Gradient color is also the hottest trend in these two years, which also appears in icon design. The relatively subtle gradient in icon design increases the visual dimension and hierarchy, making the icon have more three-dimensional details. This design makes the icon itself more advanced and appropriately increases the information and richness of the whole design.

Second, bright and visually interesting icons.

Not all icons must be monochrome, but when too many colors are crowded on a small icon, the whole design will be chaotic. They can be interesting enough by designing icons with a very limited number of colors. At the same time, if these colors are bright enough and complement each other, they will be more attractive to users. This trend is also very prominent in 20 18.

Third, the icon with the same shape as APPICON.

Icons like APPICON have always existed, but they are not as popular as this year. A circular border is used with a colored background, with graphics and elements with obvious geometric features in the middle, but it is not used as the entrance of an application, but is used in other places such as web pages and applications. Its popularity may be because this style can show users the value of the function behind the icon.

Four. Icons for thick lines and uniform lines

This kind of [thick line] monochrome icon is particularly sought after this year, with clear and even lines and thick brushwork, which is thicker than the conventional linear icon and has an inexplicable sense of animation. Although it is also a monochrome design, it has a stronger sense of geometry and more obvious visual weight, so that users can't miss it.

5. Icons are still flat, but more changeable.

Flat design is still not out of date and still very popular. Flat icons are relatively simple in vision, can be designed more flexibly, and can be compatible with different design styles and used with different elements, so they are also favored by designers and users.

Sixth, Yan characters symbolize idols.

Emoji Emoji language has almost become an independent language, and icon design is also influenced by emoji. Various recognizable visual elements, especially various human heads, are made into icons for different occasions. What more interesting uses of Yan characters remain to be explored.

Seven, always classic linear icon

Linear icons can be used in almost any occasion, APP, web page and poster. It is no exaggeration to say that they are not ancient classics. Linear icons have good plasticity, and can clearly convey information and display concepts regardless of size. In 20 18, linear icons are still the mainstream, the demand is still great, and related materials have been produced stably.

Eight, simple structure, clear meaning icon

The pursuit of simple design runs through 20 18. This is also reflected in the icon design, which is more graphical and simpler, but the icon design that keeps clear perception has appeared in large numbers this year. Just like the above group of icons, the outline of food is shaped by simple shapes, and the details are supplemented by the same points and lines, which is very clever.