Braised chicken, also called casserole chicken, is simple, but delicious, very delicious. It's authentic Shandong cuisine. From 20 10, it developed rapidly to the whole country by joining and expanding, and once developed to hundreds of thousands, occupying the top spot in take-out for a long time. However, have you ever found that walking on the street rarely leads to seeing the Huangqi chicken restaurant? Why did the braised chicken suddenly disappear and the scenery was gone?

First, the price positioning is not accurate. In the early stage of development, the price of braised chicken was set to be very grounded, with a pot of rice of more than ten yuan, so it was acceptable to the general public. Although the price has gone up a lot now, the price of chicken is still relatively stable. Many restaurants use frozen chicken as braised chicken, so the cost is lower, a few dollars a catty.

However, the price of braised chicken restaurant has followed the market, rising from a dozen dollars to dozens of dollars. In a small county on the 4th and 5th lines, a braised chicken costs more than 30 yuan, which is really not like fast food for ordinary people with a per capita income of 3,000 yuan. Eating once in a while is a luxury. Besides, I ate Lamian Noodles, beef noodles and Daoxiao Noodles in the street, and I couldn't even spend ten dollars. Who wants to pay IQ tax?

Second, the business products are single. Some netizens ridiculed this: Is abalone delicious? Are you tired of letting you eat every day? After eating for less than a week, you will want to eat Chinese cabbage! It's really tiring to always eat one kind of food, even if it's delicacies. But most restaurants in Huangji only operate Huangji, which is very simple. Over time, when old customers get tired of eating, it is difficult to retain customers and form a fixed source of customers.

Third, the profit-seeking nature of mixed businesses determines the direction of market development. When products make money, businesses will scramble for business opportunities. Authentic braised chicken is simple, but it is not easy to master the essence.

There are hundreds of thousands of braised chicken restaurants in China, which can be roughly divided into three types. The first one is opened by Shandong people, the second one is opened in the form of franchise stores, and the third one is completely fake.

For the first and second restaurants, the taste of braised chicken is quite authentic, not too bad. However, in the third kind of restaurants, operators often see that the braised chicken business is booming, so they follow the gourd painting gourd ladle. Although the appearance is similar to that of an authentic restaurant, the taste is far worse. Customers who have eaten the shanzhai brand may think that braised chicken is so bad. Over time, it will affect the overall reputation of braised chicken.

Fourth, the ingredients are shoddy. In order to reduce the cost, many operators of braised chicken have to use frozen chicken with lower price, so the taste and nutritional value are greatly reduced. For people who pay more and more attention to healthy diet, braised chicken will undoubtedly be excluded.

In addition, there are many customers who report that when eating braised chicken, there is very little good meat in the pot, half of which is chicken neck and chicken joints, which looks very appetizing.