The operation of restaurants usually includes four aspects, one is the procurement of food raw materials, the other is food processing, the third is sales, and the fourth is dining service. Next, I will bring you the creative marketing plan of the restaurant. I hope you like it!

Creative Marketing Plan of Restaurant 1 Activity Background

Labor Day is a national holiday. The catering business opportunities during the May Day holiday are very obvious. At the same time, many wedding banquets, birthday banquets and family banquets will also be held at this time. First of all, due to the small holidays, relatives and friends seldom get together. Second, it's spring, which is very suitable for both time and environment. Therefore, it will bring great profit space to the catering market. Catering hotels should seize the opportunity to do a good job in publicity, not only to make profits during the May Day holiday, but also to strengthen brand publicity and make long-term considerations for later operation.

Activity purpose

1. Activities to stabilize old customers' resources and tap new customers.

2. Improve the visibility and reputation of the hotel and create a good public image of the hotel.

3. Use festivals to create momentum for marketing and increase economic income.

4. Increase the interaction and communication between enterprises and customers, and shorten the distance.

activity theme

The music "game" in the three days of "May Day" is happier.

I-word duration

20__

Preparation before activity

1. Atmosphere layout

Plaza atmosphere: attractive publicity items such as vertical banners, banners, giant, knife flags and hydrogen balloons are placed in front of the hotel.

Community atmosphere: hanging propaganda banners, activity posters, advertising balloons, etc. Distribute a large number of advertising balloons near community hotels and in front of communities and shopping malls to increase popularity and festive atmosphere.

In-store atmosphere: Yi Labao was placed in front of the hotel, and the store was decorated with balloons and colored balls to create a happy atmosphere.

Step 2 advertise

(1) Employees distribute leaflets in crowded places to increase the audience. ;

(2) Send short messages to hotel customers, and at the same time send blessings and promote hotel activities.

(3) Place or post the WeChat QR code everywhere in the store, and there will be surprises when you sweep it.

(4) The hotel WeChat platform, WeChat, and Weibo mass activities plan or poster are forwarded by employees.

Activity planning

1. quotation: "five plus one"

On Labor Day, customers order five dishes at a time, and the store gives customers a free dish (available for next consumption, valid for one month, and this discount is not enjoyed at the same time with other preferential activities).

Labor is the most glorious, you can play table tennis skillfully.

Props: two empty baskets, a long console, some table tennis and some straws.

Participants: two or three customers who come to the store for dinner.

Methods: An empty basket was placed at both ends of the console, and a straw was presented to each customer who participated in the activity. The first customer picked up a ping-pong ball from the basket with a straw, turned around and handed it to the next customer, alternating in turn until the ping-pong balls were safely transported to another empty basket, and more than five were transported within the specified time, so that a bottle of drinks could be obtained. Send more than 8, and you can get exquisite cold dishes.

Menu package

Three people: 388 yuan/set (1 cold dish, 4 hot dishes, 2 snacks, 1 assorted dishes)

Six people: 688 yuan/set (6 cold, 8 hot and 4 snacks 1 platter)

Eight people: 888 yuan/serving (6 cold, 9 hot, 4 snacks, 1 serving platter)

Activity effect

The three-day holiday on Labor Day will not only usher in the peak of tourism, but also be a good opportunity for the hotel to increase its turnover. Through the promotion of marketing activities, we can not only improve the visibility of the hotel and enhance its local influence, but also stabilize old customers, develop new customers and continuously increase operating income. You can kill two birds with one stone.

Creative marketing plan for restaurants II. The golden autumn sun shines on the lake, accompanied by the natural landscape, welcoming our distinguished guests. Happy holidays, go to _ _ hotel to relax and build a healthy and energetic self. We hope you can find your own happy rhythm here.

1, _ _ Lake buffet dinner

Carefully selecting raw materials for health and nourishing in autumn, cooking more delicious fairy mountains and treasures, and enjoying the autumn sunset by the beautiful lake are definitely the best choice for a holiday.

2. During the National Day, anyone who spends more than 500 yuan in the hotel restaurant will be given a souvenir of Mount Emei;

If the one-time consumption exceeds 1000 yuan, you can choose this month's innovative dishes 1 channel for free;

A one-time consumption of more than 2000 yuan, every weekend to launch a bottle of red wine worth 180 yuan or value 168 yuan _ _ Lake buffet coupons.

3. Hot spring club KTV private room value discount

Activity time: September 18- 10/0.

During the event, the KTV room fee is 50% off.

KTV rooms 1680 yuan/4 hours each time.

Gifts: a bottle of red wine, half a dozen beers, 2 exquisite snacks, and 1 fruit.

KTV rooms 1280 yuan/time

Gifts: Half a dozen beers, 2 exquisite snacks, and 1 fruit.

KTV private room 1080 yuan/time

Gift: 2 exquisite snacks and 1 fruit spelling.

4, _ _ Forest Starlight Hot Spring Happy Holiday Special

10 am- 12 am 68 yuan/person.

12 noon-1 morning 108 yuan/person.

Restaurant 3 Creative Marketing Plan 1. Activity Time:

20__ years 65438+1October 65438+August to165438+1October 25th.

Second, the venue:

Zijingang international hotel

Third, the activity organization:

Consultant: Shi Lei, activity director: overall implementation of the plan: operation and implementation of the Zhou Xiong plan: heads of various departments.

Four. Activity background:

Zijingang International Hotel is a five-star hotel, and its catering dishes include: western restaurant-comprehensive buffet and Chinese restaurant-Wen Tai cuisine. Because the hotel is holding a "food festival" in the western market, we must vigorously publicize the characteristics of the hotel's characteristic seafood, so as to form the brand impression of a high-end, diversified and civilian-priced star hotel in the minds of consumers. Once the brand concept is formed, it will greatly promote the future development of the hotel.

Verb (short for verb) The purpose of the activity:

Through this food festival, the popularity of the hotel will be enhanced, and more people will know about the special catering of Zijingang International Hotel.

The general theme of intransitive verb activity:

The first food festival of Zijin Port International Hotel: Love autumn and enjoy food.

Seven. Sub-theme of the activity:

The activity is divided into two parts. The first part: The advertising words of Asia-Pacific special food in the Food Story of the Western Department: the sky is vast, the clouds are light and the wind is light, and the crab, fat fish and delicious shrimp are fresh. Part II: The advertisement words of "Remembering Jiangnan" in Wen Tai Special Food Department: Authentic European Food, Remembering the Beautiful Scenery of Jiangnan.

Eight, advertising tone:

Exquisite food, lips and teeth bloom, and the taste of happiness is shared by everyone.

Nine. Programme of activities:

Option a:

Western Food Department-Western Food Department-"Gourmet" Seafood Festival

Activity 1: buffet one week before the activity 168 yuan/buy one get one free.

Activity 2: Give half-price coupons for the first time, and only pay half cash for the second time. (Real name registration, access to database)

Scheme b: Chinese food department-Chinese food department-Chinese food department of Wen Tai Special Food Festival.

Activity 1: Enjoy a 50% discount on credit card-enjoy a 50% discount on credit card during cooperation activities with a bank every Wednesday.

Activity 2: For each set meal, give away an imported red wine worth _ _ yuan.

X. store layout

A: The western food department on the first floor.

1, overall requirements: warm, festive and highlight the theme.

2. The electronic screen reflects the theme of the activity. The billboards in the water elevator in the store are mainly about activities. Balloons and ribbons are essential to highlight enthusiasm and celebration.

4. The peripheral balloon arch will be placed for 3 days from the day of the event to set off the atmosphere.

5. The lobby highlights the theme design, making artificial beaches and seawater according to the nature of the sand table, and placing small marine fish! Small coconut trees are inserted around, and fishing boats and fishermen carve with planes on artificial beaches. The big conch may highlight the theme! Add a countdown notice form to the big theme.

6. On the day of the event, in order to highlight the atmosphere of the seafood and food festival on the first floor, activity billboards were hung in the restaurants and walkways on the first floor (hall 12 and aisle 10 on the second floor).

6. Hang ornaments and pendants on the seafood pond to increase other seafood varieties with strong ornamental value and good reproduction and survival. (such as fish, turtles, seals, sea eels, sharks, etc. )

7. This booklet is beautifully designed.

B: Chinese food department on the second floor 1. Taking the ancient Yue State as the historical background, adding classical ornaments. 2. Replace the existing magpie wallpaper with paintings describing the history of Yue State or use scrolls to hang pictures. 3. Replace the existing decorations with some cultural decorations, such as porcelain. 4. Make a menu. 5. Buy oil-paper umbrellas and other Jiangnan special decorations.

XI。 Media promotion

Suggestion: radio stations, newspapers, group buying websites.

1. Establish Sina Weibo and Tencent Weibo.

2. Invite more than 0 media stations in Hangzhou/KLOC-0 to report on Urban Express, Fashion for 7 Days and Feel Life.

Twelve. Activity cost:

XIII. Major Work Arrangements of Various Departments (Progress)

Thanksgiving activities planning in restaurants.

On Thanksgiving Day, new dishes and special dishes will be introduced, and food will be improved with the help of Thanksgiving publicity. Give a small bowl of glutinous rice balls or a heater after dinner, and give a 10 yuan voucher after paying the bill.

Scheme analysis: Using the stunt of Thanksgiving, new dishes can be quickly accepted by the public. In addition, although the number of jiaozi presented is small, customers can feel the difference and warmth of Thanksgiving through the oral introduction of the waiter, which is beneficial to the reputation of _ _ _.

Responsibilities and preparations of each department:

Purchasing department: responsible for purchasing the required items.

Planning department: responsible for the specific planning and arrangement of holiday activities.

Front Office: The front office manager actively assists the planning department in store layout and coordination among employees. Waiters unify holiday greetings and smiles, and actively introduce the details of holiday activities and new dishes to customers.

Activity budget:

Rental of archway: 150 yuan/day, with four stores around 600 yuan.

Ear warmers (gifts): 1.5 yuan /200 600 yuan.

Lantern (small) 65438 yuan +0.2 yuan /400 480 yuan.

700 yuan has 5000 publicity pages.

70×90 60 yuan/168 food display boards, totaling 10080 yuan.

Lantern (1.2m)50 yuan /20, totaling 1000 yuan.

Poster+50 yuan /4 200 yuan.

Restaurant Creative Marketing Plan 4 Activity Time: 1 June1.

Theme: Meet New Year's Eve.

Activity content:

I. Site layout:

A. At the door: A waiter dressed as Santa Claus stands at the door to greet the guests. The greeting must be' Merry Christmas!' If you meet a small guest below 10, you will be given a fruit candy.

B. hall: put a Christmas tree in the middle. The Christmas tree should be large and in harmony with the space in the hall. There must be flashing lights on the tree to attract guests' attention.

C, glass doors and windows: paste Christmas pictures such as snow, Santa Claus, etc. (available in the boutique wholesale market).

D. Restaurant: The waitress wears a Christmas red hat and gives each table a unique Christmas snack, mainly including cakes and biscuits, or it can also be a popular hotel snack with all kinds of sweets around. You can also hide an award-winning mascot in the tray, and different mascots can get different Christmas gifts at the service desk.

E. Aisle: Make a small lampshade with red paper, hang one every 1.5 meters, and hang two rows along the aisle.

Second, create a shopping mall atmosphere.

The square in front of the door can set up such a scene modeling: a villa stands on the snow, surrounded by a rich Christmas tree and a beautiful garden. The whole house is full of warm yellow lights, and the family can be seen through the window. They are busy preparing for the Christmas party and carefully arranging the Christmas tree. Santa Claus is quietly climbing the chimney, and melodious music is floating out of the Christmas room. The whole scene is quiet, cheerful, dynamic and static, vivid and interesting. Note: Music is indispensable. It adds movement to the whole scene and can play some classic songs.

Waiters and cashiers wear red Christmas hats to set off the festive atmosphere and stimulate customers' consumption.

Delineate the Christmas merchandise area, display all kinds of Christmas gifts, arrange the Christmas tree in a row, and match with all kinds of colored lights and decorations. And add posters and music to render the Christmas atmosphere and turn the hotel into a paradise for Christmas parties.

Third, promotional activities.

Carnival hat festival! Show all kinds of fashionable and brightly colored hats for men, women and children! Let you enjoy the warm winter and add a touch of beautiful elegance! Operate guidebook: In the cold winter, hats are indispensable warm-keeping products, and they are increasingly becoming a big ornament for fashionable young people to dress. On the display of hats, you can highlight the red Christmas hat, on the one hand, to render the festive atmosphere, on the other hand, to promote the sales of other hats through the Christmas hat.

Wear gloves when ordering. If the meal cost exceeds 65,438+0, 200 yuan will give a pair of gloves with the shopping receipt (the value of gloves is about 5-65,438+00 yuan). There are still small gifts hidden in the gloves. Instructions: Gloves are also indispensable cold-proof articles for people. It is more practical for customers to give gloves when shopping. Hiding lottery tickets in gloves is another novel promotion method.

Note: Shopping gifts can also be some fashion desk calendars, Christmas gifts, amulets (Christmas Eve gifts to amulets) and so on.

Fourth, contact international students.

First, organize programs. We contacted more than 65,438+00 European and American students studying in black universities, industrial universities and other universities, and invited them to participate in our activities and perform with you in the hotel lobby to spend Christmas Eve. Our invitation was warmly welcomed by them. There was beer, and we could spend the night with handsome China boys and beautiful China girls without spending money. This wonderful thing has never happened before, and they are simply ecstatic.

All we ask of them is a disco where they can perform or dance. The level of the program is not high, as long as it can highlight the atmosphere. It's not difficult for them. Some can play saxophone, some can play guitar, and some can sing European and American pop songs. Disco is a part of their life. There is no one who can't dance, that's enough.

B, giving wine and flowers to send blessings, consumers get unexpected surprises. We will present 1 bottle of wine to every table of guests who come to the Civil Defence Business Hotel that night, and the hostess will send a red rose to the ladies in the couple and sincerely say to them, "Thank you for coming. On behalf of the Civil Defence Business Hotel, I wish you a Merry Christmas and a deep ocean! " This unexpected gift and warm words make every consumer feel cordial and excited, and the distance from the civil defense business hotel has also been shortened. The passion of consumption has also been fully mobilized. Because what you bring to the civil defense business hotel is not only your own enjoyment, but also your spiritual enjoyment, which cannot be measured by money.

C, singing and dancing with foreign students on the same stage, burning brand passion. In addition to in-store programs, we also interspersed with programs performed by foreign students. They all wear jeans and have avant-garde hairstyles. They are all cool and have a strong European and American style. Their energetic and passionate performance caused bursts of applause and applause. Many consumers and overseas students sang and danced, pushing the activities to a climax again and again, which made people enjoy it. International students kept shouting "Civil Defence Business Hotel, I love you!" Use Chinese or English when performing. In addition, your wonderful performance pushed the whole activity to a climax, and the civil defense brand resonated with the passion of consumers.

D, keep wonderful moments for beautiful photos. In order to make consumers keep this wonderful moment forever and remember the Civil Defence Business Hotel forever, we can get a beautiful photo for free.

Creative marketing plan of restaurant. First, lay a good business foundation.

The foundation of restaurant management can be summarized as "one center" and "two basic points".

1, the "one center" of restaurant management. The center of restaurant management is the market and target customers. Restaurants must pay attention to the market, be market-oriented, and work around the market. Market-centered restaurants follow market rules, do a good job in market research and understand market demand. We can't rely on subjective speculation to operate, but we should adjust our business strategy in time with market changes and carry out restaurant business activities purposefully.

2. The "two basic points" of restaurant management. There is always competition in the market economy, and sometimes the competition is very cruel. If restaurants want to win in the fierce competition, they must first practice their internal strength, manage and coordinate all aspects of the work within the enterprise, so as to enhance their operational strength and remain invincible in the unpredictable market. To this end, we must strive to cultivate and bring up a high-quality staff and establish a correct business philosophy. These are two basic points of restaurant management. The production and consumption of restaurant services occur at the same time, and the contact between guests and employees who provide services is multifaceted and extensive. Without first-class employees, there is no first-class service; Without satisfied employees, there will be no satisfied guests.

Employees are the most valuable wealth and resource of the restaurant. Cultivating and bringing up a staff with good quality, rich knowledge, skilled skills, standardized etiquette, honest business ethics and enthusiastic working attitude is the most fundamental work of restaurant management. Restaurant is a traditional service industry, and the service should be customer-oriented, so that customers feel at home when they come to the restaurant and are satisfied everywhere. To do this, we must fully implement the business philosophy of "guests first" in restaurants, establish the working philosophy of "making customer satisfaction the first responsibility", consider and serve customers in all directions, and lay a good business foundation from ideological construction.

Second, the management should have innovative thinking. The more the society develops and the market is subdivided, the more professional the restaurant management should be.

In recent years, the phenomenon that restaurant products are similar, similar and the same store is more prominent in China, which leads to intensified competition among restaurants, leading to higher costs and lower benefits. The diversification of consumer demand requires the diversification of restaurant products. Dining room hardware can't blindly compare luxury, style, size and completeness, but should be based on designing different styles, tastes, atmosphere and cultural characteristics with limited investment. Restaurant software should also be "new" (personalized, characteristic and visual) on the basis of "old" (standardization, standardization and programming). Restaurants will be ruthlessly eliminated by the market if they do not carry out this kind of innovation and transformation. Restaurant innovation should be carried out according to customers' requirements, fully solicit customers' opinions and listen to various reflections.

For old customers, we should actively seek improvement opinions and improve our work in time, so that old customers can constantly feel new services and changes and enhance their loyalty to products. For new customers, it is necessary to strengthen the publicity of the functional characteristics of restaurants and highlight the differences with other restaurants. To retain customers, products must have changes, innovations and breakthroughs.

If restaurants want to show distinctive features, the easiest breakthrough is culture. The regional characteristics of culture are particularly obvious. Most of the guests come from different places. The higher the distance between the guests and the restaurant, the greater the cultural difference. Restaurants can highlight local characteristics in architectural modeling, interior decoration, clothing of service personnel, service form, food culture, background music and entertainment activities, and attract customers to choose their own restaurants for consumption. Restaurants provide life service, and the general psychology of guests is always innovative, different and changeable, and they are often willing to accept various cultures in different places. If the service caters to the original lifestyle of the guests blindly, the ideal effect may not be achieved. Because the guests come from all directions, the stylized mode can't adapt to all the guests, and sometimes the guests may think that this kind of catering is a bad service. Of course, innovative services cannot be imposed on others. We should provide a variety of choices for our guests, respect their choices and provide personalized service.

Third, do a good job in restaurant internal marketing.

Restaurant internal marketing is the promotion of all restaurant staff, the continuation and extension of restaurant marketing, and the form of saving marketing costs.

First of all, internal promotion is aimed at the promotion of guests or old customers who have already stayed. Stabilizing existing customers means stabilizing existing market share. Secondly, internal promotion does not need full-time staff, which is easier and more convenient than external promotion activities. From the general manager to the waiter, from the front desk to the backstage, everyone can participate, and all restaurant employees are voluntary salesmen.

As long as the enthusiasm and initiative of all staff are mobilized and some methods and skills are properly mastered, the restaurant will form a strong internal sales force. Secondly, internal promotion does not require special funds. Unlike advertising, public relations, etc. It needs special funds, but at the same time, it loses no time to properly sell to customers, just by changing more flexible methods, language skills and forms. This is the lowest cost and the fastest way to promote sales. In addition, internal promotion is not subject to any restrictions, and it is very convenient to initiate promotion anytime and anywhere during the service process. Therefore, internal promotion is a very effective marketing method. It is an extension of external promotion. The guarantee of internal promotion is the quality of service.

Only high-quality service will satisfy guests, and they will be willing to accept the induction of internal promotion, increase consumption and spend again. In addition, establishing and perfecting an incentive internal promotion mechanism is the institutional guarantee for internal promotion and establishing the marketing awareness of all employees.