the main points of wechat marketing:

1. content positioning-content is king

content positioning should be combined with the characteristics of the enterprise, and at the same time, it should be considered from the user's point of view, instead of just pushing the enterprise's own content. Remember that WeChat is not for the enterprise, but for the users. Only when users get what they want from your WeChat, they will be more loyal to you, become friends with you and make subsequent sales.

remember, users come for your content, and the recommendation is because they think the content is valuable, so the content is king.

for the content of wechat, we have a "1+X" model, where "1" is the content that best reflects the core value of the account, and "x" represents the diversity of the content, catering to and meeting the needs of users and enhancing the attractiveness of the content.

For example, we operate the WeChat WeChat official account of Yongzhong Office, which is a WeChat public account with the theme of Office products, and its core content is the use skills of office. Although this part is practical, it is boring and users are not susceptible to interest, so we will supplement some content that office workers are more interested in, such as small workplace communication and life inspiration.

2. Push content-refuse harassment

At present, most WeChat public accounts have the function of sending messages in groups once a day, which is too few for many people, and I think it is too much. Now each user will subscribe to several accounts, and the information pushed can't be seen at all.

regarding content push, I mainly talk about two aspects.

① Push frequency: Do not exceed three times a week. Too many times will disturb users, and the worst consequence may be that users will cancel their attention to you; Of course, too few users will complain, thinking that your WeChat is just a decoration and will not get anything from you at all. So this degree must be grasped.

② Push form: It means that the content is not necessarily graphic and thematic, but also some short texts, and the text is usually about one or two hundred words. The key is that the content can arouse readers' thinking, generate sparks of thought and form a good interactive effect. For example, in the WeChat of "Xinqiao Public Relations", we regularly carry out some small surveys to ask readers for suggestions on content and push time in the form of short texts. This effect is very good. In a small survey, we usually receive hundreds of replies from users, so that we can not only realize interaction, but also understand users better, and users can also see what they want, which should be said to be a win-win result.

3. Manual interaction-communication is the soul

The essence of WeChat is a communication platform, and communication needs to be reciprocal, so manual interaction is essential.

personally, I'm opposed to setting up "message auto-reply", just like chatting auto-reply in qq, which is annoying and insincere. Enterprise WeChat public accounts should be able to achieve timely manual interaction. If they can't do this, it is difficult to play WeChat well.

I'm more concerned about the manual interaction of WeChat. I often take the initiative to find the number I care about. If I don't get any reply after several times, I will soon cancel my attention.

4. Keyword reply system-rich and easy to search

WeChat has been in operation for a long time, and it has accumulated a lot of materials. It is a pity that these contents have sunk, so it is very necessary to establish a rich and easy-to-search keyword reply system.

This is the first function of the keyword reply system, and the second function is to make it convenient for users to find what they need and increase interaction.

at present, each rule of wechat is preset with 1 keywords and equipped with 5 push contents (random push), but only 6 rules can be set, that is to say, the maximum number of keywords can be set at 6 and the content is 3. Although this is far from meeting the personalized needs of a large number of users, it can also produce very good results if it is used well.

5. From online to offline-It's better to meet each other than to miss

Nowadays, few people talk about the offline interaction of WeChat, but from the communication effect, meeting is obviously the best way and it is easier to draw closer feelings.

The significance of the combination of online and offline activities is that face-to-face communication makes it easier to train loyal fans and produce more vivid and grounded content, so that WeChat WeChat official account will appear more authentic and friendly.

In addition, the natural growth of WeChat users will be limited, and offline activities are also an important means to increase WeChat users.

6. The opponent is the best teacher.

When doing WeChat, you must have an open mind. Remember: the competitor is the best teacher! Pay active attention to competitors' WeChat. If you pay attention to 1 competitors' WeChat, there will be 1 accounts teaching you how to do WeChat marketing well.

In addition, don't sit at home and study WeChat marketing alone. You can often go to some QQ groups and forums of WeChat marketing to see what everyone is talking about. You can learn a lot in the classroom.