After years of competition, Meituan and Dianping finally moved toward peaceful coexistence and merger. However, the competition in the group buying market did not end there. Meituan, Dianping, and Baidu Nuomi basically dominated the group buying industry. If the merger of Meituan and Dianping has taken all the share in the group buying field, will the merger of Meituan and Dianping be a big impact on Baidu Nuomi? Now I will conduct a competitive product analysis on Meituan and Baidu Nuomi from the following aspects. .

First, let’s do a simple comparative analysis of information on Meituan and Baidu Nuomi.

Meituan:

1. The distribution of the 4 tabs at the bottom needs to be improved. More should not monopolize one tab, which wastes the effective resources of the entrance. You can add relevant entrances to my. Re-create a more valuable tab. Generally, what people use most is the search or recommendation function. You can consider adding a selected or recommended bottom tab, which will greatly increase the traffic of this entrance and also make the user's operations more complicated. Easier.

2. It is recommended to set up a voice search entrance next to the search box to facilitate user operations.

3. Add a carousel position on the homepage to list the activities of that day, and also give users a reminder that there are discounts available every day.

4. Several filtering items can be appropriately added to the smart sorting categories in the merchant interface.

Baidu Nuomi:

It is recommended to put it in a certain position on the homepage in my interface, so that the entrance is more obvious (just a personal suggestion, it may also be after Baidu Nuomi has passed the entrance test I found it more reasonable to put it here)

Home page:

Similar points:

The bottom uses the classic 4tab interaction method, using a mixed arrangement of pictures and text. The design increases the beauty of the page and makes the location of each entrance more obvious, reducing the difficulty for users to find information. The top of the homepage displays common tabs such as positioning, search, scan, payment code, and classified information. They are all displayed in the most obvious position on the page, which is convenient for users to search and gives users a very obvious entrance. The ones shown below are all special offers. The positions are more obvious and attract the user's attention. The ones shown further down are the ones I guess you like. Business information is distributed vertically and interleaved with the above graphics and text to avoid users’ aesthetic fatigue.

Differences:

1. Baidu Nuomi uses a carousel at the top to display today’s activities, which is easier to attract users’ attention.

2. There is also the Nuomi Toutiao entrance to display the latest activities, giving users a feeling that Baidu Nuomi has new activities every day, and they can get more discounts on Baidu Nuomi.

Recommendation:

Meituan can add a carousel image to display the entrance of activities in the header of the homepage, which not only increases the beauty of the interface, but also plays a role in displaying the latest activities.

Merchant details: (take the buffet barbecue in Gourmet as an example)

Similar points:

There are sharing and sharing at the top of the information displayed on the group purchase details page The collection function includes group purchase prices, retail prices, sold information, new user discount information, business information (specific address, navigation, phone number), ratings and user reviews, package content, consumption tips (purchase instructions)

1. Meituan's group buying labels are "return at any time" and "automatic refund after expiration", while Baidu Nuomi's labels are "can return at any time" and "no reservation required".

2. Baidu Nuomi’s exclusive price for new users will be displayed directly on the price, while Meituan will display the exclusive price for new users on the buy now label.

3. The most obvious difference is that Meituan’s rush purchase is placed at the top and the position is not obvious, while Baidu Nuomi’s rush purchase is placed at the bottom of the company, and a return shopping feature is also added. cart and add shopping cart functionality.

3. On Baidu Nuomi, the group purchase suitable for dinner parties will have the entrance of "I want to have a dinner party". All the people attending the dinner party will pay according to the AA system, which reduces the trouble and embarrassment of collecting money one by one in the later stage. At the same time, it will also give sponsors There are certain discounts for those who gather for dinner, which increases the enthusiasm of users (and may also increase the use of some new users).

4. After checking the detailed information of the group purchase, Meituan will have relevant group purchase recommendations (different locations, same merchants) and recommended group purchases below. Baidu Nuomi will There are recommendations for you and more merchant displays, as well as limited-time sales entrances for big food brands.

Suggestions:

1. The business information (address, navigation, phone number) of Meituan and Baidu Nuomi is relatively low in position, and the location is often the issue that users are more concerned about. question, it is recommended to place this item above the rating.

2. Meituan’s limited-time sale submission button can be placed at the bottom. The location is very eye-catching, making it convenient for users to submit orders. It also serves as a reminder to increase the order submission rate.

3. In the recommended group buying suggestions below, add what entertainment project-related group buying is near the group buying. Users generally want to relax when they go out. The key consideration when choosing a group buying is whether there is one in the place. Other other entertainment projects.

Payment order:

Similar points:

The order information includes group purchase price, order quantity, coupon, total order price, and bound The mobile phone number and the location to submit the order are all at the bottom, making it convenient for users to operate. In the Bind Mobile Phone option, you can choose to bind a new mobile phone number.

Differences:

1. The amount that Baidu Nuomi needs to pay is more obvious, and the total amount of the final false payment by Meituan is among the above information. 2. Baidu Nuomi payment order page shows that the order can be refunded without payment, which reduces users' concerns and allows them to submit orders with confidence.

3. There is a balance item on the Baidu Nuomi order confirmation page, because Baidu Nuomi mainly promotes Baidu Nuomi wallet payment, while Meituan shows the use of points, and the points in Meituan can be used to offset cash (comments that encourage users Share pictures).

Suggestions:

1. In Meituan’s order details, include the last order submission suggestion plus the final amount to be paid, because users often consider the payment amount the most when making payments. is it right or not.

Similar points:

The final payment amount is displayed on the confirmation payment submission button, and multiple payment methods are provided.

Differences:

1. Meituan provides three main payment methods: bank card payment, WeChat payment, and Alipay payment, while Baidu Nuomi payment method is relatively single. There are only Baidu Wallet and WeChat Pay, and the default is Baidu Wallet Payment.

2. Meituan’s payment confirmation submission is placed under the payment method, and Baidu Nuomi’s payment confirmation is placed at the bottom of the company.

Suggestions:

1. In the final confirmation payment interface, add whether the order can be returned at any time without consumption to reduce users' concerns.

2. The payment methods of Baidu Nuomi are relatively single. There are only Baidu Wallet and WeChat Pay. It is recommended to add more payment methods.

Meituan:

Home page and startup items:

Both the startup page and the home page adopt a grass-green design, giving people a very comfortable feel Feeling, no visual jump.

Interaction design:

1. Pull down to refresh. When the user performs a pull-down operation, there will be a villain with grass green as the main color (fully in line with Meituan’s theme). Color tone) "shaking head and head" prompts the user that the refresh is in progress, reducing the boredom and annoyance of the user while waiting.

2. When the user pulls up on the homepage, there is no pull-up to load more, but a one-page display. When reaching the bottom, there will be a window to view all group purchases or enter "My Meituan DNA" to order. Create your own Meituan trip.

3. When there is a message prompt, there will be a red dot reminder in the upper right corner of the "bell" logo in the upper right corner of the page.

1. After the user clicks "View All Categories", it will jump to the first page. When a pull-up operation occurs, there will be a "Loading" prompt.

2. After the user makes a purchase operation, the sub-options under "My Order" in the "My" interface will change accordingly to facilitate users to learn about their order information.

Baidu Nuomi:

Homepage and startup items:

The startup page is displayed in red on a white background, and the activities between the startup page and the homepage are in red. On the main page, the page icons on the home page change with the holiday, giving people a lively feel, and the currently displayed tabs are displayed in red.

Recommendation:

Baidu Nuomi: The startup page is displayed with red text on a white background. The activities between the startup page and the home page are mainly red. I personally feel that the jump is quite big. If there is a visual impact, you can consider changing the color combination for better results.

Interaction design:

1. Pull down to refresh, and the user will be prompted to pull up to refresh. The user is "loading hard", and there is a cute little "baby" in front of it, which reduces the user's anxiety while waiting for loading, and also reminds the user that the page is working hard to respond. At the same time, the page enhances the liveliness of the page.

2. Pull up to load more. When pulling down, the page will prompt the user "Loading". If it loads to the bottom, it will prompt the user that it has reached the bottom. It will also provide "food" and "movie performances". The "Hotel" entrance is convenient for users to jump to other pages without having to search for other entrances after reaching the top.

Suggestions:

1. When the pull-down operation is refreshing, a cute little "baby" in front will enhance the liveliness of the page, but use an animation effect that can loop infinitely Instead, the effect will be better. When the network speed is poor and the loading is slow, it will greatly reduce the boredom of users waiting for the next step.

2. When the user performs a pull-up operation to load more, a position back to the top can be placed to facilitate user operation.

1. When the user adds to the shopping cart, there will be a prompt on the upper right of the small icon with the shopping cart logo in the lower left corner. At the same time, there will be a prompt on the upper right of "Home", "Nearby", "Selected" and "My" There will be a prompt on the shopping cart logo of each party showing how many items are in the shopping cart now.

2. When the user makes a purchase operation, there will be a corresponding prompt in the corresponding position of the sub-option under the order on the "My" interface.

PS: I am a new product user. It is my first time to do competitive product analysis. I am now a junior in college and I am looking for an internship. If there are any mistakes, I hope you can forgive me. , and I hope to get guidance from product experts to help me grow quickly, thank you.

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