Is there Meituan Selection in Zhanjiang East Island? Is there Meituan Selection now? 01 Meituan Selection has been in 14 cities. By the end of August, Meituan Selection has settled in Guangfo area.
Now, in just over two months, Meituan Select has penetrated deep into the hinterland of Guangdong!
Fully open: Guangzhou, Foshan, Dongguan, Zhaoqing, Huizhou, Shenzhen, Zhuhai, Jiangmen, Zhongshan, Shantou, Yangjiang, Yunfu, Shaoguan, Qingyuan, ***14 cities.
02 The Guangfo area exceeded 100 million. It is reported that Meituan Select’s monthly sales in the Guangfo area exceeded 100 million in 45 days, with a daily order volume of nearly 400,000 and a daily sales of 4 million+. The momentum is fierce.
If you don't sing, it will be a blockbuster.
Meituan Select is destroying cities in Guangdong with lightning speed, conquering 14 cities in a row!
Its intention is to set a benchmark in the fiercely competitive Guangdong region.
Major giants compete in the Guangdong market. The major group buying giants all attach great importance to the Guangdong market.
Qianxianhui is headquartered in Guangzhou, which is also its core advantage area; Shihuituan has firmly grasped the competitive advantage in Huizhou; Xingsheng Youxuan entered Guangdong in April this year, and competition in the Guangdong market began to intensify.
In mid-June, Xingsheng Youxuan's daily order volume in Guangdong exceeded 1 million, and its development momentum is good.
In August, Meituan Preferred settled in Guangdong and began to closely market the market. Prices were closely monitored by Xingsheng Preferred. Soon after, Didi’s Orange Heart Preferred also joined. It has now opened two cities in Guangdong, and it is obviously fully prepared.
Online and offline giants join in, and the melee escalates. 01 RT-Mart, incubating "Yifagou" In the competition in the new retail circle, RT-Mart cannot be underestimated. It has joined forces with Cainiao Station to incubate "Yifagou".
Let the webmaster be the group leader, the essence remains the same, and group buying is still carried out around the community.
02 Aunt Qian, "The store manager is the leader of the group." At the same time, Aunt Qian, a community fresh food store, has been taking care of store expansion while also continuing to develop group purchases and establish a group of group leaders.
It created the "store manager is the team leader" model and promotes some products, which not only reduces losses, but also releases inventory pressure, achieving the goal of cost reduction and efficiency improvement.
03 The battle for online traffic At the same time, the battle for online traffic has also spread to the front-end warehouse track.
In Guangdong, the competition among platforms such as Daily Youxian, Dingdong Maicai, and Meituan Maicai has become very fierce. The traffic war of community group buying has forced the front warehouse track to stage free delivery, special price dishes, and large-scale shopping.
For meal kits and other tricks, some platforms have extended the delivery time to 11 o'clock.
Refined operations are the key. 01 Omni-channel coverage of local life In the competition for local life, Meituan has achieved omni-channel coverage and its business is completely closed-loop.
No matter how consumers consume, Meituan is always there.
Unlimited expansion through traffic harvesting.
02 In the future, Meituan needs to be closer to consumers and Meituan wants to go further in the Guangdong market. The difficulty lies in refined operations after expansion, implementing the supply chain into all categories, solidly advancing the foundation of the logistics chain, and marketing promotion closer to consumers.