To open a clothing store, you only need general industrial and commercial registration and tax registration. Suggestions on the place to purchase goods: Humen: There is an older Fumin clothing wholesale market, a newer Yellow River fashion city and a newly opened Daying women's clothing city.

Beijing: There are two large clothing wholesale markets, Muxiyuan and the south gate of the zoo. In addition, there are Jingwen, Dahongmen Clothing City, New Century Mall, Tianya Building newly opened last year, Bairong World Trade Mall opened in May this year, and Muxiyuan Trade City.

Hangzhou: Sijiqing Wholesale City is a new market developed in recent years, mainly focusing on women's clothing (young women's clothing), and many men's wear in Wenzhou is also concentrated here for wholesale. The market is large, the variety and quality are very good, and the typical southern style is not suitable for northern customers.

Shanghai: Qipu Road market is famous, but it does not lead the clothing market in East China. Retailers in Anhui and Jiangsu prefer to go to hangzhou sijiqing to get goods.

Wuhan: Hanzheng Street in Wuhan is famous all over the country. Although the sales of Hanzheng Street have shrunk in recent years, it is still an important channel for wholesale goods in Hubei Province.

Fujian: There are two wholesale markets in Fujian, Fuzhou and Shishi. Shishi's clothing wholesale market is scattered, covering almost the whole city, with nearly 2 clothing wholesale streets, 6 commercial cities, 8 different types of clothing professional markets, and more than 8, clothing stores.

Shenyang: Shenyang Wuai Market is an old clothing market in Northeast China. Because it is old and the unit area is small, many powerful tenants have moved out of Wuai Market at the request of manufacturers and camped nearby.

The following are some suggestions for opening a store:

Opening a franchise store is a little particular about the location and size of the store.

store location: opening a store is the most popular, and it is ideal to open a store in a place where people are concentrated. You can also choose to "settle down" in the clothing street and pursue scale effect. As long as you run the store with characteristics and add the brand effect of Hoslet, it will naturally attract a fixed customer base.

business area: master the number and flow of people in your area. The business scale can be large or small, but the small space can't be too narrow, otherwise there will be too many guests, and it will be embarrassing to squeeze into the store. Take Gu Dajie's "noble" in a boutique women's clothing district in Beijing as an example. The business area is 33.8 square meters, and 26 exhibits can be hung on the walls on both sides. The store looks spacious and stylish. Gu Dajie's personal experience is that the business area of clothing stores should generally not be less than 2 square meters, and it is most suitable to be between 5 and 13 square meters.

I want to know more about how to open a shop.

generally speaking, a good store has some similarities, which can be summarized by the above questions. These features are as follows:

(1) Areas with high commercial activities

These areas are generally commercial centers and downtown areas. In areas with frequent commercial activities, the turnover is bound to be higher. Such a store site is the so-called "land of gold". In this kind of area, the logistics is fast, and for the clothing industry, the trend of clothing is fast. If the goods flow slowly, it may be out of date before the clothing is sold, so the area with frequent commercial activities is an excellent place for the choice of clothing store location.

(2) Areas with high population density

If you open a store near a residential area, the population is relatively concentrated and the population density is high, then people will visit the store more frequently and do business easily. In such areas, people of all ages and social classes have it. It is easier to choose clothes of various styles or types, and there will be more customers. Moreover, because the population has always been very mobile, it is easy to grasp the daily sales, so the sales will not suddenly rise and fall, which can ensure the store's stable and rich income.

(3) Streets with a lot of traffic

Shops are located on such streets, and with a lot of traffic, there are relatively many customers who patronize the shops. However, it is necessary to consider which side of the street has a large passenger flow, and some terrain or traffic effects to choose the best location. For some places with a lot of passengers, but because it is a major traffic artery, the passengers are all commuting places, so it is not the best choice for clothing store addresses.

(4) areas with convenient transportation

Only when the transportation is convenient can customers be willing to patronize and go by car. Generally speaking, it is best to have a bus stop nearby or a shop where customers can walk less than 2 minutes.

(5) Places where people gather or get together

If they are near theaters, cinemas and other places of entertainment, sometimes they will attract people who have leisure and entertainment to wander around the store, and many people will buy them. Clothing is popular fast, and there are many styles. As long as people can buy clothing with unique styles, people will buy it if they can't buy it elsewhere. Moreover, most of the people who come to such entertainment places are young people, and they have a strong psychology of pursuing fashion. Therefore, opening a fashionable clothing store in these places will attract a large number of young customers who follow the trend.

(6) blocks where similar shops gather

For optional goods such as clothing, if they can be concentrated in a certain area or block, they will attract more customers. Because there are many shops dealing in similar goods, customers can have more opportunities to compare and choose here. For example, Kejia Lane Street in Chengdu is a gathering place of high-end clothes in Chengdu, and the business is quite hot. Dongyulong Street is a leather street. When the weather turns cold or the winter is coming, people who buy leather clothes will come here to stroll, and it goes without saying that the business is booming.

generally speaking, an area with more than two conditions is a good location, and if it can have all of them, it is the best store location. However, the rent of places with these conditions will generally be quite high. Shopkeepers should not be intimidated by higher rents, but should carefully analyze how much benefit can be brought by investing this money. Generally, as long as the idea of opening a store is right, it is high investment and high return, so you should be willing to invest in the store site.

In fact, the high rent of a good store site is not formed in a day or two, nor can it be arbitrarily raised. It is a contract formed by the landlord and the renter in a long-term profit sharing contest. The rent is so high that the renter has no money to earn, so even the best facade cannot be rented out. It can be seen that although a good store site is worth an inch of land and gold, the money earned under normal circumstances will always greatly exceed the rent and be profitable.

therefore, it is better to spend a lot of money to open a big store than to find a good store site. Of course, the high rent increases the operating cost, and also increases the operating pressure and risk. It is necessary to plan the investment projects carefully and see if the space can do the business of gold flourishing. If there is no Jin Gangzuan, don't do porcelain work. If the initial funds are really insufficient, and there are good stores in other areas, as long as they can be operated properly, they will be equally profitable.

how can I decorate my shop?

Facade decoration: Hoslet's fa? ade has a unified style, so you can make some special decorations suitable for your own style according to the surrounding environment. Generally, the facade should be set with floor-to-ceiling windows and several models, so that people can see it at a glance from the outside.

The layout in the store is as simple and refreshing as possible. The clothes hanging on the wall are basically recommended clothes for this season. Shelves are placed vacant and clothes are hung. If the space is not large, the shelf can be replaced by a laminated glass table in the middle.

lighting arrangement: clothing stores pay great attention to lighting effects, and stores generally need to purchase two types of lamps: warm lamps and spotlights. The light emitted by the warm lamp is warm and warm, and will not change the color of the clothing, so it is suitable for lighting the clothing; The light refracted by spotlights is dazzling and beautiful, which can make the whole store bright, but it will cause color deviation of clothes, which is not suitable for fitting room or fitting mirror.

Take a 7-square-meter shop as an example, you need to purchase 2 warm lamps (each with about 4 watts) and 16 spotlights.

clothes rack: there are many kinds of clothes racks to choose from, such as ordinary clothes racks, rattan clothes racks, sitting clothes racks and iron clothes racks. Attention when hanging: sweaters or sweaters are best hung on sitting hangers. Never use iron hangers, otherwise the shoulders of clothes will be out of shape.

Sorting box: Don't stack all kinds of clothes in the room at will, which will make the shop look messy. You'd better buy some plastic sorting boxes to store clothes.

air conditioning: it is equipped with an air conditioner, so that customers will not be affected by temperature when trying on clothes in summer or winter.

is there any counterfeiting problem?

Hoslet conducts regular surveys in some areas. If unauthorized shops are found, Hoslet resolutely uses legal weapons to protect the rights and interests of this enterprise and its agents, so you can rest assured.

is there any copy problem?

Nowadays, there are many similar clothes in the market, and there is mainly a problem of imitation. Therefore, if the store has entered the new style and has not reached the peak sales season, it is best to "save" the clothes to avoid counterfeiting. Plus, Hoslet has a strong design force as the backing, and there will be new styles of clothes on the market soon, so you don't have to worry too much about the problem that the clothes are copied and you don't have a selling point. The Hoslet you thought of has been solved in advance.

when is the best time to decorate?

decoration time: generally, February and July are the off-season of sales, so it is best for businesses preparing to open stores to decorate in the off-season and catch up with the peak season of sales as soon as the decoration is finished, which is conducive to the first shot.

what if I have clothes in stock?

It is difficult to avoid the product backlog when opening a clothing store. We should dispose of out-of-season clothes as soon as possible. Especially for large agents, even if they lose money, it will easily lead to poor capital turnover and affect the overall operation. Hoslet is guaranteed by the top ten. If there is too much inventory, Hoslet will have a complete solution.

what should I do if my clothes are accidentally damaged?

sometimes customers will accidentally damage clothes when trying on clothes and looking at goods, but this kind of accident is not frequent and generally will not affect normal business.

how should I take care of my customers?

You should serve your customers sincerely. When customers ask about products, you should answer enthusiastically:

-Sorry, the product you want to buy is sold out. This product is similar to it. Do you think it is suitable?

-this commodity is temporarily out of stock. would you please leave your name and contact number and let you know as soon as it is available?

-this kind of goods won't be available until two days later. please come back then.

-the * * (commodity) you asked, please go to the third floor to buy it.

-sorry, there are only red and white ones at present. In fact, these two colors are very nice. You might as well try them.

-sorry, our store doesn't handle this kind of goods. Please go to the * * store and have a look.

When a customer asks for a trial and tries on some products that are not allowed to be tried on, the salesperson can politely answer

As the saying goes, there are questions and answers. When answering customers' inquiries, salespeople should be warm and polite, serious and responsible, and sincerely help customers solve problems. Answering questions from the customer's point of view is the way to win.

how should I recruit employees?

The business performance of clothing, shoes and hats stores depends largely on the quality and work performance of employees. Some clothing, shoes and hats stores often attach importance to marketing schemes, but because of neglecting the management of shop assistants, they cannot achieve the expected results in the process of implementing retail schemes. Therefore, employees are the foundation of an enterprise, and it is important to attract good employees.

In the process of sales, shop assistants play an important role in selling goods, providing services and promoting the image of retail stores. When choosing shop assistants, we should focus on their appearance, communication skills, general knowledge and professional knowledge, and loyalty to work.

When the clothing retail stores receive the personal materials of the candidates, they usually choose certain test methods, including written test, as the basic basis for selecting the candidates. The recruitment methods of shop assistants include written examination. The basic purpose of selecting candidates is to test the knowledge level and general ability of candidates (such as perception, memory, thinking, imagination, language, generalization, creation, etc.). The main purpose of interviews is to test the candidates' application motivation, personal qualities (such as mental outlook, appearance, personality, honesty, values, etc.) and professional ability to engage in retail work (such as the ability to treat people and observe)

Dealing with many customers of all kinds every day is the basic feature of a shop assistant's work. A shop assistant must have abundant energy, good interpersonal skills and noble professional ethics in order to provide satisfactory services to customers. Therefore, when hiring shop assistants, it is necessary to examine the qualities of the candidates in the following aspects:

(1) Physical fitness. In order to match the image and product mix characteristics of retail stores, there should be special requirements for the health, body shape, height, age and gender of shop assistants.

(2) personality. Mainly from the general ability, temperament, personality and other aspects of the candidates, the basic requirements for shop assistants include: studious and enterprising, flexible thinking, strong observation ability, strong communication skills, quick action, enthusiasm and generosity, cheerful personality, honesty, careful work and patience.

(3) working ability. The investigation of work ability can be carried out from the aspects of education level, commodity expertise, retail service skills, work experience and so on.

employees are the vitality of the store, and a good employee will bring an unexpected leap to the store business. A good employee should have good physical fitness, strong working ability and perfect personality.

how can I run my business well?

first, determine the target audience, that is to say, what levels of people you want to sell to it.

second, the analysis of competitors, what is the business situation of competitors, what are their characteristics, shortcomings and positioning.

third, the estimation of people flow and the setting of business circle scope.

fourth, the search for the channel of goods. At the beginning, the quantity of goods should not be too much, and the variety should be more than the quantity. After a certain period of time, we will know what kind of good sales will be more.

VI. Style and price of incoming goods.

7. Learn more about and pay attention to the latest trends.

8. Good after-sales service.

9. Be honest with others and keep your word.

how to fight the business depression?

1. The merchandise display must be unique. Small shops have small space and limited display of goods, so if you want to attract passers-by to stop spending, you have to pay more attention to the display of goods. It is best to change the display of goods often to give people a refreshing feeling, in order to improve the turnover rate of goods.

second, create a sales atmosphere. Popular, will naturally attract customers to the door, when no one patronizes, but also from time to time to sort out goods, adjust the decoration. Never sit at the door with your legs crossed, so that customers who intend to come to the door will have rebellious psychology or feel that the goods in this store are not up to standard.

third, business innovation. It is necessary to quickly reflect the fashion and "develop" special goods, so that customers can feel that "if you don't buy this time, you can't buy it next time".

fourth, cultivate customer loyalty with quality service. It's best to try to catch every door-to-door customer. It's best to remember the preferences of old customers and take the initiative to introduce products they might like. In addition, accepting customers' individual orders or adjusting goods quickly can also improve consumers' loyalty.

5. Cumulative overweight discount. Customers who come to the door for the first time will be issued a membership card. When they come for the second time, they can get a 1% discount on the goods, a 2% discount on the third time, a 3% discount on the fourth time, and a 3% discount on future shopping. In this way, you may earn less money at one time, but the popularity of the store is strong enough to resist the risks brought by the economic downturn.

how should I price the goods?

price is the most sensitive topic for customers to buy products. Generally speaking, people always want to do more with the least money.