuan in one season.
The latest Alibaba 2020 Poverty Alleviation Semi-Annual Report shows that so far, the online sales of 832 national-level poverty-stricken counties on Alibaba’s platform have exceeded 200 billion.
There have been a total of 2.4 million live broadcasts of agricultural products on Taobao Live.
Live streaming has become a "new farm activity", allowing the sales of agricultural products to find a new outlet.
Baidu Encyclopedia-Taobao Live People's Daily Online-Central media gathered on Taobao Live to promote goods for public welfare