1 The first time-honored brand New Year Festival 2122.12.15-12.19 was held in Jinan Shungeng International Convention and Exhibition Center, with six sections, including prefabricated dishes, drinks, flavoring and brewing, cereals, oils and foods, and organized the centralized exhibition and sales of time-honored brand enterprises: holding the opening ceremony, leading the museum tour, collecting and docking welfare products, etc., to create rich varieties, high quality, and meet the needs. The province's online New Year Festival 22123 February 22, 2122 The Provincial Department of Commerce and related enterprises organized the 2123 online New Year Festival, seized the hot spots of mass consumption on New Year's Day, Spring Festival and Lantern Festival, and jointly promoted online and offline by platform enterprises, and launched the promotion activities of "Eating, Living, Traveling and Shopping in Shandong" on Tmall, Taobao, JD.COM and Meituan. The province's 3 Shandong Household Appliances Consumption Festival Warm Winter Festival 2122.12-2123.2 Provincial Department of Commerce, Provincial Household Appliances Association 2111 and Haier, Skyworth, Midea, UnionPay, Postal Savings Bank, Ginza Electric Appliances, Liqun Electric Appliances and other enterprises and institutions, using the "Double 12", New Year's Day, Spring Festival and other consumer nodes, to carry out promotional activities such as reduction, full gift, trade-in and other small household appliances for free maintenance. The province's 4 "New Year's Home Rejuvenation" warm winter furniture consumption seasons 212.12.17-2123.1 The Provincial Department of Commerce and the Provincial Furniture Association 1311 took advantage of the traditional New Year's Day and Spring Festival consumption opportunities to carry out various offline drainage activities such as event promotion and holiday gift giving folk experience; In Shandong Ginza Home, Jinan Huangtai Home and Liaocheng Shunyi Home, promotional activities such as consumer vouchers, lottery, home purchase subsidies, trade-in, home maintenance and full gifts were carried out at the same time to meet the needs of consumers for rejuvenating their homes in the New Year. Five green environmental protection decorations in the whole province entered Wanjia from February 2122 to February 2123. The Provincial Department of Commerce and the Provincial Decoration Association 111 launched the "Green Environmental Protection Decoration into Wanjia-Qilu Yunshang Home Decoration Festival" in conjunction with more than 111 brand merchants, and issued "Decoration Consumption Vouchers" in conjunction with "China Unionpay Quick Pass" APP and "Huixiang Shandong" WeChat official account to promote home decoration consumption. It is estimated that nearly 21,111 users will benefit. From February 2122 to February 2123, the Provincial Department of Commerce, the Provincial Smart Home Association 2411, together with brands such as Fangtai, Huawei and Hongyan, launched a series of promotional activities for smart homes to welcome the Spring Festival, and held activities such as "Celebrating the New Year with Kitchen Appliances", "Serving Wanjia Community GO" and "Grateful Feedback Service for Wanjia County", covering all the cities' Spring Festival gatherings, building new year's full-scene product promotions and stimulating residents' consumption. The province's 7 "Yuebu yue life" year-end consumption combustion-supporting season 2123.1-2123.2, the Provincial Department of Commerce, Qilu Evening News and Qilu Yidian 1111 seized the just-needed consumption at the end of the year, and created consumption scenes such as offline punch card flash, AR live broadcast, video broadcast of shop exploration, and national sun-drying challenge: joint "China Unionpay Quick Pass" APP and "Huixiang Shandong" WeChat official account issued consumer vouchers; Taking Qilu Evening News and Qilu Yidian as the main propaganda position, we invested millions of propaganda resources to bring passengers and promote consumption for the entity enterprises at the end of the year. The province's 8 UnionPay Shandong Warm Winter Card Voucher Activity 2122.12-2123.12 China UnionPay Shandong Branch 821 issued UnionPay Shandong Warm Winter Vouchers at the "Double Twelve", New Year's Day, Spring Festival and other nodes, and launched the card-swiping over 1,111 cubic meters, reduced by 111 yuan, reduced by 511 cubic meters, and reduced by 2,111 cubic meters for 51 yuan's two department stores and household appliances and household appliances. From February 2122 to February 2123,1111, Shandong Branch of Postal Savings Bank of China launched four theme activities, namely, automobile consumption season, home consumption season, urban consumption season and rural consumption season, and provided marketing subsidies for comprehensive shopping, automobiles, home decoration, supermarkets, home appliances catering, maternal and child, and living expenses. The province's 11 Wing Payment New Year Festival 2123.1.11 Wing Payment Group Company and Wing Payment Shandong Company and Shandong Telecom 3111 launched the brand week activities with the theme of "New Year Festival", which helped the "original people" to promote quality new year goods with "gathering benefits": the marketing expenses exceeded 31 million yuan, and the marketing activities such as consumption reduction, full reduction and bargaining were carried out in conjunction with "enjoying Shandong" WeChat official account: During the "Warm Winter Consumption Season" of 11 Meituan in the whole province from February 2122 to March 2123, Meituan 211111 invested over 11 million yuan to subsidize local famous brands, hot and hard goods, World Cup, screaming Friday, weekend snack street and other activities. Users can receive red envelopes randomly when they enter Meituan's APP takeaway channel: on October 5, they will be given a large red envelope full of "36 yuan minus 16 yuan" and enjoy an exclusive merchant discount package. On the basis of Yantai, Weihai, Weifang and other cities, the provincial department of commerce, relevant enterprises and media 31 held night consumption promotion activities such as "night food", "tasting a century-old brand to see the new night of the city", "Nishang New Silk Road" and "the brightest star in the night sky", and carried out an immersive night tour of "fashion+culture+creativity". The province's 13 "Hui GO" Shandong Life Festival 2122.12 Provincial Department of Commerce, Shandong Radio and Television Station and related enterprises 31 integrated the three consumption scenes of "commerce, amusement and performing arts" and held exhibitions of "good products in Shandong", "drinking wine heartily", "leisure and entertainment exhibition", "traveling in Qilu" and "rejuvenating new home" domestic appliances. On February 2122, the Provincial Department of Commerce, relevant enterprises and media 51 selected the rural large-scale gathering with strong vitality, carried out the activities of "Surprise of Rural Appointment", "Happy Rural Appointment" and "Love of Rural Appointment", promoted automobile appliances, digital products, communication equipment, daily necessities, food and cultural goods to the countryside, and organized business circulation enterprises, online e-commerce platforms and online celebrity bloggers to carry out local agricultural products. The whole province