1. Purpose of activity.
Mother's Day promotional activity plan to increase brand awareness; increase the purchase rate and consumption amount of target consumer groups in the hotel; enhance understanding and communication between the hotel and the public through activities, create news clues, and expand external image promotion.
2. Activity time.
3. Target group.
The target group of the Mother's Day activity is fashionable white-collar young women between the ages of 25 and 45 and successful people who hold middle and senior positions in government agencies and enterprises.
Due to busy official duties or business, they generally have less time to spend with their families, especially less time with their parents. The complex of "repaying the kindness of upbringing" can trigger their potential consumption possibilities and emotional needs.
4. Activity theme.
Advertising theme: Gratitude to mother, maternal love is eternal! Advertising slogan: There is one of the most beautiful sounds in the world, and that is the call of mother.
5. Activity content.
Complimentary carnation flowers: 1 bottle of red wine for every lady who comes to the store on the same day.
(Rooms are issued by the front desk when guests register, xxx Food City issues them after guests sit down, and the taste buffet restaurant issues guests after they sit down, with Mother's Day greetings).
Weibo Lucky Draw: Post photos of your purchases in the store, and link to the hotel’s official WeChat account and 3 friends to get a chance to win a free buffet coupon worth 228 yuan.
Birthday greetings: The lady whose birthday is on the same day can receive a beautiful gift with her ID card.
(Hotel coupons, xxx series travel set with pure natural ingredients).
Nutritious menu for women: The catering department launches three nutritious dishes for beauty.
Ladies at the buffet can choose one dish for free.
Discount: During the event, the original price is 228 yuan for the viewing buffet, and the Mother’s Day exclusive package: XXX yuan.
xx Food City launches Mother’s Day exclusive Hong Kong-style afternoon tea set.
6. Event promotion.
Mass text message: Thank you mother, maternal love is eternal! xxxxx Hotel launched an "Exclusive Mother's Day special offer, and there will be exquisite gifts for the birthday lady on that day (market planning is implemented). In-store POP: one each in the lobby, at the entrance of the restaurant, and at the elevator entrance on the first floor. Online promotion
: Launch online promotion through the official Weibo and official WeChat, and start warm-up. A seven-day online lottery will be launched from the 5th. If you follow the hotel’s official Weibo and make 3 friends, you will receive a free buffet coupon every day. Mainstream media.
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