Who knows now that Double 11 is actually Singles’ Day? Everyone only knows that it is Hand-Chopping Festival now, so this Jack Horse is a really powerful character.

This year’s Double 11 is the ninth. At 1:49 in the morning, the transaction volume has reached 57.1 billion, and this data is already the transaction record for the entire day of Double 11 in 2014. Last year’s carnival amount was 120.7 billion, and there is no doubt that it will set another record this year. The carnival is still going on, and tomorrow we will know what miracle Papa Ma has created in 2017.

Is that pair of 11’s a set? Let’s talk about the real experience from the consumer’s perspective.

First of all, there are indeed many discounts on Double 11.

Although there are a few merchants that have risen instead of falling, most merchants, especially big brands, still have relatively strong promotional efforts. Their product prices may be cheaper, and they may also have red envelope coupons, etc. There are also activities such as more discounts for more purchases and 50% off for the first few thousand items. Therefore, if you are buying daily necessities, it is still a good deal overall.

In addition, Tmall itself also has many shopping subsidies. If you buy more, you can offset a lot. These are actually real money.

For example, we made a huge contribution to this year's Double Eleven. Because it was during the renovation period, we planned in advance and bought everything we wanted to buy online at one time, which cost more than 60,000. But overall it's still very cost-effective.

However, we must always remind ourselves to consume rationally and not buy too much or hoard goods.

Some people see that things are cheap and buy them like crazy, including clothes, shoes, hats, bags, etc. In fact, these are not needed, or not so much. After all, it actually costs more money. So, it’s no surprise that you say it’s a pit.

So, here comes the key point, what is the correct posture to embrace Double 11?

In the first 1-2 months, start planning what you need, put it in the shopping cart first, and pay attention to the price. A week or two before Double Eleven, clean out your shopping cart again, delete those things that you thought were necessary before and now think they are unimportant, and only keep those parts that are really needed, and at the same time see if their prices are real. Much cheaper than before. If yes, then buy it. If not, convince yourself to wait until this carnival is over and think about it again.

Remember, don’t start frantically adding to your shopping cart only 1-2 days beforehand, as this will make it easy to buy things you don’t need.

Wish you a happy Hand-Chopping Day.