Live broadcast on Xiaohongshu.

1. Introduction Xiaohongshu is a lifestyle platform and consumption decision-making portal, founded by Mao Wenchao and Qu Fang.

As of July 2019, the number of Xiaohongshu users has exceeded 300 million; as of October 2019, the number of monthly active users of Xiaohongshu has exceeded 100 million, of which 70% of new users are born in the 1990s.

In the Xiaohongshu community, users record the positive energy and beautiful life of young people in this era through the sharing of text, pictures, and video notes. Xiaohongshu uses machine learning to accurately and efficiently match massive amounts of information and people.

Xiaohongshu has an e-commerce business. In December 2017, Xiaohongshu e-commerce was awarded the "China Brand Award" representing China's consumer technology industry by the People's Daily.

2. Development of Xiaohongshu as a lifestyle community. Its greatest uniqueness is that most Internet communities rely more on online virtual identities, while the content posted by Xiaohongshu users comes from real life. A sharing user

You must have rich life and consumption experience to share content on Xiaohongshu and attract the attention of fans.

Most online communities are virtual communities, where users consume content online and the experience ends online.

Xiaohongshu is called a "three-dimensional community" because whether users read about food or travel destinations in Xiaohongshu, they must return to real life to consume in order to complete the experience.