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How to promote the marketing and operation activities of private kitchens in homestays?
Community private cuisine is first operated in the community, followed by private money. The above two factors determine that it is impossible to carry out large-scale publicity and promotion, and it is necessary to have its own main specialty and strict quality management. Due to the lack of seats, it is necessary to have strict cost management. Bian Xiao talked about his views on how to do a good job in the operation of private kitchens in homestays:

1. Private cuisine should be integrated into culture, and it is best that each dish has a corresponding story. In addition to unique delicacies, it is also necessary to maintain "private" high-end taste and satisfy diners' psychological pursuit of "elegance";

2. Boutique dishes. Since it is a private kitchen, we must take the boutique route. From the purchase of raw materials, the processing and cooking of materials, "never tired of perfection" must be fully reflected. Now, customers are very picky about their appetite, and at the same time, they should avoid "eating all the food at once". From the beginning of the year to the end of the year, there are only a few dishes, so they must constantly update their dishes to attract customers to spend.

3. Warm decoration style. Private cuisine, pay attention to "private" and "room", private refers to ensuring private space, room refers to the feeling of home, rather than making customers feel that they are going to the hotel for consumption.

4. Strengthen communication with customers. In the process of ordering food, we should emphasize the quality of ingredients to customers. Green, rare, preservative-free and additive-free are the basic requirements for raw materials.

5. Unique care makes customers feel meticulous and comfortable service, rather than formulaic, cold and mechanized service. When the customer leaves, send exquisite handmade gifts to make the customer feel your respect for him.

6. There is a theme. For example, a private kitchen with the theme of "love" of couples will definitely attract a group of couples and couples to spend.

7. The price is moderate. Customers who come to private restaurants are generally relatively insensitive to the price, but this does not mean that they are asking too much. The right price can make repeat customers come to spend again and again.

8. Membership system. We must establish a membership system for customers who come to spend money. Send warm wishes in time on holidays and customers' birthdays, and record the consumption habits of every diners in detail, such as liking light food, avoiding sweets and not eating seafood. When there are new varieties that meet customers' tastes, recommend them to customers in time. At the same time, for customers who have spent a certain number of times, they can provide some additional free services, such as ordering, sending some dishes and so on.

9. Appropriate publicity. You can properly promote your own private restaurant through some soft articles.

The above are some personal opinions and suggestions of Bian Xiao, hoping to help you. Welcome people with the same aspirations to discuss.