More and more food and beverage take-away businesses are starting to do business around five kilometers. Recently, many food and beverage businesses have set up small programs in stores to boost the passenger flow and increase orders for their own stores.
first, the status quo of the food and beverage take-away industry
The dining chair industry is now facing four major problems: high platform commission, high cost of paid promotion, inability to settle old customers and inability to enter precision marketing.
second, the benefits of the catering take-away industry in the small program.
catering businesses can form a closed loop of "sucking powder, transforming, bringing old with new" through small programs.
In the powder sucking session, turn store customers and platform customers into their own WeChat friends or WeChat official account fans, and reach users in time on social networks;
In the process of transaction conversion, marketing tools such as store spikes, coupons and membership cards are used to stimulate users to make transactions and repurchase quickly;
In the process of bringing new customers with old ones, merchants can organize group activities and recruit distributors, so that users can spontaneously bring new customers for you;
and in the whole process, there won't be any lottery, and merchants can play as they want. In addition, the "nearby applet" can also help businesses increase exposure and improve conversion rate.
Third, what does de have to offer to the food and beverage take-away industry?
It is necessary to provide a vertical solution for food and beverage take-out, so as to realize integrated services such as take-out, in-class eating, code scanning and ordering, online payment, delivery, pick-up at the store, social marketing and membership management.
Fourth, regarding the delivery settings
Merchants who need a store can choose to pick up their own food in the store and deliver it in the same city. Many catering take-away merchants who need a store are not very good at it. Here, I will explain the delivery in the same city in detail.
1, function path
merchant background-setting-delivery setting-delivery in the same city
2, operation flow
1) delivery mode
Merchants can choose merchant delivery and third-party delivery in the same city according to their own situation.
Third-party delivery: UU errands and Dada are provided. Deyou Electric has detailed instructions on the delivery fees, so merchants can choose after reading them themselves.
intelligent distribution: how to choose the third-party distributor? We provide intelligent distribution, turn on intelligent distribution, and the system will help you work out the best solution.
Automatic call: Still worried about missing the order? The merchant can start the automatic call, and the user will automatically call the merchant one minute after the payment is successful.
2) The distribution area
must have the service radius, administrative area and custom area provided by the store, and the merchants can choose the appropriate one according to their own situation.
For example, if it is an ordinary restaurant, the merchant can set the service radius and set the distance within the service radius according to his own situation.
3) delivery price
the delivery amount is the actual selling price of the goods after promotion, and the freight is not included before the discount of coupons, full reduction of orders, etc. The merchant can set the appropriate price in consideration of human and material resources.
basic freight, merchants can set a unified price or a ladder price, and you can set the ladder price according to the distance and the total amount.
4) Delivery time
Merchants can set it according to the operating time of their own restaurants. For example, your store works from 9: a.m. to 1: p.m. every day, and every Sunday is a rest day, so delivery service cannot be provided.
In this case, you can set the start and end times, as well as rest days, for example, uncheck Sunday to solve this problem.
5) Booking delivery
Merchants can set up booking delivery service to alleviate the peak period of ordering, users can place orders in advance, and merchants can also make preparations in advance.
longest reservation: the longest reservation set by the merchant cannot exceed 6 days, for example, the user makes an appointment for a wedding banquet and a birthday party in the hotel.